Sr Assoc Manager - Marketing Analytics

Mondelez International; New Hanover Township (NJ); On-site; USD 95,000 - 131,000; Full time

Job summary

An established industry player is seeking a dynamic Manager of Marketing Analytics to lead transformative marketing strategies. This role focuses on optimizing media impact through advanced analytics and collaboration with cross-functional teams. The ideal candidate will possess a strong background in Marketing Mix Modelling and regression techniques, driving insights that fuel brand growth. With a commitment to innovation and data-driven decision-making, this position offers a unique opportunity to influence the marketing effectiveness agenda. Join a diverse team dedicated to delivering impactful snacking solutions across the globe.

Benefits

Health Insurance

Wellness Programs

Life/Disability Insurance

Retirement Plans

Paid Leave

Education Programs

Holidays

Vacation

Qualifications

• 3+ years in insights & analytics managerial roles in media agencies or CPG companies.
• Strong expertise in leveraging data and analytics for creative development.

Responsibilities

• Measure and optimize the impact of paid, owned & earned media.
• Drive insights on business performance drivers using MMM and regression techniques.

Skills

Marketing Mix Modelling

Regression Modelling

Data Analysis

Visualization

Commercial Acumen

Education

Bachelor’s Degree

Master’s Degree

Tools

Google Analytics

Meta Advertising Tools

Job description

Sr Assoc Manager - Marketing Analytics

Sr Assoc Manager - Marketing Analytics

Apply locations: East Hanover, New Jersey, United States; Global Headquarters – Chicago, USA
Time type: Full time
Posted on: Posted Yesterday
Job requisition id: R-138576

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

The Manager- Marketing Analytics (US I&A) will play a critical role in building and driving best-in-class tools and capabilities that enable Mondelez to develop breakthrough media plans and strategies that translate into short and long-term brand growth. Reporting to the Sr. Manager – Advanced Analytics (US I&A), this role requires a transformative change agent with a strong bias for action. This role will drive the marketing effectiveness measurement agenda with a focus on Marketing Mix Modelling, agile media tracking, and high-level BTL analytics, to provide key insights and recommendations for business growth and ROI improvement.

The role requires strong collaboration skills, bringing together and aligning cross-functional partners such as Consumer Experience, Marketing Excellence, Mondelez Digital Services, and key publisher partners (e.g., Google, Meta), along with Creative, Production, and Media Agencies.

It also requires expertise in advanced analytics, including regression modelling, data analysis, visualization, and strong commercial acumen to connect dots across different data sources and business actions.

Key Responsibilities:

1. Measure and optimize the impact of paid, owned & earned media (TV, digital, social, eCom/DTC, sponsorships), including audience insights and post-flight evaluation/analysis of business & brand impact (Marketing Mix Modelling, Multi-touch attribution, ROI).
2. Drive insights on business performance drivers using MMM and regression techniques, informing what’s working and not in driving growth.
3. Collaborate with Consumer Experience, Marketing, and Media agencies to champion data-driven media strategies and design test-and-learn approaches.
4. Develop monitoring solutions to track execution of action plans.

What extra ingredients you will bring:

• Bachelor’s Degree required; Master’s preferred
• 3+ years in insights & analytics managerial roles, focusing on creative/media insights & analytics, in media agencies, analytics vendors, or CPG companies
• Strong expertise in leveraging data, analytics, and insights to fuel creative development; familiarity with key vendors, methodologies, especially Marketing Mix Modelling, Multi-Touch Attribution, and Closed Loop Measurement
• Passion for the media industry and broad knowledge of media insights & analytics practices
• Transformative change agent with innovative mindset, comfortable with ambiguity, and a “test & learn” mentality
• Ability to work efficiently with different parties, resolving barriers to progress
• Strong bias for action and proven influence skills in a matrixed organization
• Effective storyteller who can influence stakeholders and drive action

The base salary range is $95,100 to $130,800, depending on experience, skills, and education. This position is eligible for a competitive bonus program. Additional benefits include health insurance, wellness programs, life/disability insurance, retirement plans, paid leave, education programs, holidays, and vacation. No relocation support available.

Business Unit Summary

The U.S. is the largest market for Mondelēz International, with a significant footprint. We produce household favorites like Oreo, Chips Ahoy!, Ritz, Wheat Thins, Triscuit, Swedish Fish, and Sour Patch Kids, ensuring availability nationwide.

Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration regardless of race, color, religion, sex, or other protected characteristics. Accommodation requests can be made by contacting 847-943-5460.

For more info on your federal rights, see eeopost.pdf; EEO law poster; Pay Transparency Nondiscrimination; Know Your Rights.

Job Type

Regular

Demand Spaces: Insights

Our purpose is to empower people to snack right through offering the right snack for the right moment, made with sustainable ingredients and packaging.

Our portfolio includes brands like Oreo, belVita, LU, Cadbury Dairy Milk, Milka, Toblerone, Sour Patch Kids, and Trident. We are the global leader in biscuits, chocolate, and candy, and No. 2 in gum.

Our 80,000 employees across more than 80 countries are committed to growth and living our purpose and values. We are diverse and fast-moving.