Manager, Fleet & Store Internal Communications

REI; Washington; On-site; USD 98,000 - 157,000; Full time

Benefits offered by this job

Employee discount

Health benefits

Retirement plan

Paid time off

Job summary

REI Co-op seeks a Manager, Internal Communications (Stores & Fleet) to lead how critical information reaches frontline employees and guide fleet communications strategy in a fast-paced retail environment.

You will partner with leaders to turn complex priorities into clear, actionable messages that align with enterprise goals, support informed decisions, and strengthen trust across store teams. This role includes managing a small team and delivering multi-channel communications.

Qualifications

• 8+ years of experience in internal or corporate communications or a related field.
• 2+ years of people management experience.
• Experience developing and delivering communication strategies for large, distributed audiences.
• Proven ability to turn complex topics into clear, actionable messaging.
• Experience advising senior leaders and supporting informed decision-making.
• Strong writing, editing, and storytelling skills with a focus on clarity and impact.
• Ability to manage multiple priorities in a fast-moving environment and work effectively across teams.

Responsibilities

• Lead the communication strategy and planning for fleet teams, aligning with enterprise priorities
• Develop clear, coordinated communication plans with effective timing, channels, and messaging
• Partner with leaders to shape messaging that supports business goals and employee understanding
• Translate complex updates into concise, actionable information for frontline employees
• Oversee development of audience-focused communications across channels (email, huddles, intranet, toolkits)
• Lead and develop a small team while building strong partnerships across HR, operations, and communications

Skills

Communication strategy

People management

Writing & storytelling

Cross-functional collaboration

Change communications

Job description

REI Co-op seeks a Manager, Internal Communications (Stores & Fleet) to lead how critical information reaches frontline employees and guide fleet communications strategy in a fast-paced retail environment.

You will partner with leaders to turn complex priorities into clear, actionable messages that align with enterprise goals, support informed decisions, and strengthen trust across store teams. This role includes managing a small team and delivering multi-channel communications.