Manager, Marketing Campaigns

DrFirst; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

An innovative healthcare IT company is seeking a Campaign Manager to lead omnichannel marketing strategies that enhance patient outcomes. In this dynamic role, you'll connect pharmaceutical brands with healthcare providers and patients, driving engagement and customer acquisition. Collaborating with cross-functional teams, you'll ensure seamless execution of campaigns while leveraging data to optimize performance. If you're a strategic thinker with a passion for healthcare innovation and marketing, this opportunity offers a chance to make a significant impact in a rapidly growing field.

Benefits

Medical, Dental, and Vision Insurance

401K with Company Match

Paid Time Off (PTO)

Continuing Education Funds

Employee Assistance Program

Disability Insurance

Flexible Work Environment

Qualifications

• Experience in planning and managing omnichannel marketing campaigns.
• Hands-on expertise with marketing automation tools and email marketing.

Responsibilities

• Lead the planning and execution of integrated marketing campaigns.
• Monitor campaign performance and optimize tactics based on data.

Skills

Pharmaceutical Marketing

Digital Marketing

Project Management

Communication Skills

Analytical Skills

Creative Problem Solving

Education

Bachelor's Degree in Marketing

Equivalent Experience

Tools

HubSpot

Salesforce

ClickUp

Job description

About DrFirst

For 25 years, DrFirst has empowered providers and patients to achieve better health through intelligent medication management. We improve healthcare workflows and help patients start and stay on therapy with end-to-end solutions that enhance prescription access, affordability, and adherence. Our solutions help 100 million patients a year and are used by more than 420,000 prescribers, 71,000 pharmacies, 270 EHRs and health information systems, and over 2,000 hospitals in the U.S.This isa great opportunityto be a part of a successful Healthcare IT company experiencing significant growth.Hereyou'llget to work with some of the smartest and most interesting people around; solving unique and complex challenges in healthcare on a scale matched by a few companies. If you get excited about stretching yourself in new ways, developing yourself to your fullest potential, care about working with smart colleagues; we want to talk to you!

Position Overview

At DrFirst, we believe every patient deserves better medication outcomes — and it all starts with meaningful engagement. As our Campaign Manager for the Pharma business, you’ll be at the heart of this mission, leading the strategy and execution of omnichannel campaigns that drive awareness, engagement, and customer acquisition.

You will play a critical role in connecting pharmaceutical brands with the healthcare providers, patients, and stakeholders who need them most — leveraging your passion for marketing, digital expertise, and curiosity to make a direct impact on healthcare.

If you’re a proactive problem-solver who thrives on both strategy and hands-on execution, and you love seeing your work move the needle — this role is for you.

What you will work on

Be the Driver of Campaign Success

• Lead the end-to-end planning, execution, and optimization of integrated marketing campaigns for the Pharma business.
• Define campaign goals aligned with business priorities and sales objectives — from brand awareness to lead generation to customer conversion.
• Develop campaign briefs and strategic plans that connect the dots between audience needs, market insights, and the Timely by DrFirst unique value.

Orchestrate Collaboration Across Teams

• Partner cross-functionally with marketing teammates, the Pharma business unit, and external agencies.
• Manage creative development, media buying, digital execution, and event promotion — ensuring all elements work seamlessly together.
• Keep campaigns on track, on time, and on budget — while fostering a positive, engaged team environment.

Optimize and Measure What Matters

• Monitor campaign performance in real time, using data to guide decision-making and optimize tactics.
• Deliver clear, insightful reports to stakeholders on pacing toward goals, ROI, and opportunities for improvement.
• Stay curious and agile — continuously testing new channels, approaches, and creative ideas to drive results.

You’ll love this job if you are:

• Strategic and Impact-Driven: You see the big picture but know success is built on great execution.
• Creative and Curious: You’re always exploring new ways to engage audiences and aren’t afraid to experiment.
• Analytical and Results-Oriented: Data informs everything you do — you know what’s working, what’s not, and what to try next.
• Collaborative and Influential: You know how to bring people together and keep projects moving forward, even across teams and partners.
• A Self-Starter with Grit: You take ownership, stay organized, and execute with excellence — no constant oversight needed.

Qualifications

• Experience planning and managing pharmaceutical marketing campaigns, including digital tactics and omnichannel approaches.
• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
• Hands-on expertise with marketing automation tools (HubSpot, Salesforce preferred), email marketing, and automation workflows.
• Proven project management skills (ClickUp a plus).
• Ability to translate strategic goals into detailed execution plans and tactics.
• Strong communication skills — able to clearly explain ideas and results to both marketing and non-marketing audiences.
• Experience in SaaS, software, or mobile products is a plus.
• Passion for healthcare innovation and improving patient outcomes.

Physical Requirements

• 80% remote work.
• Up to 20% travel as needed for business requirements.

#LI-GF1 #LI-Remote

Benefits

• Competitive compensation, with a base salary of $90,000 - $120,000 (Exact compensation may vary based on skills and experience)
• Eligible for a Discretionary Performance-based bonus
• Medical, dental, and vision insurance
• 401K eligible after 3 months of employment, with 50% company match up to first 5% of salary contributed to the plan with a 3-year vesting schedule
• HSA for eligible employees enrolled in the HDHP, with a generous company contribution up to $500 for individual coverage and $1000 for family coverage per year
• 100% company paid short and long-term disability, AD&D, and group life insurance
• Accrued annual paid time off (PTO) of 18 days for the first 3 years of service, increasing thereafter and 7 paid holiday days
• Employee Assistance Program
• Continuing Education funds up to $1500 annually for eligible programs after 1 year of service
• Voluntary benefits including FSA, Hospital indemnity, Accident and Critical Illness insurances

DrFirst is committed to being a Remote-First company, creating a dynamic and flexible workplace where everyone can thrive, no matter where they log in from. Check out our approach to remote workhttps://drfirst.com/company/about-us/careers/.

Our recruitment process at DrFirst is straightforward and secure. You will only be contacted by our recruitment team through an [e-mail] address.We will never ask you for payment or sensitive personal information, such as your social security number or banking details, at any stage of the hiring process. Additionally, we will not request that you purchase equipment or accept e-checks or checks for deposit.If you encounter any communications claiming to be from DrFirst that seem suspicious, please contact our recruitment team directly [e-mail] verify the message's authenticity. Your security is important to us!

Learn more about our benefits and professional development opportunitieshttps://drfirst.com/company/about-us/careers/the-perks/.