Manager, Digital & Social Investment

Omnicom Media; New York (NY); On-site; USD 50,000 - 95,000; Full time

Benefits offered by this job

In-office work 3 days/week

Job summary

Omnicom Media in New York is seeking a data-driven Media Planner to develop digital media plans aligned with campaign objectives in national and local markets, and to make activation and campaign set up recommendations based on performance and client needs.

You will evaluate media vendor proposals, allocate budgets, negotiate pricing, and monitor delivery while collaborating with sales, vendors and interagency teams to stay ahead of industry trends and deliver effective campaigns.

Qualifications

• 3-5 years of experience in a digital media role.
• Must have digital ad operations expertise inclusive of campaign set up, appending UTMs, campaign QA, taxonomy, tracking and mapping.
• Knowledge of the digital marketing landscape inclusive of social, site direct and programmatic.
• Analytical thinking and the ability to work with numbers.
• Ability to write clearly and concisely and present orally in an articulate and confident manner.
• Exceptional organization skills and attention to detail while juggling multiple tasks.
• Ability to work as part of a team.

Responsibilities

• Develop data-driven digital media plans directly linked to achieving specific campaign objectives in national and local markets
• Confidently make activation and campaign set up recommendations based on historical performance, industry best practices, and individual client needs
• Evaluate media vendor proposals, allocate budgets across vendors, and negotiate pricing
• Meet with sales representatives and vendors to keep abreast of industry trends, new media solutions, and marketplace conditions
• Communicate pertinent market information to interagency teams as necessary
• Oversee activation of all digital and social campaigns within client media specifications by the assigned deadlines to ensure campaign launch dates are met
• Maintain accurate records of buys, budgets, revisions, credits, etc.
• Monitor campaign delivery to meet budget requirements, impression delivery, achievement of client-specific KPIs
• Recommend performance-led optimizations to improve campaign efficiency, engagement and conversions
• Collaborate with Analytics to provide tracking reports and post-buy delivery analyses
• Manage and monitor clearance of discrepancies and accounting functions on a timely basis

Skills

Digital media

Digital ad operations

Digital marketing landscape

Analytical thinking

Written & verbal communication

Organizational skills

Teamwork

Job description

• Develop data-driven digital media plans directly linked to achieving specific campaign objectives in national and local markets
• Confidently make activation and campaign set up recommendations based on historical performance, industry best practices, and individual client needs
• Evaluate media vendor proposals, allocate budgets across vendors, and negotiate pricing
• Meet with sales representatives and vendors to keep abreast of industry trends, new media solutions, and marketplace conditions
• Communicate pertinent market information to interagency teams as necessary

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

Strategy and Plan Development

• Develop data-driven digital media plans directly linked to achieving specific campaign objectives in national and local markets
• Confidently make activation and campaign set up recommendations based on historical performance, industry best practices, and individual client needs
• Evaluate media vendor proposals, allocate budgets across vendors, and negotiate pricing
• Meet with sales representatives and vendors to keep abreast of industry trends, new media solutions, and marketplace conditions
• Communicate pertinent market information to interagency teams as necessary

Negotiation & Stewardship

• Oversee activation of all digital and social campaigns within client media specifications by the assigned deadlines to ensure campaign launch dates are met
• Maintain accurate records of buys, budgets, revisions, credits, etc.
• Monitor campaign delivery to meet budget requirements, impression delivery, achievement of client-specific KPIs
• Recommend performance-led optimizations to improve campaign efficiency, engagement and conversions
• Collaborate with Analytics to provide tracking reports and post-buy delivery analyses
• Manage and monitor clearance of discrepancies and accounting functions on a timely basis

Qualifications

• 3-5 years of experience in a digital media role
• Must have digital ad operations expertise inclusive of campaign set up, appending UTMs, campaign QA, taxonomy, tracking and mapping
• Knowledge of the digital marketing landscape inclusive of social, site direct and programmatic
• Analytical thinking and the ability to work with numbers
• Ability to write clearly and concisely and present orally in an articulate and confident manner
• Exceptional organization skills and attention to detail while juggling multiple tasks
• Ability to work as part of a team

$50,000-95,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

$50,000-95,000