Manager, Licensing & Partnerships

Pinkfong USA; Los Angeles (CA); On-site; USD 90,000 - 125,000; Full time

Job summary

Pinkfong USA is seeking a strategic Manager, Licensing & Partnerships to lead a portfolio of consumer products licensees in North America. Based in Los Angeles, you will identify opportunities, manage relationships, and negotiate terms to drive revenue and franchise growth across Pinkfong brands.

You will craft franchise plans, track royalties, and coordinate with retailers like Walmart, Target, Amazon and specialty accounts. A 3-month probation applies as part of this full-time role.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field.
• 3+ years of experience in consumer products licensing, brand management, account management, or business development.
• Experience managing licensing partners and driving business growth across multiple consumer product categories.
• Strong understanding of licensing lifecycle, contract execution, royalty reporting, distribution, and brand management.
• Proven ability to build strategic relationships with licensees, retailers, agents, and cross-functional teams.
• Experience identifying new business opportunities, negotiating terms, and executing licensing strategies to drive revenue growth.
• Knowledge of retail dynamics, trend analysis, whitespace opportunities, and strategic recommendations.
• Excellent communication, presentation, and interpersonal skills; able to influence partners.

Responsibilities

• Identify and pitch new licensing opportunities.
• Manage licensee relationships from a commercial and strategic perspective.
• Negotiate deal terms, renewals, guarantees, royalties, and territories.
• Assist with contract drafting and manage tracking of licensing agreements.
• Craft franchise plans, pitch decks, and category growth strategies for licensing and retail expansion.
• Track sales performance, royalty reports, and revenue forecasts.
• Work with licensees to expand distribution and retail placement at key accounts.
• Develop retail campaigns and activation strategies for product launches.

Skills

Licensing

Partnerships

Brand management

Account management

Business development

Education

Bachelor's degree in Business, Marketing, Communications, or related field

Tools

Google Workspace

Microsoft Office

PowerPoint

Google Slides

Job description

Employment Type: Full-time position with a 3-month probation period

About Pinkfong USA

Pinkfong USA is part of The Pinkfong Company, a global entertainment company behind some of the world's most beloved children's brands, including Baby Shark. With offices in Los Angeles, Hong Kong, and Seoul, we create premium entertainment experiences that extend across consumer products, digital media, publishing, live entertainment, gaming, and more.

We are seeking a strategic, relationship-driven Manager, Licensing & Partnerships to join our growing North American Licensing team. This role is responsible for managing a portfolio of consumer products licensees while identifying new licensing opportunities that drive revenue, expand category presence, and support long-term franchise growth across Pinkfong's portfolio of brands.

Key Responsibilities:

• Identify and pitch new licensing opportunities
• Manage licensee relationships from a commercial and strategic perspective
• Negotiate deal terms, renewals, guarantees, royalties, and territories
• Assist with contract drafting and manage the tracking and archiving of licensing agreements
• Craft franchise plans, pitch decks, and category growth strategies to support licensing and retail expansion
• Track sales performance, royalty reports, and revenue forecasts
• Work with licensees to expand distribution and retail placement across key accounts, including Walmart, Target, Amazon, specialty, and value retailers
• Develop retail campaign and activation strategies to support product launches and sell-through
• Monitor partner performance and create action plans for underperforming licensees, categories, or retail accounts
• Support the Licensing Team in executing strategic initiatives and driving cross-functional projects
• Conduct market research to identify emerging consumer trends, product categories, and prospective licensing partners that support business growth

Qualifications:

• Bachelor's degree in Business, Marketing, Communications, or a related field.
• 3+ years of experience in consumer products licensing, brand management, account management, or business development, preferably within the entertainment, media, or consumer products industries.
• Demonstrated experience managing licensing partners and driving business growth across categories such as toys, apparel, publishing, home, food & beverage, health & beauty, or other consumer products.
• Strong understanding of the consumer products licensing lifecycle, including contract execution, royalty reporting, product development, retail distribution, and brand management.
• Proven ability to build and maintain strategic relationships with licensees, retailers, agents, and cross-functional stakeholders.
• Experience identifying new business opportunities, negotiating commercial terms, and executing licensing strategies that drive revenue growth.
• Working knowledge of retail and marketplace dynamics, with the ability to analyze category trends, identify whitespace opportunities, and develop strategic recommendations.
• Excellent verbal, written, presentation, and interpersonal communication skills, with the ability to influence both internal and external partners.
• Strong organizational and project management skills, with the ability to manage multiple licensing programs, product launches, and competing priorities simultaneously.
• Highly collaborative, proactive, and solutions-oriented, with the ability to thrive in a fast-paced, entrepreneurial environment.
• Proficiency in Google Workspace, Microsoft Office, and presentation software (PowerPoint and Google Slides).
• Korean language proficiency is a plus, but not required.

What You'll Bring:

• Strong analytical, organizational, and problem-solving skills.
• Strategic thinker with a proactive and creative mindset.
• Passion for building long-term partnerships.
• Collaborative, proactive, and solutions-oriented approach.
• Enthusiasm for children's entertainment, consumer products, and brand building.

Why Join Pinkfong?

Join the team behind one of the world's most recognized children's entertainment brands and help shape the future of our growing consumer products business. You'll have the opportunity to work with leading retailers, global licensees, and cross-functional teams to bring innovative products to market while helping build the next generation of evergreen franchises.