Manager, eCommerce Merchandising and Experience

Lowes Foods; Winston-Salem (NC); Vor Ort; USD 90.000 - 120.000; Vollzeit

Zusammenfassung

Lowes Foods is seeking a Manager, eCommerce Merchandising and Experience to set the vision for digital merchandising and the onsite shopping experience. You will lead a team to optimize search, navigation, and content, driving guest engagement and online orders across Lowes Foods platforms.

You will collaborate with CX, marketing, IT, and partners to improve product discovery, digital shelf, and promotions while leveraging analytics to inform roadmaps and enhancements.

Qualifikationen

• Bachelor's degree in eCommerce, digital marketing, merchandising or related field.
• 3–5 years of experience driving eCommerce conversion through search/navigation and digital merchandising.
• Experience managing relationships with technology partners and consultants.

Aufgaben

• Owns guest path to purchase and digital merchandising, focusing on content, site search, navigation, and promotions.
• Leads onsite search, navigation, taxonomy strategy, and leverages data to improve discovery and conversion.
• Oversees item authoring workflows, imagery, and naming to align digital shelf with in‑store offers.
• Manages promotions, coupons, and complex offers with marketing and merchandising teams.
• Serves as eCommerce SME for Category Management and data procedures.
• Aligns online assortment and merchandising priorities across first‑ and third‑party experiences.

Kenntnisse

Google Analytics

Data analysis

Cross-functional collaboration

Digital merchandising

Conversion optimization

Communication skills

Problem solving

Adaptability

Ausbildung

Bachelor's degree in eCommerce, digital marketing, merchandising

Tools

PIM/MDM systems

Ecommerce platforms

Jobbeschreibung

Overview

As the Manager, eCommerce Merchandising and Experience, you will be responsible for setting the vision, roadmap, and standards for digital merchandising and the onsite shopping experience that drive incremental guest engagement, basket size, conversion, and ultimately online orders across the portfolio of Alex Lee Retail omnichannel and marketplace experiences. You and your team will create intuitive, engaging, and differentiated shopping experiences that ensure guests find exactly what they need while driving discovery of new and compelling products that build guests' consideration sets and order size.

Working closely with our CX team, retail marketing and merchandising teams, enterprise IT engineers, and third-party providers, you will lead the onsite search, browse/navigation, and taxonomy strategy and identify digital roadmap requirements focused on improving product discovery, digital shelf, and related functionality to keep Lowes Foods' online path to purchase experience ahead of the market.

Leveraging a combination of analytics and industry best practices, you will analyze and audit our content and onsite merchandising practices and work on a daily basis with category managers and resources within our CPG partner community to drive improvement and innovation.

You'll have a unique opportunity to play a key role as our banners - Lowes Foods, KJs Market, and IGA stores - disrupt the grocery industry, developing new solutions that help us bring unique and differentiated product assortments to life online, such as AI and Agentic product inspiration and discovery, configurable and customizable products, "build your own" style products, product decision tools, and more.

Responsibilities

• Owns the guest path to purchase and digital merchandising experience with a focus on digital shelf/product content and imagery, site search/navigation strategy and execution, digital promotions and offer management, interactive circulars, and commerce-specific content (interactive recipes, meal planning content, etc.).
• Leads onsite search, navigation, and taxonomy strategy and execution, leveraging analytical data to continually improve the shopping experience (catalog/collections, boost & bury, search terms, keyword redirects, category structure, etc.), simplify product discovery, and drive engagement and conversion.
• Manages the resources responsible for, and the standards that guide, new item authoring workflows, including product content accuracy, imagery, and naming conventions, to assure the digital shelf and promotional merchandising are aligned with in-store offerings, continuing to seek improvements to simplify/automate the process.
• Oversees team execution and quality assurance of digital coupons, targeted promotions and complex promotional offers, ensuring accurate setup, validation, and timely delivery in partnership with marketing and merchandising.
• Serves as eCommerce SME for retail Category Management regarding best practices and data procedures for online merchandising; leads ongoing category, taxonomy, and department structure optimization in partnership with merchandising and technology teams.
• Drives alignment of online product assortment, digital shelf standards, merchandising priorities and key enterprise storylines across first-party (owned) and third-party (Instacart, etc.) experiences, coordinating with channel owners to ensure consistent product discovery and merchandising execution.
• The Manager and their team will monitor online traffic, engagement, conversion and merchandising performance and make recommendations to influence future initiatives. Aligns online analysis with cross-functional teams to showcase a total performance summary.
• Provides a key voice into the CX roadmap, collaborating with business and technology teams to identify specific requirements (the why & the how) for bringing enhancements to our online product and search capabilities; informs and influences the overall platform roadmap.
• Manages resources who are accountable for internal PIM/MDM systems and 3rd party partners that support online product information (photography repositories, product information systems, inventory systems) and drives the discussion around enhancements to our internal processes, keeping in mind enterprise needs of product data.
• Continually researches and enhances best practices in our online product experience; performs competitive reviews to formulate recommendations.
• Guides internal teams and CPG partners in audits and best practice reviews.
• Assists with User Acceptance and Quality Assurance testing efforts around the product experience or core site features.
• Provides second-tier technical support for website questions and issues.
• Documents and communicates online category and product standards.
• Leads, coaches, and develops direct reports, establishing clear priorities, accountability, and continuity of critical digital merchandising and promotional processes.
• Supports other projects, promotional offers and efforts as directed by their supervisor.

Qualifications

• Bachelor's degree in eCommerce, digital marketing, merchandising, or related field.
• 3 - 5 years of experience driving eCommerce conversion through search & navigation, digital merchandising, category management, or product management.
• Experience managing relationships with technology partners and consultants.
• Familiar with common ecommerce platforms and systems and managing business resources who use such platforms.
• Proficient in Google Analytics or other analytics tool sets. Able to understand, process and analyze large data sets.
• Willingness to "invent" and derive new ways to do business in uncharted territory.
• Ability to educate, motivate and steer resources toward a collective goal.
• Proven experience with documenting and communicating complex process and workflows.
• Self-motivated and adaptable to change in a fast paced environment.
• Excellent organizational, communication and problem-solving skills.
• Strong problem-solving skills and efficient work ethic.