Senior Manager, Data Analytics - Product and Marketing Analytics

Walmart; Arkansas; On-site; USD 90,000 - 180,000; Full time

Job summary

An established industry player seeks a Senior Manager of Product & Marketing Analytics to lead data-driven initiatives. In this pivotal role, you will translate complex data into actionable insights, optimizing product roadmaps and marketing campaigns to enhance customer engagement. Collaborating with cross-functional teams, you will build and scale analytics frameworks that foster a data-informed culture. This position offers high visibility and the chance to significantly impact eCommerce success. If you are passionate about data and thrive in a dynamic environment, this opportunity is tailored for you.

Benefits

Health benefits (medical, vision, dental)

401(k)

Stock purchase

Company-paid life insurance

Paid time off (PTO)

Parental leave

Family care leave

Short-term and long-term disability

Company discounts

Adoption and surrogacy expense reimbursement

Qualifications

• 4+ years experience in data analytics within eCommerce or Marketplace.
• Strong SQL skills and proficiency in data visualization tools.

Responsibilities

• Drive product strategy and optimize marketing performance through data analysis.
• Build analytics frameworks and communicate insights to stakeholders.

Skills

Data Analysis

SQL

Python

R

Analytical Skills

Problem-Solving

Communication Skills

Marketing Attribution

Customer Segmentation

Statistical Modeling

Education

Bachelor’s degree in Business, Analytics, Statistics or related field

Master’s degree in Business Administration, Economics, Statistics

Tools

MixPanel

Google Analytics

Amplitude

Tableau

Power BI

Microsoft Excel

Job description

Position Summary

Position Summary and what you'll do in this role:

The Walmart US eCommerce Marketplace team empowers sellers worldwide to reach millions of buyers. We're building innovative products and marketing strategies to enhance the shopping experience and drive growth. As a Senior Manager of Product & Marketing Analytics, you'll be the data-driven engine behind our product and marketing initiatives. You'll translate complex data into actionable insights, shaping product roadmaps, optimizing marketing campaigns, and ultimately, driving customer acquisition and engagement. This role sits at the intersection of Product, Marketing, Technology, and User Experience, offering high visibility and the opportunity to directly impact Walmart's eCommerce success. You'll build and scale analytics frameworks, fostering a data-informed culture and influencing strategic decisions at all levels.

What you'll do...

You’ll make an impact by:

• Driving Product Strategy: Partner with product managers to define key performance indicators (KPIs), analyze user behavior, and identify opportunities for product optimization and innovation. Develop data-driven roadmaps to improve product adoption and enhance the customer experience.
• Optimizing Marketing Performance: Analyze marketing campaign performance across various channels (e.g., paid search, social media, email) to identify trends, measure ROI, and optimize spend. Develop and implement A/B testing strategies to improve conversion rates and customer acquisition costs.
• Building Comprehensive Analytics Frameworks: Develop and maintain robust analytics dashboards and reports to track key product and marketing metrics. Utilize data visualization tools to communicate insights effectively to stakeholders.
• Conducting Deep-Dive Analyses: Proactively analyze customer and seller data to identify trends, patterns, and opportunities for growth. Conduct market research and competitive analysis to inform product and marketing strategies.
• Designing and Implementing Experiments: Develop and execute A/B tests and other experiments to measure the impact of product and marketing initiatives. Utilize statistical techniques to analyze results and draw meaningful conclusions.
• Collaborating with Cross-Functional Teams: Partner with product managers, marketing teams, engineers, and UX designers to ensure data-driven decision-making across the organization.
• Translating Data into Actionable Insights: Communicate complex data insights in a clear and concise manner to stakeholders at all levels, including senior leadership.
• Developing Predictive Models: Utilize machine learning and statistical modeling techniques to forecast trends, predict customer behavior, and identify potential risks and opportunities.
• Ensuring Data Integrity and Governance: Maintain data quality and consistency by adhering to data governance standards and best practices. Design data models and build pipelines/structure which follow data governance standards and facilitate seamless, timely and fast reporting reducing time to insights.
• Instrument data elements within Product Analytics Platforms (MixPanel, Google Analytics, Amplitude, etc.) and empower stakeholders by creating insightful dashboards and reports.
• Support Weekly, Monthly and Quarterly Business review with a focus on actionable insights that influence short, mid-term and long-term strategy.

You’ll sweep us off our feet if:

• You have a proven track record of driving product and marketing success through data analysis.
• You possess strong analytical and problem-solving skills, with a keen attention to detail.
• You have experience with marketing attribution, customer segmentation, and lifetime value analysis.
• You are proficient in SQL, Python, R, or other data analysis tools.
• You have experience with data visualization tools such as Tableau or Power BI.
• You are a self-starter with a strong sense of ownership and a passion for data-driven decision-making.
• You thrive in a fast-paced, dynamic environment and are comfortable with ambiguity.
• You have excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• You have a startup mentality: scrappy, creative, drive, and passion to be best-in-class.
• You move fast, with a builder mindset, learning and iterating.
• You are stimulated by challenges and are ready to engage at Fortune 1 scale.
• You are skilled at engaging and communicating with senior leaders both internal and external.

Minimum Qualifications

• Bachelor’s degree in Business, Analytics, Statistics, or related field and 4 years’ experience in data analytics, project management, business, or related in an eCommerce, Marketplace or Supply Chain environment.
• Strong SQL (writing complex queries), Product Analytics Tools (MixPanel, Google Analytics, Amplitude etc.), Microsoft Excel, Tableau, Looker or other data analytics and visualization tools.

Preferred Qualifications

• Masters: Business Administration; Economics; Statistics, Product or Marketing Analytics area and 7+ years’ experience developing analytics and insights in an eCommerce/Marketplace.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Sunnyvale, California US-08479: The annual salary range for this position is $117,000.00-$234,000.00. Bentonville, Arkansas US-09401: The annual salary range for this position is $90,000.00-$180,000.00. Additional compensation includes annual or quarterly performance bonuses.

Primary Location: 702 Sw 8Th St, Bentonville, AR 72716, United States of America.