Senior Director, Brand Marketing

Faherty Brand; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Faherty Brand is seeking a strategic and creative Senior Director of Brand Marketing to lead the evolution of our brand voice, community engagement, and integrated marketing. This role blends strategic thinking with hands‑on execution across channels—from social media to experiential activations—to tell a cohesive, compelling brand story.

You’ll work closely with our leadership team to build a marketing engine that drives awareness, deepens community connection, and creates memorable brand

Job description

Is this job for you?

We believe in doing things differently—building a brand that honors craftsmanship, fosters community, and creates positive impact. Our team brings day‑one passion to everything we do, always innovating while staying true to what matters most: creating products and experiences that stand the test of time. We're looking for a strategic and creative Senior Director of Brand Marketing to lead the evolution of our brand voice, community engagement, and integrated marketing initiatives. This role is perfect for someone who can seamlessly blend strategic thinking with hands‑on execution, ensuring every touchpoint—from social media to experiential activations—tells a cohesive, compelling brand story.

Is this job for you?

We believe in doing things differently—building a brand that honors craftsmanship, fosters community, and creates positive impact. Our team brings day‑one passion to everything we do, always innovating while staying true to what matters most: creating products and experiences that stand the test of time. We're looking for a strategic and creative Senior Director of Brand Marketing to lead the evolution of our brand voice, community engagement, and integrated marketing initiatives. This role is perfect for someone who can seamlessly blend strategic thinking with hands‑on execution, ensuring every touchpoint—from social media to experiential activations—tells a cohesive, compelling brand story.

You’ll work closely with our leadership team to build a marketing engine that drives awareness, deepens community connection, and creates memorable brand experiences across all channels.

What you'll do:

• Uphold and steward our brand guidelines in partnership with leadership, including tone of voice, messaging principles, and visual identity standards
• Serve as a brand guardian, ensuring consistency across all channels and touchpoints while maintaining the flexibility to adapt to channel‑specific needs
• Evolve our brand narrative to resonate authentically with our target audience

Community development & engagement

• Build and nurture our online community across social media platforms, creating spaces where our customers feel genuinely connected to the brand
• Engage meaningfully with followers, respond to inquiries, and foster conversations that strengthen brand loyalty
• Develop strategies that transform customers into brand advocates

Content & copywriting

• Create compelling copy across multiple formats: website content, social media, email campaigns, journal articles, print materials, and advertisements
• Ensure all messaging aligns with brand guidelines while resonating emotionally with our audience
• Bring our brand story to life through words that inspire and connect

Social media strategy

• Develop and execute comprehensive social media strategies aligned with business objectives and brand identity
• Create integrated content calendars incorporating compelling visuals, engaging copy, and strategic hashtags
• Monitor performance metrics and optimize strategies to maximize reach, engagement, and conversion

Strategic partnerships

• Identify and cultivate partnerships with like‑minded brands, influencers, and organizations (with initial focus on retail partnerships)
• Negotiate partnership agreements and collaborate on co‑branded campaigns that amplify our reach and brand relevance
• Build relationships that create mutual value and authentic brand alignment

Experiential marketing

• Own end‑to‑end event strategy and execution - from retail pop‑ups to brand activations - including venue selection, vendor management, and post‑event reporting
• Conceptualize and execute experiential marketing activations and events that embody our brand values
• Coordinate logistics, manage budgets, and measure success of experiential initiatives using tools like Measured or Marathon
• Create memorable brand experiences that generate organic buzz and deepen customer connection

Integrated marketing leadership

• Build a truly integrated cross‑channel strategy where every tactic ladders back to the same core narrative, tone, and visual identity
• Develop one unified campaign calendar that maps all owned, earned, and paid touchpoints with clear dependencies and sequencing
• Collaborate early and often with creative, media, PR, social, retail, e‑commerce, partnerships, and product marketing teams to ensure alignment from concept through execution
• Create channel‑adapted assets that maintain brand consistency while optimizing for each platform's unique audience and behaviors
• Track holistic campaign performance against brand KPIs and sales goals, not just isolated channel metrics
• Serve as the brand discipline guardrail, ensuring speed and channel optimization never dilute our overarching message

Retail/wholesale marketing & PR

• Partner with wholesale and retail teams to build marketing strategies that support account growth, in‑store activations, and channel‑specific campaigns
• Develop co‑op marketing materials and seasonal toolkits that equip wholesale partners and retail stores to bring the brand to life at point of sale
• Own media relations strategy, building relationships with press, editors, and influencers to secure organic coverage and elevate brand visibility
• Lead