Manager, Marketing Campaign

Hard Rock Hotel & Casino Atlantic City; Atlantic City (NJ); On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K with match

Paid Time Off

Holiday Pay

Free Meals

Discounts at Hard Rock properties

Bonus program

Training and Leadership development

Job summary

Hard Rock Hotel & Casino Atlantic City is seeking a Marketing Director to lead strategic planning and the execution of integrated campaigns across traditional and digital channels. You will drive brand awareness, visitation, and revenue while ensuring consistent brand standards and customer experience across all touchpoints.

The ideal candidate has a minimum of five years in marketing with hands-on experience managing agencies and analytics to optimize ROI.

Qualifications

• Bachelor's in hospitality, marketing or business administration.
• Minimum 5 years in marketing/advertising with multi-channel campaigns.
• Experience managing agencies, media partners and vendors.
• Strong understanding of digital marketing, analytics and performance metrics.
• Ability to lead strategic planning and coordinate cross-functional teams.

Responsibilities

• Lead strategic planning, development, and optimization of integrated marketing campaigns across traditional and digital channels.
• Develop and execute marketing strategies across traditional media and offline initiatives.
• Oversee all digital marketing channels including website, social media, email, and OTA partnerships.
• Establish annual and campaign-specific plans with media strategies and creative direction.
• Analyze campaign performance using data-driven insights to optimize ROI and identify opportunities.
• Coordinate creative assets, content strategies, photography, video, and brand storytelling.

Skills

Strategic marketing

Cross-channel campaigns

Data-driven decisions

Agency/vendor management

Communication skills

Education

Bachelor's degree in Hospitality/Marketing/Business

Job description

Our team members are the key to our company’s success, and their health and well‑being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work‑life balance. Benefits may vary with employment status. To see our full list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits

Job Description

• Lead the strategic planning, development, implementation, and optimization of integrated marketing campaigns across traditional and digital channels to drive brand awareness, visitation, revenue, and customer engagement.
• Develop and execute comprehensive marketing strategies encompassing traditional media, including radio, print, magazines, out-of-home advertising, sponsorships, and other offline marketing initiatives.
• Oversee all digital marketing channels, including website content and optimization, on-property digital signage and screens, social media platforms, paid search, display advertising, email marketing, online travel agencies (OTAs), and other emerging digital platforms.
• Establish annual, quarterly, and campaign-specific marketing plans, including media strategies, promotional calendars, creative direction, and performance goals.
• Analyze and report on the effectiveness of all marketing campaigns and assets, utilizing data-driven insights to optimize performance, improve return on investment, and identify emerging opportunities.
• Oversee the creation and implementation of compelling creative assets, content strategies, photography, video production, and brand storytelling initiatives across all marketing platforms.
• Ensure consistent brand standards, messaging, and customer experience across all marketing channels, touchpoints, and advertising campaigns.
• Monitor industry trends, consumer behavior, competitive activity, emerging technologies, and advertising innovations to identify opportunities that strengthen the property's competitive position.
• Serve as the primary liaison between internal departments, advertising agencies, media partners, and external vendors regarding marketing and advertising initiatives.
• Support other key marketing efforts as needed.

QUALIFICATIONS

Bachelors’ in hotel management, hospitality, marketing and business administration. A minimum of five (5) years of experience in a similar position or the equivalent combination of education and experience.

Additional Requirements

• Minimum five (5) years of marketing, advertising, brand management, or related experience, including the development and execution of traditional and digital marketing campaigns.
• Experience managing integrated marketing initiatives across multiple channels, including traditional advertising, digital media, website marketing, social media, paid search, display advertising, email marketing, and promotional campaigns.
• Experience managing agencies, media partners, vendors, and other external marketing resources.
• Strong understanding of digital marketing, advertising, analytics, and performance measurement.
• Experience managing marketing budgets and evaluating campaign performance.
• Strong project management, organizational, and communication skills with the ability to manage multiple priorities and deadlines.
• Demonstrated ability to think strategically, exercise sound judgment, and work independently in a fast-paced environment.
• Ability to build effective relationships and collaborate with internal stakeholders, external partners, and vendors.
• Strong written and verbal communication skills with attention to detail.
• Professional appearance and demeanor.
• Ability to work varied schedules, including weekends and holidays, as business needs require.
• Must be able to communicate effectively in English, both verbally and in writing.

Benefits Include

• Medical, Dental, Vision Prescription, Life, Accident, Pet Legal
• 401K with match
• Paid Time Off
• Holiday Pay
• Free Meals, Free Uniforms, Free Parking
• Discounts at Hard Rock properties around the globe
• All team members are eligible to participate in the discretionary annual bonus program
• Training and Leadership development programs
• Salary Range $80,000-$85,000.