Manager, Marketing Analytics

Nutrafol; United States; Remote; USD 120,000 - 135,000; Full time

Job summary

Nutrafol, a leader in hair wellness, seeks a Manager of Marketing Analytics to enhance customer retention strategies and drive data-based decisions. Ideal candidates should possess extensive experience in analytics, strong SQL skills, and a collaborative mindset, contributing to the overall growth of a thriving team. This role offers competitive compensation, remote work options, and an array of perks including wellness programs and flexible PTO.

Benefits

Fully remote work experience

Comprehensive medical, dental, and vision package

401K with 50% match

Quarterly Bonus Program

Flexible PTO

Wellness stipends and programs

Free lunch delivery twice a week

Meditation app membership

Qualifications

• 5+ years of experience in analytics or customer insights within eCommerce.
• Strong SQL skills and ability to work with large datasets.
• Experience with data engineering and statistical analysis.

Responsibilities

• Leverage SQL and analytics tools for customer data insights.
• Develop customer segmentation models for marketing strategies.
• Work with BI team to maintain dashboards for decision making.

Skills

SQL

Data Analysis

Business Acumen

Communication

Statistical Analysis

A/B Testing

Education

Bachelor’s degree in Statistics, Mathematics, Computer Science, or related field

Tools

Tableau

Power BI

Looker

Python

R

Snowflake

BigQuery

Databricks

Job description

Join to apply for the Manager, Marketing Analytics role at Nutrafol

Join to apply for the Manager, Marketing Analytics role at Nutrafol

#KeepGrowing with Nutrafol

We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.

Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

We are seeking a highly motivated, and experienced Manager, Marketing Analytics to join our dynamic team. The ideal candidate will have a passion for solving data problems, and assisting business stakeholders with strategy for improving customer retention. As an advanced data analyst, you will play a crucial role in supporting the customer retention team to improve decision making today to drive improved performance tomorrow.

Responsibilities

• Leverage SQL and other analytics tools to extract, analyze, and interpret customer data, providing actionable insights to improve business performance.
• Develop and refine customer segmentation models to drive personalized marketing, customer retention, and engagement strategies.
• Track and report on key customer metrics, including churn, retention rate, and lifetime value.
• Work closely with the Customer Engagement team to analyze customer interactions, measure campaign effectiveness, and refine engagement strategies.
• Work with BI team to build and maintain a suite of dashboards (e.g., Tableau, Power BI, Looker) to inform decision making on the customer team.
• Design rigorous A/B tests to measure the impact of marketing and product initiatives. Give recommendations
• Work closely with Data Engineering to develop, test, and deploy analytics code in a scalable and production-ready framework. Ensure analytics workflows are optimized for performance and automation.
• Ensure data accuracy, consistency, and adherence to best practices in data management, documentation, and reporting.
  
  

Requirements

• Bachelor’s degree in Statistics, Mathematics, Computer Science, or a related quantitative field, or relevant business experience
• 5+ years of experience in analytics, customer insights, or related fields within an eCommerce environment
• Strong SQL skills – ability to write and optimize complex queries, work with large datasets, and support ETL processes.
• Strong business acumen with the ability to translate data into strategic recommendations.
• Excellent communication skills with the ability to explain complex concepts and findings to both technical and non-technical stakeholders.
• Ability to work effectively in a collaborative team environment and manage multiple priorities.
• Experience with statistical analysis and A/B testing methodologies.
  
  

Preferred Qualifications

• Master’s level degree in Business or quantitative field
• Strong proficiency in statistical analysis tools and programming languages such as Python or R
• Experience with machine learning techniques
• Experience with big data technologies (e.g., Snowflake, BigQuery, Databricks) is a plus.
• Experience working with data engineering teams to put analytics models and queries into production.
  
  

Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

Salary Range

$120,000 - $135,000 USD

Perks & Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with 50% match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs
  
  

California residents may review our CCPA notice here.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail

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