Manager, Loyalty

1-800-Flowers.com; Jericho (NY); On-site; USD 51,000 - 69,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) retirement plan

Employee Discount

Job summary

1-800-Flowers.com is seeking a Program Manager to lead the loyalty program with cross-functional alignment across Product, CRM, Martech, and Analytics. You’ll monitor performance, support experimentation, and drive execution of loyalty initiatives.

Responsibilities include planning, coordinating launches, managing the Celebrations Passport, and maintaining dashboards and KPI reporting while communicating insights across teams.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field.
• 2–5 years in marketing, CRM, loyalty, or customer engagement.
• Understanding of customer lifecycle marketing, segmentation, and engagement strategies.
• Experience coordinating cross-functional initiatives with Marketing, Product, CRM, Analytics, or Technology teams.

Responsibilities

• Manage operational planning, coordination, and execution for loyalty initiatives.
• Manage project timelines for program launches and updates.
• Manage Celebrations Passport program; drive engagement and incrementality.
• Coordinate testing of new loyalty offers, promotions, and initiatives with cross-functional teams.
• Maintain documentation of loyalty rules, benefits, and eligibility criteria.
• Support product feature releases and UAT testing.
• Maintain loyalty dashboards; monitor wallet usage and redemption trends.
• Provide reporting and insights on loyalty program and experiment performance.

Skills

Cross-functional collaboration

Project management

Communication

Marketing analytics

CRM coordination

Education

Bachelor's degree in Marketing / Business / Communications / Analytics

Tools

Salesforce

Braze

HubSpot

Adobe Campaign

Job description

Location: Remote. Ideally located near Jericho, NY, Westerville, OH, Burr Ridge, IL, Atlanta, GA

P rimary Role Serve as the program manager for the loyalty program, ensuring operational alignment across Product, CRM, Martech, and Analytics teams while monitoring program performance and supporting experimentation. This role ensures loyalty initiatives move from strategy to execution efficiently and consistently.

Core Responsibilities

• Manage operational planning , coordination , and execution for loyalty initiatives
• Manage project timelines for program launches and updates
• Managethe Celebrations Passport program, ensuringwe are communicating with members is a meaningful way, driving engagement, and incrementality,
• Coordinate the testing of new loyalty offers , promotions, and initiatives ensuring alignment across CRM, Product, Analytics, Marketing and other cross-functional teams
• Maintain documentation of loyalty rules, benefits, and eligibility criteria
• Support product feature releases and UAT testing
• Maintain loyalty dashboards and KPI reporting , m onitor wallet usage and redemption trends
• Provide reporting and insights on the loyalty program and s upport experiment performance tracking and trends

Qualifications

Must haves:

• Bachelor's degree in Marketing , Business, Communications, Analytics, or a related field .
• 2-5 years of experience in marketing, CRM, loyalty marketing, customer engagement, retention marketing, or a related role.
• Understanding of customer lifecycle marketing, segmentation, and engagement strategies.
• Experience coordinating cross-functional initiatives with Marketing, Product, CRM, Analytics, or Technology teams.
• Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills with strong attention to detail.

Nice to haves:

• Experience supporting and executing customer loyalty, rewards, membership, or retention programs.
• Proficiency in marketing analytics and reporting, with the ability to translate data into actionable insights and recommendations.
• Experience with e-commerce, marketplaces, or CPG
• Experience using CRM and marketing automation platforms such as Salesforce, Braze, HubSpot, Adobe Campaign, or similar tools.

Compensation

The expected pay for this position is$60,000annually. Actual compensation will be based on experience, skills, and other factors permitted by law.

To remain an employer of choice, we offer a comprehensive and competitive benefits package to eligible full-time team members. Benefits may vary by location, scheduled hours, and length of service.

Benefits for this position include:

• Medical, dental, vision, life, and disability insurance
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• 401(k) retirement savings plan
• Employee Assistance Program (EAP) and mental health resources
• Paid vacation (accrued based on hours worked)
• Nine paid holidays
• 30% employee discount across the 1-800-Flowers.com family of brands
• Potential eligibility for annual merit-based wage increases

Benefits are subject to applicable plan documents, eligibility requirements, and company policies. The Company reserves the right to modify or discontinue benefit plans at any time.

Requirements

Qualifications

Must haves:

• Bachelor's degree in Marketing , Business, Communications, Analytics, or a related field .
• 2-5 years of experience in marketing, CRM, loyalty marketing, customer engagement, retention marketing, or a related role.
• Understanding of customer lifecycle marketing, segmentation, and engagement strategies.
• Experience coordinating cross-functional initiatives with Marketing, Product, CRM, Analytics, or Technology teams.
• Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills with strong attention to detail.

Nice to haves:

• Experience supporting and executing customer loyalty, rewards, membership, or retention programs.
• Proficiency in marketing analytics and reporting, with the ability to translate data into actionable insights and recommendations.
• Experience with e-commerce, marketplaces, or CPG
• Experience using CRM and marketing automation platforms such as Salesforce, Braze, HubSpot, Adobe Campaign, or similar tools.

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