Manager, Marketing Campaign

Hard Rock International; Atlantic City (NJ); Hybrid; USD 80,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental, Vision Prescription

Life, Accident, Pet

401K with match

Paid Time Off

Holiday Pay

Free Meals, Free Uniforms, FreeParking

Discounts at Hard Rock properties

Discretionary annual bonus

Training and Leadership development

Job summary

Hard Rock Hotel & Casino Atlantic City is seeking a Marketing Manager to lead the development and execution of property-wide campaigns across traditional and digital channels. Reporting to the VP of Marketing, you will manage brand strategy, media planning, agency oversight, and performance analysis to drive guest engagement and revenue.

The ideal candidate brings five+ years in marketing/brand leadership, strong digital expertise, and excellent communication skills, with the ability to manage

Qualifications

• Bachelor's in hotel management, hospitality, marketing, or business administration.
• Minimum five years in a similar marketing/brand management role.
• Experience with traditional and digital marketing campaigns.
• Experience managing agencies, media partners, vendors.
• Strong understanding of digital marketing, analytics, and performance measurement.
• Ability to manage budgets and deadlines.
• Excellent written and verbal communication in English.

Responsibilities

• Lead the development and execution of integrated marketing campaigns across traditional and digital channels.
• Oversee brand management, media planning, agency oversight, and performance analysis.
• Drive guest engagement, visitation, and revenue through strategic marketing initiatives.
• Coordinate creative assets, content strategy, and digital experience across channels.
• Monitor industry trends and optimize campaigns based on data-driven insights.

Skills

Brand management

Campaign management

Digital marketing

Budget management

Team leadership

Education

Bachelor's in hotel management, hospitality, marketing or business administration

Bachelor's degree in marketing

Job description

## Manager, Marketing CampaignApply: Hard Rock Hotel & Casino Atlantic City: Full time: Posted Today: R14202Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits**Job Description:**Reporting to the Vice President of Marketing, the Marketing Manager leads the development and execution of property-wide marketing and advertising strategies across traditional and digital channels. Responsibilities include brand management, media planning, agency oversight, campaign execution, digital marketing, social media, website strategy, and performance analysis, ensuring all marketing efforts support business objectives, revenue growth, and guest engagement.· Lead the strategic planning, development, implementation, and optimization of integrated marketing campaigns across traditional and digital channels to drive brand awareness, visitation, revenue, and customer engagement.· Develop and execute comprehensive marketing strategies encompassing traditional media, including radio, print, magazines, out-of-home advertising, sponsorships, and other offline marketing initiatives.· Oversee all digital marketing channels, including website content and optimization, on-property digital signage and screens, social media platforms, paid search, display advertising, email marketing, online travel agencies (OTAs), and other emerging digital platforms.· Establish annual, quarterly, and campaign-specific marketing plans, including media strategies, promotional calendars, creative direction, and performance goals.· Analyze and report on the effectiveness of all marketing campaigns and assets, utilizing data-driven insights to optimize performance, improve return on investment, and identify emerging opportunities.· Oversee the creation and implementation of compelling creative assets, content strategies, photography, video production, and brand storytelling initiatives across all marketing platforms.· Ensure consistent brand standards, messaging, and customer experience across all marketing channels, touchpoints, and advertising campaigns.· Monitor industry trends, consumer behavior, competitive activity, emerging technologies, and advertising innovations to identify opportunities that strengthen the property's competitive position.· Serve as the primary liaison between internal departments, advertising agencies, media partners, and external vendors regarding marketing and advertising initiatives.· Support other key marketing efforts as needed.QUALIFICATIONS: Bachelors’ in hotel management, hospitality, marketing and business administration. A minimum of five (5) years of experience in a similar position or the equivalent combination of education and experience.Additional Requirements:· Minimum five (5) years of marketing, advertising, brand management, or related experience, including the development and execution of traditional and digital marketing campaigns.· Experience managing integrated marketing initiatives across multiple channels, including traditional advertising, digital media, website marketing, social media, paid search, display advertising, email marketing, and promotional campaigns.· Experience managing agencies, media partners, vendors, and other external marketing resources.· Strong understanding of digital marketing, advertising, analytics, and performance measurement.· Experience managing marketing budgets and evaluating campaign performance.· Strong project management, organizational, and communication skills with the ability to manage multiple priorities and deadlines.· Demonstrated ability to think strategically, exercise sound judgment, and work independently in a fast-paced environment.· Ability to build effective relationships and collaborate with internal stakeholders, external partners, and vendors.· Strong written and verbal communication skills with attention to detail.· Professional appearance and demeanor.· Ability to work varied schedules, including weekends and holidays, as business needs require.· Must be able to communicate effectively in English, both verbally and in writing.**BENEFITS INCLUDE:*** Medical, Dental, Vision Prescription, Life, Accident, Pet Legal* 401K with match* Paid Time Off* Holiday Pay* Free Meals, Free Uniforms, Free Parking* Discounts at Hard Rock properties around the globe* All team members are eligible to participate in the discretionary annual bonus program* Training and Leadership development programs* Salary Range $80,000-$85,000.