Manager, Franchisee Communications, PLK, US&C

rbi; Miami (FL); On-site; USD 75,000 - 105,000; Full time

Job summary

Restaurant Brands International Inc. is seeking a seasoned operations communications professional to translate business priorities to Popeyes franchisees and restaurants, shaping franchisee communications strategy and leading content creation, channel management, events, and crisis response.

The role reports to the Senior Manager, Franchisee Communications, and collaborates with RBI's broader Communications organization to drive engagement and measurable results in a fast-paced,

Qualifications

• Proven track record of managing complex operational communications under time pressure or during sensitive situations.
• Experience in the restaurant, retail, or hospitality industry preferred.
• Ability to translate business priorities to franchisees and restaurants, shaping communications strategy.

Responsibilities

• Lead franchisee and restaurant communications strategy and content creation across channels.
• Manage events, including franchise conventions and regional meetings; develop scripts and materials for senior leadership.
• Oversee crisis and issue communications, advisory on best channels and approaches, and participate in cross-functional response teams.

Skills

Writing and editing

Attention to detail

Fast-paced environment

Cross-functional collaboration

Job description

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Job Summary

We are looking for a seasoned operations communications professional who is passionate about solving communications problems and testing new ideas with excellent writing and editing chops, attention to detail, and the ability to work in a fast-paced environment.

This role is responsible for translating business priorities to Popeyes franchisees and their restaurants, and connecting the dots to make communications more impactful and effective. This individual will have the unique opportunity of shaping franchisee and restaurant communications strategy for one of the world's most beloved restaurant brands, while leading the day-to-day responsibilities, including content creation, channel management, event execution, issues/crisis response, and data/metrics analysis to drive content strategy.

The ideal candidate will have a proven track record of managing complex operational communications - including under time pressure and during sensitive or fast-moving situations - partnering with senior leadership across all areas of the business, and experience in the restaurant, retail, or hospitality industry. This role will report to and partner with the Senior Manager, Franchisee Communications, and members of the larger RBI Communications organization.

Core Responsibilities

Franchisee and Restaurant Communications

• Build strong relationships and work cross-functionally to keep a pulse on business priorities and advise senior leadership on the most effective way to deliver messages to the restaurant level
• Execute and refine an insights-driven franchisee and restaurant communications strategy for Popeyes - from primary research to creation/optimization of channels, to execution, to reporting back to leadership on what's working and what needs improvement
• Support content strategy, consistent messaging and connectivity to brand strategy for franchise communication channels (e.g., agenda/narrative for franchisee meetings, weekly newsletters, webcasts, videos); reponsible for pushing the envelope on new communication strategies to test
• Craft and edit content across channels tailored to target audience and manage the process end-to-end ( idea to approval to execution to analysis)
• Own and disseminate key franchisee and restaurant communications, including a weekly newsletter, franchisee-facing intranet/portal content, and ad hoc communications as business needs arise
• Work closely with subject matter experts across the business to develop and refine their content for franchisee audiences
• Lead reporting on content performance and advise the team on what's effective in driving engagement and execution in restaurants
• Ability to adjust communication plans and content strategy based on the needs of the business

Issues and Crisis Communications

• Draft and distribute franchisee and restaurant communications for food holds/recalls, issues, procedural alerts, and other urgent matters as required
• Advise on the best approach and channels for a given communication (e.g., proactive vs. reactive) based on severity and audience
• Serve as a key member of the cross-functional issues/crisis response team alongside senior leaders from across the business
• Be available to join crisis calls and meetings on short notice, including outside standard business hours as needed

Event Management

• Support and help lead planning and execution of the annual Franchise Convention and regional franchisee meetings, including:
• Content planning and preparation meetings with senior leadership presenters
• Development and execution of all event communications
• Drafting scripts, slides and supporting materials with senior leadership presenters
• Developing creative concepts, storylines and scripts for videos and other visual content, from initial idea through final production
• Coordinating with the events te