Integrated Marketing Campaign Lead

Hard Rock International; Atlantic City (NJ); Hybrid; USD 80,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental, Vision Prescription

Life, Accident, Pet

401K with match

Paid Time Off

Holiday Pay

Free Meals, Free Uniforms, FreeParking

Discounts at Hard Rock properties

Discretionary annual bonus

Training and Leadership development

Job summary

Hard Rock Hotel & Casino Atlantic City is seeking a Marketing Manager to lead the development and execution of property-wide campaigns across traditional and digital channels. Reporting to the VP of Marketing, you will manage brand strategy, media planning, agency oversight, and performance analysis to drive guest engagement and revenue.

The ideal candidate brings five+ years in marketing/brand leadership, strong digital expertise, and excellent communication skills, with the ability to manage

Qualifications

• Bachelor's in hotel management, hospitality, marketing, or business administration.
• Minimum five years in a similar marketing/brand management role.
• Experience with traditional and digital marketing campaigns.
• Experience managing agencies, media partners, vendors.
• Strong understanding of digital marketing, analytics, and performance measurement.
• Ability to manage budgets and deadlines.
• Excellent written and verbal communication in English.

Responsibilities

• Lead the development and execution of integrated marketing campaigns across traditional and digital channels.
• Oversee brand management, media planning, agency oversight, and performance analysis.
• Drive guest engagement, visitation, and revenue through strategic marketing initiatives.
• Coordinate creative assets, content strategy, and digital experience across channels.
• Monitor industry trends and optimize campaigns based on data-driven insights.

Skills

Brand management

Campaign management

Digital marketing

Budget management

Team leadership

Education

Bachelor's in hotel management, hospitality, marketing or business administration

Bachelor's degree in marketing

Job description

Hard Rock Hotel & Casino Atlantic City is seeking a Marketing Manager to lead the development and execution of property-wide campaigns across traditional and digital channels. Reporting to the VP of Marketing, you will manage brand strategy, media planning, agency oversight, and performance analysis to drive guest engagement and revenue.

The ideal candidate brings five+ years in marketing/brand leadership, strong digital expertise, and excellent communication skills, with the ability to manage