Manager, Internal Communications (Stores & Fleet)

REI; Washington; On-site; USD 98,000 - 157,000; Full time

Benefits offered by this job

Employee discount

Health benefits

Retirement plan

Paid time off

Job summary

REI Co-op seeks a Manager, Internal Communications (Stores & Fleet) to lead how critical information reaches frontline employees and guide fleet communications strategy in a fast-paced retail environment.

You will partner with leaders to turn complex priorities into clear, actionable messages that align with enterprise goals, support informed decisions, and strengthen trust across store teams. This role includes managing a small team and delivering multi-channel communications.

Qualifications

• 8+ years of experience in internal or corporate communications or a related field.
• 2+ years of people management experience.
• Experience developing and delivering communication strategies for large, distributed audiences.
• Proven ability to turn complex topics into clear, actionable messaging.
• Experience advising senior leaders and supporting informed decision-making.
• Strong writing, editing, and storytelling skills with a focus on clarity and impact.
• Ability to manage multiple priorities in a fast-moving environment and work effectively across teams.

Responsibilities

• Lead the communication strategy and planning for fleet teams, aligning with enterprise priorities
• Develop clear, coordinated communication plans with effective timing, channels, and messaging
• Partner with leaders to shape messaging that supports business goals and employee understanding
• Translate complex updates into concise, actionable information for frontline employees
• Oversee development of audience-focused communications across channels (email, huddles, intranet, toolkits)
• Lead and develop a small team while building strong partnerships across HR, operations, and communications

Skills

Communication strategy

People management

Writing & storytelling

Cross-functional collaboration

Change communications

Job description

Overview

At REI Co-op, we work together to find better ways of working so everyone can enjoy the outdoors. When you join us, you're supported in doing your best work while living a full life. You also help shape a stronger future for people and the planet.

As Manager, Internal Communications (Stores & Fleet), you will lead how critical information reaches and supports frontline employees. You will guide communication strategy for fleet teams so employees understand what is happening, why it matters, and how it affects their work. You will partner closely with leadership to turn complex priorities into clear, actionable messages that build alignment, trust, and understanding in a fast-paced environment.

Responsibilities and Qualifications

Responsibilities

• Lead the communication strategy and planning for fleet teams, aligning with enterprise priorities
• Develop clear, coordinated communication plans with effective timing, channels, and messaging
• Partner with leaders to shape messaging that supports business goals and employee understanding
• Translate complex updates into concise, actionable information for frontline employees
• Oversee development of audience-focused communications across channels (email, huddles, intranet, toolkits)
• Lead and develop a small team while building strong partnerships across HR, operations, and communications

Required Qualifications

• 8+ years of experience in internal or corporate communications or a related field, with 2+ years of people management experience
• Demonstrated experience developing and delivering communication strategies for large, distributed audiences
• Proven ability to turn complex topics into clear, actionable messaging
• Experience advising senior leaders and supporting informed decision-making
• Strong writing, editing, and storytelling skills with a focus on clarity and impact
• Ability to manage multiple priorities in a fast-moving environment and work effectively across teams

Preferred Qualifications

• Experience supporting retail, frontline, or deskless employee groups
• Experience with change communications and large-scale organizational initiatives

Closing

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization (https://www.rei.com/newsroom/article/rei-antiracist-multicultural-fully-inclusive-commitment). We know that there's strength in our diversity - that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Pay Transparency

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off.

Pay Range

$98,300.00 - $157,400.00 per year