Senior Associate, Community Marketing

Wayfair; Columbus (OH); Vor Ort; USD 65.000 - 90.000; Vollzeit

Benefits dieser Stelle

Health Benefits from Day One

401(k) with Company Match

Wayfair Employee Discount

Parental Leave Options

Tuition Reimbursement

Zusammenfassung

Wayfair is seeking a Senior Associate of Community Marketing for our large format stores in Columbus. Based in-store, you will lead local engagement and activation, partnering with the Home Office Store Marketing team in Boston to create meaningful connections that bring customers into the store.

You will own the community marketing roadmap, plan in-store events, and manage social media and local listings, ensuring accurate store hours and event details across Google, Yelp, Bing, and store

Qualifikationen

• Experience developing community marketing strategies, forecasting impact, and presenting results.
• Ability to build cross-functional partnerships and influence stakeholders.
• Strong project management, time management, and organizational skills.

Aufgaben

• Build the Community Marketing Strategy with Home Office to drive store traffic and brand awareness.
• Lead local social media and digital presence across platforms (Google, Yelp, Bing, store pages).
• Plan and execute in-store programming and events with field leaders.
• Drive community engagement and partnerships with local organizations and chambers of commerce.
• Support budgets, reporting, and forecasting for in-store marketing activities.
• Measure results, capture learnings, and provide strategic recommendations for future events.
• Operate as One Team by supporting other store functions as needed.

Kenntnisse

Community Marketing

Cross-functional collaboration

Project management

Presentation skills

Local market knowledge

Partnerships

Digital reporting

Retail metrics

Flexibility

Budget management

Jobbeschreibung

Overview

The Physical Retail team at Wayfair is building a playbook that drives traffic to our growing store footprint while supporting a seamless omnichannel customer experience. The Store Marketing team is hiring a Senior Associate of Community Marketing to lead community engagement and activation strategy for our large format stores. This role is based in the store and reports to the Home Office Store Marketing team in Boston, partnering closely with field leaders and cross functional teams to create meaningful local connections that bring customers into the store.

Overview

The Physical Retail team at Wayfair is building a playbook that drives traffic to our growing store footprint while supporting a seamless omnichannel customer experience. The Store Marketing team is hiring a Senior Associate of Community Marketing to lead community engagement and activation strategy for our large format stores. This role is based in the store and reports to the Home Office Store Marketing team in Boston, partnering closely with field leaders and cross functional teams to create meaningful local connections that bring customers into the store.

What Does a Community Marketing, Sr. Associate Do?

• Build the Community Marketing Strategy: Partner with Home Office to develop and execute the community marketing roadmap, seasonal strategies, and playbook. Identify and evaluate local opportunities that drive store traffic and brand awareness while forecasting and analyzing impact.


• Lead Local Social Media and Digital Presence: Develop and manage the store’s local social media content calendar in partnership with channel leads. Maintain the store’s online presence across platforms including Google, Yelp, Bing, and store web pages with accurate photos, hours, and event details.


• Plan and Execute In Store Programming: Partner with Home Office and field leaders to build an in store event calendar that reflects both brand priorities and local community interests. Provide on site support for events, activations, and installations, initially targeting one to two events per month with opportunity to expand.


• Drive Community Engagement and Partnerships: Identify and build relationships with key community partners, local organizations, and the Chamber of Commerce to increase awareness of the store and its offerings. Represent the brand at local events and lead outreach tied to promotions and initiatives.


• Manage “Always On” Marketing Activities: Support budget management, reporting, and forecasting. Maintain inventory of in store marketing materials and support new store openings and ad hoc store initiatives as needed.


• Measure, Recap, and Recommend: Analyze results of events and campaigns, capture learnings and customer feedback, and provide strategic recommendations to improve future performance.


• Operate as “One Team”: You will support Wayfair’s total store goals by cross-training across key store functions, including sales and back-of-house operations. You'll flex where needed to support customers, teammates, store needs and peak business periods.

You’ll Thrive In This Role If You Have

• Community Marketing Expertise: Demonstrated success developing and executing community marketing strategies while forecasting impact, analyzing results, and making data driven recommendations.


• Cross Functional Collaboration Skills: Ability to work effectively within a matrixed environment and influence a variety of partners and stakeholders.


• Project and Time Management Strength: Experience managing multiple initiatives simultaneously with strong organization and follow through.


• Presentation and Communication Skills: Comfort developing recap materials, presenting results, representing the brand publicly, and engaging with community leaders.


• Local Market Connection: Strong connection to the local community and understanding of what resonates with the customer demographic.


• Partnership Experience: Experience working with the Chamber of Commerce and other local business organizations.


• Digital and Reporting Proficiency: Familiarity with Google Suite tools and reporting platforms such as Looker, or an eagerness to learn.


• Retail and Customer Metrics Understanding: Working knowledge of retail math and customer marketing metrics including traffic, conversion, AOV, acquisition, and retention.


• Flexibility and Hands On Support: Willingness to attend activations outside of core hours and transport or set up materials needed for events.


• Budget Ownership: Experience managing budgets, forecasting expenses, and tracking performance.

Additional Physical And Environmental Requirements

• Physical Activity:Frequent standing, walking, and reaching with hands and arms; occasional sitting, climbing, balancing, and crawling.


• Mobility & Movement: Frequent stooping, kneeling, and crouching throughout the day.


• Lifting Ability: Ability to lift and move up to 50 lbs independently on a regular basis. Some projects may involve heavier items, which must be managed with proper assistance or equipment.


• Vision Requirements: Includes close, distance, color, and peripheral vision; depth perception and the ability to adjust focus.


• Temperature Flexibility: Comfortable in environments with varying temperature conditions.


• Noise Tolerance: Occasional exposure to moderate noise levels and physical activity.


• Safety Awareness: Minimal exposure to workplace or environmental hazards—must adhere to all safety protocols.

What are the Benefits?

• Competitive Pay & Bonus: Earn competitive compensation with regular opportunities for performance-based increases and bonus potential.


• Career Growth: Access professional development and advancement opportunities to help you grow with us.


• Health Benefits from Day One: Medical, dental, and vision insurance coverage starts on your first day.


• Time to Recharge: Start accruing paid time off immediately—because work-life balance matters.


• 401(k) with Company Match: We’ll match up to 4% to help you plan for your future.


• Tuition Reimbursement: Eligible after 6 months of employment—learn, grow, and get support along the way.


• Wayfair Employee Discount: Generous employee discount of up to 30%+, although discounts will vary by product type. Plus, get 10% off at our in-store restaurant.


• Parental Leave Options: Choose from paid and unpaid leave plans to support your growing family.


• And So Much More: We’ve got more good stuff where that came from! NOTE: our full-time roles receive the full benefits package above, while part-time or seasonal team members may have modified offerings. Your recruiter or in-store team can help with any questions!

Assistance For Individuals With Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

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About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [e-mail].

The above base pay range may vary depending on location, job-related knowledge, skills and experience. For internal candidates, compensation determinations will be made based on your current position / level, your location, and the new position according to Wayfair's internal mobility policy. As you move through the internal interview process, your recruiter will be able to provide additional details regarding your specific compensation. Please note, the terms of internal offers, including the salary offered, are not negotiable.