Manager, Direct Marketing Tech & Data Strategy

CARE

Atlanta (GA)

Hybrid

USD 81,000 - 113,000

Full time

10 days ago

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Job summary

CARE, a global humanitarian organization, seeks a Manager of Direct Marketing Technology and Data Strategy to lead the Mass Market/Mid Level fundraising technology and data strategy. You will partner with fundraising, CRM, and analytics teams to optimize data flows across NPSP, Snowflake, Luminate, and Marketing Cloud, supporting multiple donor segments and campaigns.

The role requires deep knowledge of fundraising data, platform integration, and business-rule translation, with experience

Qualifications

Minimum 8–10 years’ experience working with data strategies and business processes for complex direct marketing programs in a nonprofit environment.
Experience translating fundraising team needs to technical teams.
Troubleshooting data, process or platform issues affecting direct marketing programs.

Responsibilities

Understand and manage data rules and processes for Mass and Mid donor segments in NPSP and Snowflake.
Translate marketing business logic for CRM technical discussions.
Own reporting and analytics for Mass/Mid fundraising with CRM and analytics partners.
Serve as SME for data rules across SFMC, LO, and Tatango platforms.
Identify data rule changes and potential data management impacts on campaigns.