Marketing Manager

Grandview Leadership Partners, LLC.; Salt Lake City (UT); On-site; USD 70,000 - 110,000; Full time

Job summary

Grandview Leadership Partners, LLC is seeking a Marketing Manager to develop and execute marketing, branding, and corporate communications. This hands-on role leads no direct reports and focuses on collateral, website upkeep, digital campaigns, and lead generation to support the sales team.

You will coordinate investor relations materials, press releases with external firms, and ensure consistent messaging across internal and external channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, Finance, or related field.
• 5–8 years of progressively responsible marketing or corporate communications experience.
• B2B technology or hardware marketing experience; gov/municipal buyers a plus.
• Experience at a publicly traded company a plus.
• Proven success in integrated marketing strategies and branding initiatives.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Strong analytical, strategic planning, organizational, and project management abilities.
• Experience with digital marketing platforms, website CMS, CRM, and analytics.
• Proficiency in Adobe Creative Suite or Canva; a design portfolio is required.
• Ability to manage multiple priorities with confidentiality and professionalism.

Responsibilities

• Develop and execute marketing strategies aligned with objectives and revenue goals.
• Plan integrated campaigns across digital, print, email, social and PR.
• Own the brand and ensure consistent messaging and visuals across platforms.
• Create collateral, presentations, data sheets, proposals, case studies, catalogs, videos, and promotional materials.
• Produce marketing graphic design for materials, including email design.
• Lead website strategy, SEO/SEM, and email marketing.
• Maintain company website content and product pages.
• Manage social media presence for Instagram and TikTok.
• Write and send the monthly newsletter.
• Generate leads and track campaign ROI; analyze metrics.
• Coordinate marketing support for product launches and events.
• Plan trade shows and conferences logistics.
• Develop partnerships to support sales and marketing.
• Conduct market research and competitive analysis.

Skills

Marketing strategy

Digital marketing

Brand management

Lead generation

Content creation

SEO/SEM

CRM systems

Analytics

Written communication

Presentation skills

Budget management

Vendor management

Project management

Education

Bachelor’s degree in Marketing, Communications, Business Administration, Finance, Public Relations, or related field

Tools

Adobe Creative Suite

Canva

CRM systems

CMS/Website CMS

Job description

The Marketing Manager is responsible for developing and executing marketing, branding, and corporate communications for the company. This is a hands‑on role with no direct reports. The Marketing Manager creates the collateral, maintains the website, runs trade shows and social media, and generates leads for the sales team. The role also prepares the investor presentation and coordinates press releases. The Marketing Manager works closely with executive leadership and sales to keep messaging consistent across all internal and external communications.

Essential Duties and Responsibilities

Marketing

• Develop and execute marketing strategies that support the company’s strategic objectives and revenue goals.
• Plan and run integrated marketing campaigns across digital, print, email, social media, public relations, and other channels.
• Own the company brand and keep messaging and visual identity consistent across all platforms.
• Create marketing collateral, presentations, product data sheets, proposals, case studies, catalogs, videos, and promotional materials.
• Produce all graphic design for marketing materials, including email design.
• Run digital marketing, including website strategy, search engine optimization (SEO), search engine marketing (SEM), and email marketing.
• Maintain and update the company website, including writing content, adding product pages, and keeping information current.
• Manage the company's social media presence, including Instagram and TikTok, with targeted posts for each solution.
• Write and send the monthly newsletter.
• Generate leads for the sales team and track lead flow from each campaign.
• Analyze marketing performance metrics, website analytics, campaign effectiveness, and return on investment (ROI), providing recommendations for continuous improvement.
• Coordinate marketing support for product launches, webinars, and customer events.
• Plan and coordinate trade shows and conferences, including booth logistics and shipping.
• Develop and manage strategic partnerships that support company sales and marketing.
• Conduct market research and competitive analysis to identify opportunities, industry trends, and emerging technologies.

Investor Relations

• Prepare and maintain the investor presentation.
• Draft and coordinate press releases with the company's investor relations firm.
• Work with executive leadership, finance, and legal to confirm the accuracy and regulatory compliance of press releases and investor materials.

Administration

• Develop and manage the annual marketing budget and monitor expenditures.
• Manage relationships with external marketing agencies, public relations firms, media organizations, and the company's investor relations firm.
• Collaborate with Sales, Product Management, Finance, Human Resources, Legal, and Executive Leadership to support corporate initiatives.
• Establish key performance indicators (KPIs) to measure marketing effectiveness and lead generation.
• Identify ways to improve marketing processes and corporate communications.
• Handle special projects as assigned.
• Stay current on marketing trends, public company disclosure requirements for press releases, and new communication technologies.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Finance, Public Relations, or a related field;
• Five (5) to eight (8) years of progressively responsible experience in marketing, corporate communications, or a related role.
• B2B technology or hardware marketing experience. Experience marketing to government or municipal buyers is a plus.
• Experience at a publicly traded company is a plus.
• Demonstrated success developing and executing integrated marketing strategies and corporate branding initiatives.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Strong analytical, strategic planning, organizational, and project management abilities.
• Experience with digital marketing platforms, website content management systems, CRM systems, and marketing analytics.
• Proficiency in Adobe Creative Suite or Canva. A design portfolio is required.
• Ability to manage multiple priorities while maintaining confidentiality and professionalism.

Working Conditions

• Primarily performed in an office environment with regular use of standard office equipment.
• Occasional travel may be required for conferences, trade shows, customer events, and corporate functions.
• Periodic evening or weekend work may be necessary to support press releases, trade shows, marketing events, or other business initiatives.