Senior Associate, Creative Design (Digital)

Wayfair; Boston (MA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health benefits

Employee discount

Parental leave

Job summary

Wayfair in Boston is seeking a senior visual designer to lead cross-channel campaigns and evolve brand guidelines. You will craft video assets for social and digital touchpoints, build scalable design templates, and collaborate with marketing, merchandising, copy, and imagery teams to deliver cohesive experiences.

Proficiency in Figma and Adobe Creative Suite is essential. Join a fast-paced team with opportunities to integrate generative AI into daily workflows, and contribute to high-visibility

Qualifications

• 5+ years of visual design, graphic design, or brand creative experience (retail/e‑commerce preferred).
• Strong grasp of visual hierarchy, color theory, aesthetics and typography.
• Proficient in Figma and Adobe Creative Suite; video editing tools highly valued.
• Ability to learn quickly, handle multiple projects, and pivot in a fast-paced environment.
• Excellent communication and collaboration across teams.
• Solid print production knowledge and digital asset requirements.
• Experience with or enthusiasm for integrating generative AI into workflow.

Responsibilities

• Lead creative campaigns across digital, print, paid and organic channels.
• Build scalable design templates and workflows for high-volume asset production.
• Help evolve brand guidelines across Specialty Retail Brands.
• Design engaging video assets for social and digital touchpoints.
• Collaborate with marketing, merchandising, copy, and imagery teams to ensure cohesive campaigns.
• Leverage performance data to refine visuals and boost engagement.

Skills

Portfolio required

Visual design

Brand design

Typography

Communication

Tools

Figma

Adobe Creative Suite

Photoshop

Illustrator

InDesign

After Effects

Premiere

Job description

This position is a hybrid in-office role that works out of our Boston HQ (Tuesday-Thursday will be working in office and Monday/ Friday is work from home). This is not a virtual / remote position.

At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

What You’ll Do

• Develop & Execute Campaigns: Lead creative execution across multiple marketing channels (digital, print, paid and organic social, and site), driving approved concepts through to QA and final delivery.
• Build Scalable Systems: Create organized and efficient design templates and workflows that allow high-volume asset production without sacrificing visual quality.
• Evolve Brand Standards: Maintain, enforce, and contribute to the evolution of brand guidelines across Specialty Retail Brands.
• Design for Video & Social: Create engaging video assets tailored to paid and organic social platforms and digital touchpoints.
• Collaborate & Present: Partner closely with cross-functional teams (marketing, merchandising, copy, imagery) to articulate visual choices and deliver cohesive campaign experiences.
• Optimize via Performance Data: Leverage campaign metrics, test results, and past learnings to continuously refine visual assets and boost engagement.
• Pioneer Creative Tech: Integrate AI tools and emerging software into daily workflows to enhance team speed and explore innovative design solutions.

What You’ll Need

• Portfolio Required: An elevated online portfolio showcasing visual design expertise, campaign extensions, layout/typography mastery, and video/motion work. We need to see your work to know if you are a fit for our team! Please submit a link to your online portfolio. The link can either be on your resume directly or pasted into the ‘cover letter’ section of the wayfair.com/careers online application. Please note that only candidates with a portfolio of design work will be considered.
• 5+ years of experience in visual design, graphic design, or brand creative (e-commerce or retail experience preferred).
• Impeccable understanding of foundational design principles, including visual hierarchy, color theory, aesthetics, and typography.
• High proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and video editing/motion software (e.g., After Effects, Premiere).
• Exceptional adaptability: proven ability to learn quickly, jump onto new projects, manage overlapping deadlines, and pivot seamlessly in a fast-paced environment.
• Strong communication, interpersonal, and collaborative skills, with a desire to learn continuously and share knowledge across teams.
• Solid understanding of print production, digital asset requirements, and social media creative trends.
• Experience with—or strong enthusiasm for—integrating generative AI tools into a modern creative workflow.

Benefits & Perks – US

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
• No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
• 401(k) matching with immediate vesting.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Tuition Reimbursement.
• Wayfair Employee Discount.
• Gym/Fitness Discounts (Wellhub and varying regional memberships).
• Exclusive access to thousands of perks & discounts through BenefitHub.
• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.

Assistance For Individuals With Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [e-mail].

The above base pay range may vary depending on location, job-related knowledge, skills and experience. For internal candidates, compensation determinations will be made based on your current position / level, your location, and the new position according to Wayfair's internal mobility policy. As you move through the internal interview process, your recruiter will be able to provide additional details regarding your specific compensation. Please note, the terms of internal offers, including the salary offered, are not negotiable.