Manager, Email Marketing Strategy

Nashville Public Radio; Chicago (IL); Hybrid; USD 125,000 - 140,000; Full time

Benefits offered by this job

Health/dental/vision insurance

Hybrid schedule

In-office 3 days a week

Job summary

The National Association of REALTORS® (NAR) seeks a Manager, Iterable to drive our email channel strategy on the Digital Marketing Operations team. You will lead a production-oriented team while shaping governance, automation programs, and cross-functional partnerships with Marketing, BI, and editors.

Based in Washington, D.C. or Chicago, you will own the email portfolio, optimize deliverability, and translate analytics into strategic improvements, ensuring scalable, high-quality email

Qualifications

• 5+ years in email marketing with leadership experience.
• Proven track record in modernizing email programs.
• Experience managing production staff and scalable workflows.
• Strong understanding of deliverability, CAN-SPAM, and accessibility.
• Knowledge of platform integrations and marketing automation tools.

Responsibilities

• Own email strategy end-to-end and optimize the portfolio.
• Set standards for content, structure, accessibility, and ad placement.
• Design and maintain automated marketing programs and journeys.
• Partner with BI to define KPIs and reporting.
• Lead a production team and ensure timely delivery.
• Troubleshoot deliverability issues and coordinate with stakeholders.

Skills

Email marketing leadership

Strategy development

HTML/CSS

Analytics interpretation

Stakeholder collaboration

Deliverability knowledge

Education

Bachelor's degree or equivalent

Tools

Marketing automation platforms

Email service providers

Job description

This position can be based in the Washington D.C or Chicago, IL office.

Position Summary

Reporting to the Director, Web and Email Channel Strategy on the Digital Marketing Operations team, the Manager, Iterable is responsible for evolving NAR's email channel into a high-performing, data-informed, and efficiently run communication platform. The role serves as NAR's email expert, working with Marketing & Communications as an advisor and partner, while leading the strategy, modernization, and operational excellence of NAR's email program.

The Manager of Iterable oversees a production team, ensuring consistent quality and throughput while focusing personally on strategy, governance, and cross-functional partnership. The role also partners with Business Intelligence on technology integrations and segmentation strategies.

Duties And Responsibilities

Email Strategy & Governance:

• Own NAR's email strategy end-to-end: evaluate programs for member value, streamline the portfolio, and redirect efforts that belong in other channels.
• Own, set and enforce standards for email content, structure, accessibility, and ad placement.
• Design, build, and maintain marketing automation programs and journeys to reduce manual effort and improve targeting.
• Stay current on email industry trends, deliverability standards, and best practices; conduct trend analysis across categories and audiences and evangelize insights across the organization.
• Test, analyze, and optimize campaigns through A/B testing and other techniques to increase open rates, click-throughs, and member engagement.

Cross-Functional Partnerships

• Own email list management operations (unsubscribes, suppression updates, list accuracy) and train stakeholders on list processes.
• Advise stakeholder teams on campaign approach and system capabilities from planning through execution.
• Partner with Business Intelligence to define KPIs, build marketing integrations, develop audience segmentation strategies, and establish performance reporting for email campaigns.

Team & Production Management

• Manage a team of full-time email production staff, ensuring quality and timely delivery across NAR's email portfolio.
• Establish and maintain workflows and processes that keep production running efficiently at scale.
• Create and maintain the master email calendar to coordinate priorities, timelines, and stakeholder inputs.
• Coach and develop team members on production quality, tools, and best practices.
• Step in to build or quality-check email directly when accuracy and timeliness require it, or as volume necessitates.
• Troubleshoot production, data, and deliverability issues, and coordinate across editors, stakeholders, and technical teams to resolve them.

Vendor & Platform Management

• Manage the relationship with the email service provider, including budgeting, invoicing, chargebacks, and customer support coordination.
• Oversee all platform updates, upgrades, and system issues; communicate changes to NAR user groups.
• Evaluate platform capabilities against program needs and recommend enhancements or changes.

Required

Qualifications

• 5+ years of experience in email marketing, with progressive responsibility in strategy and team leadership
• Demonstrated success building or modernizing an email program
• Experience managing production staff and establishing scalable workflows
• Strong understanding of email deliverability, CAN-SPAM compliance, and accessibility
• Working knowledge of platform integrations, and marketing automation tools
• Intermediate HTML/CSS skills
• Ability to interpret analytics and translate performance data into strategic recommendations
• Strong interpersonal and communication skills to influence decisions, guide stakeholders, and enforce standards
• Experience collaborating cross-functionally with analytics, data science, and marketing teams

Preferred

• Familiarity with audience segmentation methodologies and data-driven targeting
• Experience managing vendor relationships including budgeting and contract oversight
• Experience designing complex marketing automation journeys and workflows
• Bachelor's degree or equivalent experience in a related field

Compensation: $125,000-$140,000 depending on office location

NAR provides comprehensive benefits including health/dental/vision insurance.

NAR is on a hybrid schedule and in the office 3 days a week.

Organizational Overview

The National Association of REALTORS® (NAR) is a team of professionals dedicated to providing world-class service to approximately 1.5 million REALTORS® working in the United States and around the world. The real estate industry is fast-paced and fast-changing--each year, our members participate in the sale, lease, and management of real estate. As in every industry, our members’ value proposition is constantly being challenged by innovation.

It is our mission to empower REALTORS® as they preserve, protect and advance the right to real property for all. We cannot do that without the ideas, passion, and commitment from our talented employees. As our greatest assets, employees are offered their pick of competitive benefits/perks and flexible work options.