Manager, Customer – Digital Analytics

Jobtailor; Atlanta (GA); On-site; USD 120,000 - 165,000; Full time

Job summary

Jobtailor is seeking a data-driven Senior Data & Analytics leader to steer customer analytics initiatives for Edible Brands from Atlanta, GA. You will own segmentation, LTV frameworks, and cohort analyses while guiding attribution strategies and proactive analyses across marketing channels.

Collaborate with Finance and eCommerce teams to build executive dashboards and translate complex data into actionable insights for non-technical stakeholders.

Qualifications

• 5+ years of experience in customer analytics, digital analytics, or marketing analytics.
• Proven ability to build customer segmentation models, LTV frameworks, and cohort analyses.
• Hands-on experience with Adobe Analytics and GA4.
• Experience with multi-touch attribution models and channel-level performance measurement.
• Familiarity with CDP outputs as analytics source.
• Ability to translate complex data into actionable insights for non-technical audiences.
• Experience in eCommerce, retail, or consumer brands preferred.
• Technical Skills SQL required; Python or R for analysis preferred.

Responsibilities

• Develop and maintain customer segmentation models, lifetime value (LTV) frameworks, and cohort analyses
• Serve as the strategic Data & Analytics lead for Edible Brands
• Identify business opportunities through data and analytics
• Own marketing attribution analysis
• Build and maintain executive-ready dashboards and reporting
• Conduct ad-hoc and proactive analyses
• Own tracking and tagging for marketing analytics across Adobe Analytics and GA4
• Collaborate with Finance and eCommerce teams

Skills

Customer Analytics

Digital Analytics

Marketing Analytics

Cohort Analyses

Multi-Touch Attribution Models

Channel-Level Performance Measurement

Data Translation

Python

R

Tools

Adobe Analytics

GA4

Customer Data Platform

Executive-Ready Dashboards

Job description

• Develop and maintain customer segmentation models, lifetime value (LTV) frameworks, and cohort analyses
• Serve as the strategic Data & Analytics lead for Edible Brands
• Identify business opportunities through data and analytics
• Own marketing attribution analysis
• Build and maintain executive-ready dashboards and reporting
• Conduct ad-hoc and proactive analyses
• Own tracking and tagging for marketing analytics across Adobe Analytics and GA4
• Collaborate with Finance and eCommerce teams

Requirements

• 5+ years of experience in customer analytics, digital analytics, or marketing analytics
• Proven ability to build customer segmentation models, LTV frameworks, and cohort analyses
• Hands-on experience with Adobe Analytics and Google Analytics 4 (GA4)
• Experience with multi-touch attribution models and channel-level performance measurement
• Familiarity with Customer Data Platform (CDP) data outputs as an analytics source
• Ability to translate complex data into actionable insights for non-technical audiences
• Experience in eCommerce, retail, or consumer brands preferred.
• Technical Skills SQL required; Python or R for analysis preferred.

Core Competencies

Demonstrates expertise in customer analytics, including the development of customer segmentation models and lifetime value frameworks. Proficient in utilizing Adobe Analytics and Google Analytics 4 to derive actionable insights and support marketing strategies.

Highest-signal resume keywords

• Customer Segmentation Models
• Lifetime Value Frameworks
• Adobe Analytics
• Google Analytics 4
• SQL

ATS Optimization Keywords

Hard Skills

• Customer Analytics
• Digital Analytics
• Marketing Analytics
• Cohort Analyses
• Multi-Touch Attribution Models
• Channel-Level Performance Measurement
• Data Translation
• Python
• R

Soft Skills

• Collaboration
• Communication

Industry Keywords

• ECommerce
• Retail
• Consumer Brands

Tools & Technologies

• Customer Data Platform
• Executive-Ready Dashboards