Manager, Digital Engagement

Adelphi Group; Summit (NJ); On-site; USD 95,000 - 115,000; Full time

Job summary

Propeller, a leading healthcare marketing agency headquartered in Summit, NJ, seeks a Manager, Digital Engagement to plan, execute, and monitor digital experiences across channels. The role covers campaign setup, QA, reporting, and day-to-day coordination to ensure work is accurate, on time, and aligned with client and team expectations.

You will work with Strategy, Creative and Account teams, use AI-enabled tools to improve activation and efficiency, and contribute to ongoing process

Qualifications

• 2-4 years of experience in digital engagement, digital strategy, or digital operations within an agency or regulated industry environment.
• Strong attention to detail and comfort working with complex specs and channel requirements.
• Curiosity about digital channels, emerging platforms, and AI-enabled tools — and a desire to experiment thoughtfully.
• Ability to follow structured processes while raising questions and risks when something looks off.
• Clear, proactive communication with teammates and a collaborative, solution-oriented mindset.

Responsibilities

• Implement brand strategies and digital best practices across email, display, web, and social.
• Collaborate with Strategy, Creative and Account teams to oversee innovative digital executions.
• Use AI tools to improve activation accuracy and efficiency.
• Collaborate with Experience Strategy team to analyze performance and provide optimization recommendations.
• Build and foster relationships with third-party publishers, media teams, and clients including packaging and handoffs of content.
• Lead and/or participate in client communications inclusive of tactical/vendor status calls, presentations, and digital media planning.
• Assist in submission preparation, working closely with account and project management team members.
• Improve and document processes leveraging AI-tools to improve efficiency, quality, and scale.

Job description

Agency:

Propeller

Job Function:

Projects and Performance Improvement

Job Subfunction:

Project and Program Management

Job Description:

About Propeller

Founded in 2006, Propeller is a digital forward, omnichannel healthcare marketing agency transforming HCP engagement. With a HQ in Summit, NJ, our team of 120+ marketing specialists truly understand the ever-changing industry, complex content, and how to mobilize data to drive meaningful results. Our continued success is achieved through our omnichannel fluency and curated digital suite of capabilities, including Account Services, Creative, Digital and Brand Strategy, Digital Production and Project Management, 3D Animation, Digital Development, and Video.

Our Culture

We offer a unique, personalized culture in which each team member is encouraged and expected to bring their ideas, solutions, and leadership to the table. By empowering individuals, we remain nimble, engaged, and able to break away from conventional thinking and speak intelligently about serious topics. We value our team’s intangibles–the experiences and traits that make them unique.

Come Live Your Best Life With Us

We pride ourselves on our inclusive, employee-centric mentality. There’s life at work and life outside of it. We want everyone to be healthy, feel supported, and have the financial resources they need. Our team enjoys competitive compensation and consistent performance recognition, generous paid time off, comprehensive wellness programs, and more! These are just some of the reasons we are Great Place to Work certified.

About Propeller:

Propeller is a full-service healthcare marketing agency with a focus on digital transformation. Propeller partners with pharma and medtech clients to reimagine commercial growth through tailored, modern solutions leveraging its end-to-end capabilities across experience strategy, emerging tech, AI, as well as legacy creative, client services, and everything in between. With a team of 130 digital-native specialists—and the power of the Omnicom Health ecosystem behind us—we blend scale and resources with a culture defined by grit, passion, and authenticity. Headquartered in Summit, NJ, with talent placed globally, we have been named as MM+M’s Best Places to Work in 2025, as well as awarded by DigiDay for excellence in onboarding and best workplaces for working parents.

If you want to help drive the future of healthcare marketing, bring fresh and progressive thinking, and thrive operating with agility, we want to meet you!

Position Overview:

The Manager, Digital Engagement helps plan, execute, and monitor digital experiences across channels. This role supports campaign setup, QA, reporting, and day-to-day coordination, ensuring work is accurate, on time, and aligned with client and team expectations. Managers of Digital Engagement are detail-oriented, eager to learn, and comfortable using modern tools and AI-enabled platforms to enhance quality, efficiency, and insight.

Strategic Tactical Execution

• Work to implement our clients’ brand strategies and digital best practices in each tactic (email, display, web, social), throughout the asset creation process including content, design, and development
• Collaborate with Strategy, Creative and Account to oversee creation of innovative and strategic digital executions
• Use AI-tools such as Bannerify, Perplexity, and Claude Code to improve activation accuracy and efficiency
• Collaborate with Experience Strategy team to gather and analyze performance and provide optimization recommendations

Digital Expertise

• Provide consultative decisions regarding digital deliverables to ensure all specs are accurate and feasibility of projects (including but not limited to websites, social media, video, display banner, emails, experiential)
• Assist with QA/ UAT processes and development of functional requirements for digital projects

Client + Vendor Relationship Management

• Build and foster relationships with third-party publishers, media teams, and clients including applicable packaging and handoffs of content
• Lead and/or participate in client communications inclusive of tactical/vendor status calls, presentations, and digital media planning

Project Process + Oversight

• Assist in submission preparation, working closely with account and project management team members
• Improve and document processes leveraging AI-tools to improve efficiency, quality, and scale

To be successful in this role, you will need

• 2-4 years of experience in digital engagement, digital strategy, or digital operations within an agency or regulated industry environment
• Strong attention to detail and comfort working with complex specs and channel requirements
• Curiosity about digital channels, emerging platforms, and AI-enabled tools — and a desire to experiment thoughtfully
• Ability to follow structured processes while raising questions and risks when something looks off
• Clear, proactive communication with teammates and a collaborative, solution-oriented mindset

$95,000 to 115,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

https://www.omc.com/privacy-notice

For US Job Seekers:

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