Manager, Business Insights & Analytics

bay-fc-jobs; San Francisco (CA); Sur place; USD 108 000 - 132 000; Plein temps

Résumé du poste

Bay FC is seeking a strategic, analytically driven Manager of Business Insights & Analytics in San Francisco to partner with senior leadership and department heads. You will own the fan analytics narrative and translate complex data into clear, actionable recommendations that influence commercial strategy.

As a senior individual contributor and emerging leader, you will shape how the organization uses data to guide decisions, reporting to the Director, Business Insights & Analytics.

Qualifications

• 5 to 7 years in analytics or consumer insights.
• Translating data into revenue impact.
• SQL and Python or R programming experience.
• Experience with Tableau or similar visualization tools.
• Strong ability to influence senior stakeholders.
• Experience creating audience segmentation or personas.

Responsabilités

• Build and maintain an insights system translating signals into actionable choices.
• Analyze performance across channels to identify revenue drivers.
• Conduct market analyses to size growth opportunities and guide resource allocation.
• Own audience intelligence by defining segments and personas for marketing activation.
• Lead analytics projects from framing to executive-ready recommendations.

Connaissances

SQL

Python

R

Tableau

Formation

Bachelor's degree in a related field

Description du poste

Position Summary

Bay FC is seeking a strategic, analytically driven Manager of Business Insights & Analytics to serve as a key thought partner to senior leadership and functional department heads. This role will own the club's fan analytics narrative, translating complex data into clear, compelling business recommendations that directly influence commercial strategy.

As a senior individual contributor and emerging leader within the insights & analytics function, you will shape how the organization uses data to make decisions.

This role reports directly to the Director, Business Insights & Analytics.

Responsibilities

Consumer Analytics & Growth Insights

• Build and maintain a connected insights system that transforms business, market, and fan signals into clear, actionable choices
• Analyze commercial performance across channels and product lines to identify revenue patterns, demand drivers, and high-impact windows for marketing influence
• Conduct market and geographic analyses to size growth opportunities, assess penetration, and guide resource allocation across priority audiences and regions
• Own brand health measurement to evaluate awareness, sentiment, and market positioning, surfacing insights that inform brand strategy and creative direction
• Champion a test-and-learn culture by designing measurement frameworks and interpreting A/B tests

Fan Intelligence & Segmentation

• Own audience intelligence by maintaining unified fan profiles, defining consumer segments and personas, and identifying growth opportunities to guide personalized marketing and commercial strategies
• Analyze the fan lifecycle from first exposure through long-term fandom to surface retention drivers, friction points, and opportunities to increase lifetime value
• Segment and deliver audiences for campaign targeting, promotional offers, and cross-departmental outreach

Strategic Business Partnership

• Serve as the embedded analytics partner for senior stakeholders across Marketing, Ticketing, and Merchandise, proactively identifying opportunities and surfacing insights that influence organizational strategy
• Design and execute end-to-end analytical projects: problem framing, data collection and unification, modeling, insight synthesis, and stakeholder communication
• Translate ambiguous business questions into structured analyses and executive-ready recommendations
• Lead recurring business reviews, presenting data-backed narratives to department heads and C-suite with clarity and confidence

Qualifications

Required:

• 5 to 7 years of experience in analytics, business insights, or consumer insights roles
• Strong experience translating data into business impact, particularly in revenue-generating functions
• Proficiency in SQL and at least one programming language such as Python or R
• Experience with data visualization tools such as Tableau
• Strong communication skills with the ability to influence senior stakeholders
• Experience building audience segmentation, consumer profiles, or personas for marketing activation

Preferred:

• Background in sports, media, entertainment, or marketing analytics
• Bachelor's degree in a related field
• Familiarity with platforms such as Salesforce, KORE, Tixr, Iterable, Shopify, Google Analytics, or similar CRM, email, and digital marketing tools
• Hands-on experience with fan or customer data, including marketing mix modeling, attribution, or media measurement
• Exposure to brand health tracking, survey design, and market research methodologies
• Comfort leveraging AI tools to automate workflows, enhance analysis, and improve business processes across analytics and operational use cases

Compensation

The starting salary range for this role is $120,000. Hired applicant will be eligible to receive an annual discretionary bonus. Actual starting pay may vary based on a range of factors which can include experience, skills, and scope.

Bay FC is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, or any other characteristics protected by applicable federal, state or local laws.