Manager, Marketing (CeraVe US)

Avature; New York (NY); Hybrid; USD 98,000 - 141,000; Full time

Job summary

A leading company in the beauty industry seeks a Marketing Manager for CeraVe US. This role focuses on driving brand growth through innovative strategies and effective execution in the acne and baby product segments. The ideal candidate will have a strong background in consumer packaged goods marketing, excellent communication skills, and the ability to manage multiple projects. Benefits include a competitive salary, flexible work options, and access to company perks.

Benefits

Medical, Dental, Vision

401K

Flexible Time Off

Work from Home Days

Monthly Mobile Allowance

Discounted Gym Memberships

Access to L'Oréal Products

Qualifications

• 4+ years of Consumer Packaged Goods (CPG) or related marketing experience.
• Marketing experience in strategy development and integrated marketing communications.

Responsibilities

• Lead national marketing plan for acne and baby franchises.
• Collaborate with agency partners to create consumer communications.
• Manage forecasting and business performance.

Skills

Communication

Collaboration

Project Management

Consumer Centricity

Education

Bachelor's degree

Job description

Location: 10 Hudson Yards, New York, NY/Hybrid

Reports To: Assistant Vice President, Marketing, CeraVe US

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.

What You Will Do

The Marketing Manager for CeraVe US is responsible for driving brand growth and market share by developing innovative strategies and go-to-market plans for both new launches and core businesses with executional excellence for the acne and baby franchises. As well as the brand liaison with key retail accounts, Target & Dollar channel.

Job Responsibilities:

• Acne and baby Franchise Lead: execute national marketing plan and lead activations to build core, strategic segments for the brand.
• Work intimately with agency partners and cross-functional Media and Brand Engagement teams to create and execute breakthrough consumer communications in all touchpoints to drive best-in-class go-to-market plans
• Work with sales team and retailers to gain / improve distribution and assortmentand ensure seamless execution of marketing strategy in the retail environment
• Proactively conduct market research and uncover insights to inform franchise strategy, including ongoing evaluation of the competitive landscape
• Partner with medical team to implement strategies that will gain share of recommendations
• Own and manage forecasting and business performance, as well as production plans, tracking any opportunities and risks that could impact business
• Partner with global and serve as the lead on innovation in the US, influence product development and claims to optimize launches for the US market
• Target & Dollar Channel Brand Support: assist in leading marketing efforts and act as the liaison between brand and national account director
  • Ensure customer strategy and programs align with national brand objectives and product focuses
  • Work closely with national account director to drive strategic programs and initiatives to grow business and meet budget
  • Lead creative execution of customer marketing initiatives including print, digital, and POS materials
  • Represent brand at meetings with Walmart account

What We Are Looking For:

Required Qualifications:

• Bachelor's degree required.
• 4+ years of Consumer Packaged Goods (CPG) or related marketing/brand management experience.
• Marketing experience to include strategy development, consumer insight generation, direct to consumer advertising, consumer promotion and integrated marketing communications development. A deep understanding of consumer centricity and omni-channel activations are a must.
• Excellent communication skills with ability to present effectively, foster open communication, listening effectively to others and prepare effective written communications and presentations.
• Demonstrated ability to build collaborative relationships across functional areas of the business.
• Strong execution skills and attention to detail.
• Demonstrated ability to manage multiple projects simultaneously, set priorities, and meet deadlines.
• Ability to manage the performance and develop the appropriate skills of others, which should include encouraging diversity of thinking while motivating and coaching others.
• Up to 15% travel may be required for this role with potential of overnight stays.

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package(Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range : $98,400- $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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