Manager, Global Title Marketing

Cella by Randstad Digital; Burbank (CA); On-site; USD 69,000 - 76,000; Full time

Job summary

Cella by Randstad Digital in Burbank is seeking a strategic marketing professional to drive global campaigns from strategy through execution. You will partner with cross-functional teams to bring IP to life, leverage data, manage campaign delivery, and identify opportunities to engage audiences.

The role requires 4-6 years in marketing/entertainment, strong communication skills, and a collaborative, fast-paced mindset.

Qualifications

• Bachelor's degree required.
• 4-6 years in marketing or entertainment.
• Strong organizational and prioritization skills.
• Excellent verbal and written communication skills.
• Team player with a positive attitude in a fast-paced environment.

Responsibilities

• Global Campaign Development & Strategy: assist in end-to-end global campaign planning and execution.
• Act as IP steward with deep knowledge and enthusiasm for the IP.
• Campaign Execution: manage plan execution for owned campaigns on time and accurately.
• Collaborate with Media team to refine paid consumer media campaigns.
• Ensure all creative assets are approved by stakeholders before delivery.
• Foster cross-functional relationships to meet campaign milestones.
• Communicate marketing strategy and activations in clear written form.
• Support reporting, agendas, and development of marketing documents.

Skills

Strategic marketing

Cross-functional collaboration

Data-driven decisions

Campaign execution

Education

Bachelor's degree

Job description

Location: Burbank, California

Job Type: Contract

Compensation Range: $50 - 55 per hour

We’re looking for a strategic and creative marketing professional to drive global campaigns from strategy through execution. You’ll partner with cross-functional teams to bring IP to life, leverage data and insights, manage campaign delivery, and identify innovative opportunities to engage audiences.

Core Responsibilities

• Global Campaign Development & Strategy: Help develop (with Director guidance) overall global marketing campaign strategy & go-to-market plans from end to end (development, execution, analysis, and maintenance of marketing campaigns) for select programs/titles.
• Act as a Subject-Matter Expert and an IP steward, demonstrating a deep knowledge, expertise, and enthusiasm for your IP.
• Campaign Execution: Manage plan execution for owned campaigns, ensuring campaigns are executed accurately and on time.
• Support collaboration with Media team to build and refine paid consumer media campaigns.
• Ensure all creative assets are approved by stakeholders before delivery, and troubleshoot along the way with production/creative.
• Cross Functional Collaboration & Relationship Building: Partner with key cross functional teams to execute against campaign milestones and support strategic plans.
• Foster strong relationships with stakeholders ensuring alignment and proactively following up on action items and outstanding questions.
• Strategic & Effective Communications: Align key stakeholders with clear and concise written communication, including any essential campaign emails/updates.
• Support team alignment by communicating marketing strategy, plans, activations, etc., including the creation and presentation of marketing documents/decks.
• Document & Reporting Maintenance: Develop and contribute to weekly agendas for assigned titles.
• Support creation and development of key documents.
• Data/Research & Analytics: Embrace a data-driven mindset and use research often to guide and support tactical decision-making.
• Track competitive activity and new marketing opportunities in the industry.
• Innovative Thinking & Activation Support: Demonstrate an ability to think outside-the-box.
• Contribute to the ideation and execution of "big ideas" when needed, helping with SOWs, deliverables, and cross-functional team communication and alignment.

Basic Qualifications

• Bachelor's degree required.
• 4-6 years working in marketing or entertainment.
• A team player mindset.
• Stellar organizational skills with an ability to prioritize and manage workload, working across multiple campaigns at any given time.
• Strong verbal and communication skills with a keen attention to detail.
• A positive attitude and the ability to thrive in a collaborative, yet fast-paced work environment.

Additional Qualifications:

• Experience in Streaming, driving Original Series marketing a plus.
• Passionate about all things pop culture and entertainment.
• Excellent sense of humor.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail].

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

We are passionate about connecting you with the right role at the right organization—andproviding you great benefits for the great work you do. With an attractive compensation packageincluding competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefitsprogram, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative,marketing, digital and proposal development teams. We help people build meaningful careers andpartner with companies to help them win. Our staffing solutions include freelance, contract,temporary, temp-to-hire and direct hire positions. Cella has earned the 2022 Best of Staffing®Client and Talent 10-Year Diamond Awards—an honor earned by only 1% of staffing firms in theU.S. Cella is an equal opportunity employer.