Remote - Marketing Campaign Manager

Green Dot Corporation; Town of Texas (WI); Remote; USD 94,000 - 142,000; Full time

Job summary

A leading company in financial technology is seeking a Marketing Campaign Manager to execute integrated marketing campaigns for the Walmart MoneyCard program. This remote role requires strong project management skills, proficiency in Spanish, and a focus on driving operational efficiencies. Join a dynamic team and contribute to innovative marketing solutions that enhance customer engagement and drive business success.

Qualifications

• 4+ years of experience in Marketing, focusing on retail marketing and campaign management.
• Experience working in a remote environment and managing time effectively.
• Strong analytical skills with a deep understanding of the marketing mix and ROI analysis.

Responsibilities

• Manage day-to-day marketing campaign planning and execution.
• Monitor campaign performance and produce reports with actionable insights.
• Coordinate with internal teams and external agencies for effective campaign delivery.

Skills

Project Management

Analytical Skills

Spanish Proficiency

Campaign Management

Digital Marketing

Education

Bachelor’s degree in marketing, business administration, or related field

Tools

Microsoft 365 Apps & Services

Jira project management software

Job description

Remote - Marketing Campaign Manager page is loaded

Remote - Marketing Campaign Manager

Apply locations Work Remotely from Anywhere - U.S. time type Full time posted on Posted 5 Days Ago job requisition id R3485

We’re looking for talented professionals, anywhere in the United States, to join us in bringing smart money management and payment solutions to everyone’s fingertips.

At Green Dot, we are evolving to a new and permanent “Work from Anywhere” model designed to maximize the benefits of remote work, promote and enable a strong culture of performance and connectedness, and attract the best and brightest talent who align with our entrepreneurial spirit and mission.

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JOB DESCRIPTION

This role is responsible for executing the development, implementation, and optimization of integrated marketing campaigns and programs for the Walmart MoneyCard program. The ideal candidate will thrive in a fast-paced, high-growth environment and manage project tasks across functional teams to ensure project success and achieve business objectives. The candidate will be detail-oriented and focused on driving operational efficiencies, improving processes, and ensuring successful campaign execution.

The role will report to the Direct of Marketing and collaborate closely with the consumer marketing team, including direct and lifecycle marketing. Additionally, this role will work with merchandising, supply chain, data analytics, compliance, and legal.

Responsibilities

• Serve as the central marketing operations point person, managing all operational aspects and resources in the delivery of integrated marketing campaigns and programs for Walmart Money Card.

• Manage the day-to-day marketing campaign planning process, focused on project kick-off, budget planning, vendor management, creative briefs, stakeholder approvals and campaign performance.

• Coordinate internal teams, including data and analytics teams, direct marketing, compliance, and legal to define marketing objectives and requirements to develop and execute efficient and effective campaigns and programs.

• Manage and maintain detailed documentation of all marketing processes, workflows, data requirements, and technology system configurations.

• Monitor campaign performance and produce weekly, monthly, and quarterly reports on marketing campaign performance, delivering insights and actionable recommendations to improve results.

• Manage project budgets and expenses, and ongoing tracking/reporting of ROIs.

• Facilitate Hispanic marketing initiatives, leveraging proficiency in Spanish to effectively communicate and engage with the target audience, and facilitate the development and execution of culturally relevant marketing campaigns in partnership with the Director of Marketing.

• Coordinating with external agencies to deliver effective campaigns that meet goals. This includes working with creative, website development, video production and Spanish-translation agencies.

• Manage vendor relationships, oversee service level agreements, and collaborate with vendors to resolve issues in a timely manner.

Required Skills and Qualifications

• Bachelor’s degree in marketing, business administration, or related field.

• Proven experience (4+ years) in Marketing, with a focus on retail marketing, campaign management, digital marketing and CRM platforms.

• Proficiency in Spanish, both written and spoken.

• Experience working in a remote environment. Manages time effectively to meet deadlines and deliver projects on schedule.

• Proven record of successful project management and process improvement.

• Takes initiative to anticipate upcoming tasks and prepares accordingly to maintain workflow efficiency.

• Demonstrates a keen eye for detail, ensuring accuracy and thoroughness in all tasks and deliverables while providing specific, constructive feedback to enhance product quality.

• Strong analytical skills with a deep understanding of the marketing mix and ROI analysis, leveraging data to inform and drive decision-making.

• Ability to work independently in a fast-paced environment with minimal direction.

• Experience with Microsoft 365 Apps & Services, iProcurement, and Jira project management software

POSITION TYPE

Regular

PAY RANGE

The targeted base salary for this position is $94,300 to $141,500 per year. The final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate’s geographical location.

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Green Dot promotes diversity and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Green Dot provides reasonable accommodations for candidates on request and respects applicants' privacy rights.

About Us

Green Dot Corporation (NYSE: GDOT) is a financial technology and registered bank holding company committed to transforming the way people and businesses manage and move money, and making financial wellbeing and empowerment more accessible for all.

Our proprietary technology enables faster, more efficient electronic payments and money management, powering intuitive and seamless ways for people to spend, send, control and save their money. Through our retail and direct bank, we offer a broad set of financial products to consumers and businesses including debit, prepaid, checking, credit and payroll cards, as well as robust money processing services, tax refunds, cash deposits and disbursements. Our Banking as a Service ("BaaS") platform enables a growing list of America's most prominent consumer and technology companies to design and deploy their own customized banking and money movement solutions for customers and partners in the US and internationally.

Founded in 1999 and headquartered in Austin, TX, our company has served more than 33 million customers directly, and now operates primarily as a "branchless bank" with more than 90,000 retail distribution locations nationwide. Green Dot Bank is a subsidiary of Green Dot Corporation and member of the FDIC.

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What We Do: We build simple, seamless and secure financial tools for our customers and powerful solutions that fuel engagement, trust and value for partners.

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Our Mission: We give you the power to bank seamlessly, affordably and with confidence.

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Our Purpose: Access should not be a privilege, and we envision a world where modern banking and money management are at everyone’s fingertips—where banking enhances the flow of life.

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Our Values: Stewardship, Trust, Action, High Performance, and Teamwork.