Enable job alerts via email!
Boost your interview chances
Create a job specific, tailored resume for higher success rate.
An established industry player is seeking a dynamic Manager of Franchise Marketing to spearhead initiatives across Latin America and the US. This pivotal role involves driving brand equity and ensuring consistent customer experiences through strategic marketing campaigns. The successful candidate will collaborate with cross-functional teams to enhance brand presence and achieve business growth objectives. With a focus on relationship management and creative marketing execution, this position offers the opportunity to make a significant impact in a fast-growing market. If you are passionate about marketing and eager to influence at all organizational levels, this role is perfect for you.
Management of Gap Inc’s largest and fastest-growing, high-profile partners, driving brand power, Marketing ROI and multi-channel business growth in these markets
Define annual and seasonal Marketing and Ecommerce strategy to fuel regional business growth objectives and support cross-functional strategic alignment e.g. AMP, Product, VM
Provide direction to Franchise partners to support market, channel and seasonal launches across the brands in LATAM
Support the Senior Marketing Manager to approve and monitor brand and marketing performance across all brands and channels, ensuring consistent omni-channel customer experiences in line with global direction across the territory
Plan and deliver seasonal marketing strategies and investments in line with the global brand’s, franchise partner’s, regional and business objectives
Partner closely and effectively with key internal stakeholders and Gap Inc cross-functional peers: Marketing, Brand, PR, VM, Digital, Creative, Account Management, L&D, Product, Planning, Logistics and Finance
Build effective partnerships with multiple external Franchise partner teams e.g., Marketing, VM, Product, Sales, influencing strategic decision-making and execution in line with the US brand vision
Adapt communication style to suit varying internal and external interaction levels e.g., GM, Brand Presidents, Vice Presidents, Senior Directors
Degree educated with 5+ years marketing background
Extensive marketing experience across multiple business models is essential – brand marketing, trade marketing, media, experiential, event marketing, PR, digital, social, CRM and ecommerce – with ability to make strategic investment and planning decisions to drive maximum ROI
Operation of multi-brands within multi-channel environments is ideal
Solid Latin America territory knowledge i.e. retail landscape, customer mindset and market sensitivities with proven evidence of tailoring Marketing campaigns to this territory
Experience of working within a franchise / international structure and strong business acumen is essential; the role demands solid understanding of how functional practices and procedures integrate with and impact matrix functions and overall business goals
Ability to effectively influence and motivate at all levels of the organization both internally and externally
Detail oriented with proven accuracy through self-motivation & use of initiative
A “can-do” attitude, willing and effective working as part of an extended cross-functional, remote team
Excellent project management, planning & organizational skills with an ability to manage several tasks at once
Fluent in Spanish language is essential