Manager, Growth

The Vibrant Talent Group; United States; On-site; USD 150,000 - 210,000; Full time

Job summary

The Vibrant Talent Group represents a growing B2B SaaS client seeking a hands-on growth leader to own the pipeline engine and drive marketing-sourced pipeline across product lines. You will direct channel bets, manage budgets, lead a small team, collaborate with sales, and run multi-channel campaigns on Google Ads, LinkedIn, YouTube, Reddit, and partner programs, using HubSpot and GA4 for attribution.

The role emphasizes speed, vendor management, ABM, webinars, and content distribution, with a

Qualifications

• Leadership of growth programs across paid, email, landing pages, and funnel reporting.
• Proven pipeline ownership with metrics to back results.
• Hands-on experience managing multi-channel campaigns and agencies.
• Strong collaboration with design, content, and product marketing teams.
• Ability to operate with data, speed, and accountability.

Responsibilities

• Own the pipeline plan with quarterly and weekly targets by product and channel.
• Run the channel mix and scale effective campaigns quickly.
• Build and run ABM, retargeting, and awareness programs end-to-end.
• Own lifecycle and email nurturing in HubSpot to move leads to SQL.
• Manage vendors and agencies with cost-per-SQL and lead-quality terms.
• Lead a small growth-gen team and coordinate with Sales to close the loop.

Skills

Growth leadership

Pipeline ownership

Multi-channel campaigns

Agency management

Team leadership

Data-driven decisions

Speed to execute

Tools

Google Ads

LinkedIn Ads

YouTube

Reddit

HubSpot

GA4

Job description

Our client is an established B2B SaaS company whose platform helps IT and operations teams track, manage, and get more out of their essential assets. They serve mid-market and enterprise customers around the world. After more than a decade of steady growth, they have a goal to 5x revenue and are investing to scale the business and its go-to-market engine. Right now they’re in build mode. That gives this hire a real chance to shape how growth works and to learn alongside an accomplished CMO.

The Role in One Line

Own the company’s pipeline engine and turn every marketing dollar into qualified, ICP pipeline, week by week.

North Star

Marketing-sourced SQL pipeline across the product portfolio, led by one weekly number: ICP MQLs for the flagship IT asset management product.

Why This Role Exists

Our client’s funnel converts well when the right buyers reach it. The constraint is volume of in-ICP leads at the top. The team has strong execution owners in paid media and pay-per-lead programs, in marketing operations and web, and is adding a dedicated growth gen associate. What they need is the person who decides where the next dollar goes, moves it fast, clears the blockers that slow launches down, and is personally accountable for the number.

This is a player-coach role. You will set the channel bets and run some of them yourself. Search economics are shifting as buyers build shortlists inside AI answers, so they want someone who tests new surfaces (video, LinkedIn, review sites, pay-per-lead partners, content AI already cites) with discipline, and cuts what doesn’t produce.

Who We’re Looking For

The hands-on growth gen leader at a growth-stage SaaS company. You’ve owned the full growth engine (paid, email, landing pages, funnel reporting) at a B2B SaaS company and you can show the pipeline it produced. You’ve managed a team to run multi-channel programs leveraging a broader marketing team (design, content, product marketing) that doesn’t report to you, but supports your efforts.

Must-Haves

• 5+ years in B2B growth generation, preferably B2B SaaS with complex, multi-stakeholder buying journeys
• A record of marketing-sourced pipeline you personally owned, with numbers to back it up
• Hands-on expertise running and optimizing Google Ads and LinkedIn Ads, and comfort with YouTube, Reddit, and paid social
• Deep, practical HubSpot experience: campaigns, lists, workflows, lead scoring, landing pages, and reporting
• Experience building lifecycle and nurture programs that move leads to sales conversations
• Experience managing agencies and pay-per-lead or appointment-setting vendors against cost per SQL, including holding vendors to lead-quality terms
• Has managed and developed at least 2 people, and still does the work alongside them
• Manages a meaningful paid budget with CAC and payback discipline, and moves budget weekly based on data
• Analytical: GA4, HubSpot attribution, spreadsheets, and the ability to tell the difference between a volume problem and a quality problem
• Bias for speed: you escalation early, close loops, and don’t wait to be asked

Bonus

• Experience marketing to IT buyers (ITAM, ITSM, security, or IT operations software)
• Account-based marketing programs and tools
• Webinar and event programs tied to pipeline, not just registrations
• Working with offshore or distributed teams across time zones
• Daily use of AI tools (Claude or similar) for analysis, campaign builds, and reporting

What the Work Looks Like

• Own the pipeline plan. Set quarterly and weekly MQL, ICP MQL, and SQL targets by product and channel, and report against them every week in the weekly pipeline review.
• Run the channel mix. Decide where budget goes across Google, LinkedIn, YouTube, Reddit, pay-per-lead partners, content syndication, and new tests. Scale what works and cut what doesn’t within weeks, not quarters.
• Build and run campaigns yourself. Competitive campaigns, ABM, retargeting, and awareness programs, from brief to launch to optimization.
• Own lifecycle and email. Nurture, retargeting, re-engagement, and webinar promotion programs in HubSpot that move leads to SQL faster.
• Activate content and experts. Turn webinars, podcasts, customer stories, and expert content into paid, owned, and earned distribution, with a plan for every asset before it ships.
• Manage vendors and agencies. Hold PPC agencies and pay-per-lead partners to cost-per-SQL and lead-quality terms, keep lead feedback flowing to them, and make keep, grow, or cut calls.
• Lead the team. Set priorities and a weekly sprint for paid media, marketing operations, and the growth gen associate. Remove blockers with Legal, Finance, Design, Content, and Sales the same week they appear.
• Partner with Sales. Agree MQL and SQL definitions, lead routing, and follow-up standards with Sales, and close the loop on lead quality.