Product Marketing Manager

Figma; New York (NY); Remote; USD 100,000 - 150,000; Full time

Job summary

A leading company in design technology is looking for a full-stack Product Marketing Manager to drive go-to-market strategies for their collaboration tools, FigJam and Figma Slides. This role involves collaborating with various teams to enhance product engagement and manage product launches, making it a vital position in the company's growth.

Qualifications

• 5+ years in product marketing.
• Experience as a full-stack marketer leading initiatives.
• Ability to learn new products quickly.
• Proven stakeholder management skills.

Responsibilities

• Own product marketing for FigJam and Slides.
• Lead product launches and collaborate with teams.
• Develop product messaging and positioning.
• Manage beta programs and customer outreach.
• Enhance product engagement through educational content.
• Collaborate with Sales for enablement resources.

Skills

Stakeholder management

Product messaging

Cross-functional collaboration

Growth marketing

Job description

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design, and build better products — from start to finish. Whether it's consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us!

About the Role

Figma is looking for a full-stack Product Marketing Manager to support our collaboration tools, FigJam and Figma Slides. You will partner with product, sales, design, and marketing teams to build, launch, and execute go-to-market strategies, product launches, and drive adoption of these products.

Location

This is a full-time role based in one of our US hubs or remote within the United States.

Responsibilities

1. Own product marketing efforts for FigJam and Slides, including end-to-end go-to-market initiatives.
2. Lead product launches and collaborate with the Product team to achieve results, experimenting with new channels.
3. Develop compelling product messaging and positioning to differentiate us and meet customer needs.
4. Manage beta programs, including customer outreach, communication, feedback sessions, and success stories.
5. Enhance product engagement through educational content such as blog posts, tips, guides, and live streams.
6. Partner with marketing to launch campaigns across web, onboarding, and activation channels.
7. Collaborate with Sales to develop enablement resources to better position our products against competitors.

Qualifications

1. 5+ years in product marketing.
2. Experience as a full-stack marketer leading cross-functional initiatives from start to finish.
3. Ability to quickly learn new products and industries, including technical details.
4. Proven stakeholder management skills across all levels, including executive conversations.

Preferred Skills

• Experience with online whiteboards and presentation software.
• Background in B2B SaaS and/or enterprise markets.
• Growth marketing experience.
• Experience working with brand designers and marketers.

Our Values & Culture

At Figma, we believe in growing as you go. We encourage curious, eager learners to apply, even if your experience doesn't align perfectly with the listed points. You might be the right fit for this or other roles.