The Marketing Manager is a hands-on, highly collaborative role responsible for executing and managing core marketing functions, including proposal/RFP development, brand management, communications, content creation, trade show execution, advertising, sponsorship management, and agency coordination. This position leads a small marketing function and works closely with leadership, business development, and operations to deliver high-quality, client-ready messaging and marketing support. The ideal candidate is an exceptional writer and editor, organized and deadline-driven, and comfortable balancing multiple priorities in a fast-paced environment.
Essential Job Functions
- Proposal Management: Oversee the RFP and proposal process, including content development, editing, coordination with internal stakeholders, quality control, and maintenance of the proposal content library.
- Content & Communications: Serve as TRC's lead writer and editor, producing client newsletters, blogs, website content, social media posts, marketing collateral, presentations, and other communications.
- Brand & Creative: Maintain and enforce brand standards; create graphics and marketing materials; and coordinate outside creative resources when needed.
- Digital Marketing & Website: Manage website content and coordinate digital marketing, SEO, advertising, and campaign activities with TRC's external marketing agency.
- Advertising & Public Relations: Coordinate advertising, press releases, awards submissions, company announcements, and other visibility initiatives.
Trade Shows & Sponsorships: Manage conference participation, exhibits, event logistics, promotional materials, sponsorships, and related vendor relationships.
- Sales & Internal Support: Partner with business development and other departments to develop compelling sales materials, presentations, and internal communications.
- Marketing Operations: Manage marketing calendars, budgets, vendors, collateral inventories, performance reporting, and marketing resources.
Technology & Innovation: Identify and implement tools, including AI and marketing automation technologies, to improve productivity, efficiency, and marketing effectiveness.
- Team & Leadership: Manage and mentor the Marketing Specialist, establish departmental priorities, and participate actively in TRC's Leadership Team.
Other Qualifications
- Strong written communication and editorial judgment
- High attention to detail and quality standards
- Deadline discipline and project management
- Flexibility and comfort in a high-output, small-team environment
- Strong collaboration skills and stakeholder management
- Resourcefulness and ownership mindset
- Professional judgment and confidentiality awareness
- Occasional travel and work outside normal business hours during major proposal deadlines or events.