Manager, Interactive Apps & Fan Conversion

NASCAR; Daytona Beach (FL); On-site; USD 110,000 - 165,000; Full time

Job summary

At NASCAR, the Manager, Interactive Applications shapes and optimizes fan-facing digital experiences across the NASCAR Tracks App and track websites, critical touchpoints in the fan journey that drive ticket purchases and on-site engagement.

This role leads CRO, owns maintenance and optimization of digital properties, analyzes fan behavior and funnel metrics, and collaborates with Marketing, Product, and Analytics to align experiences with business goals. Travel ~10%.

Qualifications

• Bachelor's degree from a four-year college or university.
• Minimum of five years in digital product management and/or web/app optimization.
• Experience in sports, entertainment, live events, or ticketing preferred.
• Strong written and verbal communication, with ability to update stakeholders.
• Interpret funnel metrics, conversion rates, and revenue performance.
• Apply statistical thinking to A/B test results and segmentation analysis.

Responsibilities

• Own day-to-day management, maintenance, and optimization of the NASCAR Tracks App and track websites.
• Lead CRO strategy to improve fan journeys and increase ticket sales and revenue.
• Analyze fan behavior, site/app performance, and funnel metrics to identify friction points and opportunities for improvement.
• Partner with Marketing, Product, and Analytics teams to align digital experiences with campaign strategies and business goals.
• Monitor KPIs related to site and app engagement, conversion, and revenue performance, and deliver actionable insights.
• Manage relationships with external digital vendors supporting chatbots, interactive maps, and other fan experience tools.
• Collaborate with internal ticket operations stakeholders to optimize the handoff from NASCAR platforms to the Ticketmaster purchase flow.
• Identify and implement new tools, features, and enhancements to improve the fan experience and drive business outcomes.
• Travel: Approximately 10%, including select weekends and events.

Skills

CRO strategy

A/B testing

Funnel metrics

Data-driven decisions

Stakeholder management

CMS familiarity

Education

Bachelor's degree

Tools

Adobe Target

Adobe Analytics

Jira/Confluence

WordPress

HTML/CSS basics

Job description

At NASCAR, the Manager, Interactive Applications shapes and optimizes fan-facing digital experiences across the NASCAR Tracks App and track websites, critical touchpoints in the fan journey that drive ticket purchases and on-site engagement.

This role leads CRO, owns maintenance and optimization of digital properties, analyzes fan behavior and funnel metrics, and collaborates with Marketing, Product, and Analytics to align experiences with business goals. Travel ~10%.