Manager, Field Marketing - Remote

CSL Plasma Inc.; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

CSL Plasma Inc. is seeking a Manager for Field Marketing to develop and execute strategic marketing initiatives aimed at increasing donor engagement and loyalty. This remote position involves collaboration with operations to create and optimize marketing strategies while ensuring compliance and effectiveness across multiple regions.

Benefits

Health care benefits including medical, dental, and vision

Company-provided life insurance

401(k) Savings Program

Paid Time Off (PTO)

Qualifications

• Proven track record in driving marketing results.
• Ability to oversee multi-site operations.
• Demonstrated experience in project resource management.

Responsibilities

• Lead development of marketing strategies for donor acquisition.
• Manage localized promotional campaigns across various channels.
• Analyze budgets and drive decision-making for marketing initiatives.

Skills

Strategic Planning

Marketing Coordination

Budget Management

Cross-Functional Collaboration

Metrics Analysis

Education

Minimum of 4 years of field marketing experience

Expertise in budgeting and financial management

Job description

Manager, Field Marketing - Remote page is loaded

Manager, Field Marketing - Remote

Presenta candidatura locations Americas, US, Remote, CSL Plasma time type Full time posted on Offerta pubblicata 3 giorni fa job requisition id R-254520

The Field Marketing Manager leads cross-functional collaborations to drive strategic marketing initiatives in priority markets. You will drive the development of corporate and local marketing strategies to acquire new donors and build donor loyalty, while also managing budgets, territories, and ensuring compliance. You will partner with operations leadership, and ensure that strategic marketing efforts deliver measurable outcomes and fuel business growth.

The Field Marketing Manager will strategize and implement localized marketing initiatives, promoting community engagement, and amplifying brand awareness and growth in assigned territories with operations leadership. You will ensure that brand and marketing plans are tailored to meet the needs of each market activated across all platforms to maximize impact.

JOB DETAILS:

• Reports To: Associate Director of US Marketing Field Operations
• Location: Remote (within the U.S.)
• Direct Reports: None
• Travel: Overnight travel required up to 30% of the time

RESPONSIBILITIES

Strategic Planning & Execution - Lead the development of region-specific marketing strategies, in close collaboration with operations leadership, to accelerate donor acquisition and boost plasma donations.

Marketing Coordination & Performance Optimization - Lead the creation, distribution, and lifecycle management of localized promotional campaigns across various channels, ensuring alignment with business objectives and industry best practices.

Metrics & Reporting - Lead strategic partnerships with operations and finance teams to analyze and optimize budgets, aligning financial planning with center productivity, donor retention, acceptance and conversion rates, cost structures, and promotional campaign performance, driving strategic decision-making and maximizing resource efficiency

Cross-Functional Coordination - Manage center activities in partnership with applicable departments across the organization (E.g. public relations, community relations, pricing and strategy and corporate communications).

Special Projects (15%) - Support various marketing projects and job-related duties as assigned, including but not limited to toolkit development, in-center marketing material audit and management, in-center radio and TV, patient engagement and merchant partnerships.

JOB SPECIFICATIONS

Education and Qualifications

• Minimum of 4 years of field marketing experience, with a proven track record of success in driving results.
• Experience managing multi-site locations is highly preferred, demonstrating the ability to oversee complex operations.
• Demonstrate experience in planning, organizing, securing, and managing project resources
• Experience providing guidance and support to managers
• Expertise in budgeting and financial management

#LI-Remote

Our Benefits

CSL offers the following benefits for this full-time position: Options for health care benefits, including choices of plans for medical, dental, and vision, prescription drug coverage; Company-provided basic life insurance and Short- and Long-Term Disability; the option to participate in CSL’s 401(k) Savings Program; Paid Time Off (PTO) for use in connection with vacations, illness, and other personal business; and paid observed holidays as designated by the Company. For more information on CSL Plasma benefits visit https://cslbenefits.com/cslp .

About CSLPlasma

CSL Plasma is one of the world's largest collectors of human plasma. Our work helps to ensure that people with rare and serious diseases are able to live normal, healthy lives. We are committed to our work because lives depend on us. Learn more about CSL Plasma .

We want CSL to reflect the world around us

At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future. Learn more Inclusion and Belonging | CSL .

Do work that matters at CSL Plasma!

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CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please click here .