Assistant Manager, CRM

FLOWERS.com Inc.; Atlanta, Northern (GA, KY); Hybrid; USD 150,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Disability insurance

Job summary

FLOWERS.com Inc. in Atlanta, GA, is seeking an experienced CRM marketer to own and optimize lifecycle campaigns across Email and SMS, driving revenue growth.

The role demands 2-4+ years in CRM or digital marketing, strong channel knowledge, and the ability to collaborate with cross-functional teams while ensuring compliance and best practices. Competitive benefits and an engaging, data-driven environment await.

Qualifications

• 2-4+ years of CRM, lifecycle marketing, or digital marketing experience with Email and SMS activation
• Ability to own and deliver revenue outcomes through CRM channels
• Strong understanding of Email and SMS best practices including compliance CAN-SPAM & TCPA, deliverability, and customer experience
• Proven ability to work with CRM Operations teams and manage cross-functional execution
• Highly organized with strong project management and attention to detail
• Data-driven mindset with ability to interpret results and drive performance improvements
• Experience in eCommerce/retail preferred

Responsibilities

• Own and drive revenue outcomes through CRM channels including Email and SMS
• Collaborate with CRM Operations teams to execute cross-functional campaigns
• Optimize deliverability and customer experience across CRM touchpoints

Skills

CRM & lifecycle marketing

Email & SMS activation

Revenue ownership

Data-driven decision making

Cross-functional collaboration

Project management

Tools

CAN-SPAM compliance

Deliverability optimization

Job description

The expected salary range for this position is $150,000 $170,000 annually. Actual compensation will be determined based on experience, skills, internal equity, and other factors permitted by law.

To support our commitment to being an employer of choice, we offer comprehensive and competitive health, wellness, and additional benefits to eligible full-time team members. Benefit eligibility may vary based on location, average hours worked, and length of service.

Featured benefits

• Medical insurance
• Vision insurance
• 401(k)
• Disability insurance

*Exact benefit terms, conditions, and eligibility requirements are governed by official plan documents and applicable law. The Company reserves the right to modify, amend, or terminate benefit plans and programs at any time.

Requirements

Qualifications

• 2-4 + years of experience in CRM, lifecycle marketing, or digital marketing with Email and SMS activation experience
• Demonstrated ability to own and deliver revenue outcomes through CRM channels
• Strong understanding of Email and SMS best practices including compliance (CAN-SPAM, TCPA), deliverability, and customer experience
• Proven ability to work effectively with CRM Operations teams and manage cross-functional execution in a matrixed environment
• Highly organized with strong project management skills and attention to detail
• Data-driven mindset with ability to interpret results and turn insights into performance improvements
• eCommerce and/or retail experience preferred

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