Senior Analytics Manager - Fan & Growth Insights

Bay FC; San Francisco (CA); On-site; USD 108,000 - 132,000; Full time

Job summary

Bay FC, the Bay Area's premier NWSL club, seeks a strategic Manager of Business Insights & Analytics to partner with senior leaders and department heads. You will own the fan analytics narrative, translating complex data into clear business recommendations that shape commercial strategy.

As a senior contributor, you will guide how the organization uses data to drive decisions, reporting to the Director of Business Insights & Analytics.

Qualifications

• 5 to 7 years in analytics or insights roles.
• Experience translating data into business impact, especially revenue.
• Proficiency in SQL and at least one programming language (Python or R).
• Experience with data visualization tools (Tableau).
• Strong communication skills to influence senior stakeholders.

Responsibilities

• Build and maintain a connected insights system translating signals into actionable business choices.
• Analyze commercial performance to identify revenue drivers and marketing impact.
• Own audience segmentation and growth opportunities to guide personalized strategies.
• Partner with Marketing, Ticketing, and Merchandise to influence strategic decisions.
• Lead analytical projects from framing to executive-ready recommendations.

Skills

SQL

Python or R

Tableau

Communication

Stakeholder influence

Education

Bachelor's degree

Tools

Salesforce

Google Analytics

KORE

Tixr

Iterable

Job description

Bay FC, the Bay Area's premier NWSL club, seeks a strategic Manager of Business Insights & Analytics to partner with senior leaders and department heads. You will own the fan analytics narrative, translating complex data into clear business recommendations that shape commercial strategy.

As a senior contributor, you will guide how the organization uses data to drive decisions, reporting to the Director of Business Insights & Analytics.