Manager, Lifecycle Marketing

Outreach; Washington (District of Columbia); Remote; USD 81,000 - 140,000; Full time

Job summary

An innovative firm is seeking a Lifecycle Marketing Manager to lead a talented team in crafting impactful marketing strategies that enhance customer engagement and retention. This role is pivotal in shaping the customer journey through data-driven insights and advanced segmentation techniques. You will design digital experiences that resonate with users, ensuring they receive the best possible support throughout their lifecycle. Join a dynamic workplace that values flexibility and diversity, where your contributions will directly influence the success of the organization and its customers. If you're passionate about marketing and eager to make a difference, this is the opportunity for you.

Benefits

Flexible time off

401k

Generous medical, dental, and vision coverage

Parental leave program

Infertility/assisted reproductive services benefit

Employee referral bonuses

Snacks and beverages in the Office

Diversity and inclusion programs

Qualifications

• 5+ years in lifecycle marketing with 2+ years in a management role.
• Strong analytical skills and experience with marketing best practices.

Responsibilities

• Develop and enhance lifecycle marketing strategies to boost customer engagement.
• Manage onboarding and create targeted marketing campaigns.

Skills

Lifecycle Marketing

Data Analysis

Customer Segmentation

Email Marketing

Problem-Solving

Team Leadership

Communication

Education

Bachelor's degree in marketing

Bachelor's degree in business

Tools

Marketo

Pendo

Amplitude

Tableau

Snowflake

Blueconic

Job description

Outreach is the first and only AI Sales Execution Platform built for intelligent revenue workflows. Built on the world’s largest foundation of customer interactions and go-to-market team data, Outreach’s leading revenue AI technology helps go-to-market professionals and their companies win by intelligently accelerating decision making and elevating sellers to do their best work. Our powerful platform gives revenue teams the tools they need to design, measure, and improve a revenue strategy for every stage of the customer journey, improving efficiency and effectiveness across the entire revenue cycle. Over 6,000 customers, including Zoom, McKesson, Snowflake, SAP, and Okta use Outreach to power workflows, put customers at the center of their business, improve revenue results, and win in the market.

Outreach is a privately held company based in Seattle, Washington, with offices worldwide. To learn more, please visit www.outreach.io.

Outreach is looking for a strategic and data-driven Lifecycle Marketing Manager who is passionate about putting the customer first. As a people manager, the Lifecycle Marketing Manager is responsible for leading a high performing team, as well as developing and executing the lifecycle marketing campaigns that maximize customer engagement, retention, and revenue throughout the customer journey. You will play a pivotal role in shaping and defining the retention marketing efforts across all stages of the customer lifecycle.

Location: Open to remote within the US.

Your daily adventure will include:

• Develop, refine and enhance lifecycle marketing strategies that increase customer adoption, satisfaction, and revenue.
• Create and manage advanced customer segmentation and targeting strategies to optimize the customer journey.
• Design and implement digital experiences, including email, in app, nurtures, digital events that drive long-term adoption across the Outreach user base.
• Manage the onboarding strategy to create a guided, intuitive experience for Outreach users.
• Use data to build a best-in-class Office Hours strategy based on customer needs.
• Analyze diverse data sources to create highly targeted segments for improved customer adoption and retention KPIs.
• Collaborate with customer voice team to A/B test and experiment with existing and new campaigns.
• Work closely with cross-functional teams (including product, sales, marketing, and customer success) to ensure cohesive and aligned marketing efforts.

Our Vision of You:

• 5+ years of experience in lifecycle marketing or related field and 2+ years of team lead or management experience.
• Strong problem-solving and analytical skills and ability to use data to inform decisions.
• Deep knowledge of marketing best practices, including email deliverability, personalization, segmenting, testing and reporting.
• Motivational and empathetic people manager.
• Experience with marketing and analytical tools, such as Marketo, Pendo, Amplitude, Tableau, Snowflake, Blueconic a plus.
• Excellent communication and collaboration skills.
• Bachelor's degree in marketing, business, or related field.

The annual base salary range for this role is $81,000-$140,000 USD. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. We also have a location-based compensation structure; there may be a different range for candidates in other locations.

#LI-KH2 #LI-remote

Why You’ll Love It Here:

• Flexible time off.
• 401k to help you save for the future.
• Generous medical, dental, and vision coverage for full-time employees and their dependents.
• A parental leave program that includes options for a paid night nurse, and a gradual return to work.
• Infertility/assisted reproductive services benefit.
• Employee referral bonuses to encourage the addition of great new people to the team.
• Snacks and beverages in the Office, along with fun events to celebrate.
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military.

Outreach is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.