Manager, Digital Content Strategy

Association for Diagnostics & Laboratory Medicine; Washington (District of Columbia); Hybrid; USD 72,000 - 85,000; Full time

Job summary

An innovative organization is seeking a Manager of Digital Content Strategy to enhance its online presence. This role focuses on creating and optimizing digital content that resonates with diverse audiences, driving engagement through effective storytelling and strategic use of analytics. The ideal candidate will possess strong writing skills and experience with content management systems, particularly Sitecore. This position offers a hybrid work environment, allowing flexibility while fostering collaboration across departments. Join a team dedicated to excellence and making a significant impact in the field of diagnostics and laboratory medicine.

Benefits

Medical Insurance

Vision Insurance

401(k)

Paid Maternity Leave

Tuition Assistance

Disability Insurance

Paid Paternity Leave

Qualifications

• 5+ years in content strategy, communications, or web content management.
• Proven skills in SEO and analytics to enhance web performance.

Responsibilities

• Develop and implement a digital content strategy aligned with brand voice.
• Audit and improve website content for clarity and SEO performance.

Skills

Content Strategy

SEO

Writing and Editing

Web Content Management

Cross-Department Collaboration

HTML/CSS

Education

Bachelor's Degree in Communications or Marketing

Tools

Sitecore

Google Analytics

Job description

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Association for Diagnostics & Laboratory Medicine provided pay range

This range is provided by Association for Diagnostics & Laboratory Medicine. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$72,100.00/yr - $85,000.00/yr

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Experienced Human Resources Professional

Reporting to the Sr. Director, Strategic Communications, the Manager, Digital Content Strategy plays a key role in the planning, creation, and optimization of ADLM digital content to support the organization’s goals—ranging from brand storytelling to driving engagement and awareness of scientific content.

At the core of this role, the individual combines strong writing and editing skills with confident use of the organization’s content management system’s built-in tools—like personalization, analytics, and workflows—to create a user-friendly, engaging web experience that attracts and benefits multiple audiences.

The role also works closely with the Strategic Communications Team on social media and other digital strategy initiatives toward developing a cohesive, results-driven digital content plan that elevates the ADLM brand and directly enables the organization to deliver on its mission.

Responsibilities Include:

• Implement and refine a digital content strategy aligned with brand voice, user needs, and business goals, under the supervision of the Senior Director.
• Maintain editorial standards, governance policies, and a content calendar for the website.
• Audit and improve existing website content for clarity, accuracy, consistency, editorial/style standards, and SEO performance.
• Be accountable for content curation across the association’s web properties through strong relationships across departments.
• Lead project management and regular digital content creation on an integrated, interdepartmental content strategy team.

Sitecore Content Management

• Use Sitecore to build, edit, and manage web pages, components, and dynamic content based on industry best practices.
• Collaborate with IT to develop new templates and streamline content workflows.
• Implement personalization rules and A/B tests to drive engagement and relevance.

SEO & Performance Optimization

• Conduct keyword research and apply on-page SEO best practices (metadata, headings, alt text).
• Partner with IT on technical SEO (e.g., XML sitemaps, redirects, structured data).
• Analyze performance via Sitecore and Google Analytics to inform content updates and strategy.
• Ensure the website advances engagement for members and author audiences in consultation with departments across the organization.

Cross-Functional Collaboration & Training

• Coordinate with IT to troubleshoot issues and enhance Sitecore’s publishing workflows.
• Support content authors and stakeholders with training on web content best practices and CMS tools.
• Develops and implements scalable governance processes that empower teams to create and maintain high-quality content.

Qualifications:

• 5 years of experience in content strategy, communications, marketing, or web content management.
• Experience with using enterprise content management systems to create, deliver, and analyze content.
• Excellent writing and editing skills, with a proven talent for creating captivating content tailored for online readers.
• Proven track record of using analytics and SEO to drive web performance.
• Ability to edit and adapt existing copy for web best practices (UX, SEO, accessibility) while maintaining brand voice and organizational style guidelines.
• Skilled in cross-department collaboration that furthers web engagement, usability, and excellence in content.
• Working knowledge of HTML/CSS.

ADLM is dedicated to building a team of professionals that is as diverse as our members. ADLM is proud to be an Equal Opportunity Employer.

ADLM cares about its employees, and offers a benefit package designed to attract, reward, and retain talented individuals who are committed to excellence in everything they do. To learn more about our benefits, go to: https://www.myADLM.org/career-center/careers-at-ADLM

ADLM currently is working a hybrid office schedule with staff coming into the office one day a week with the ability to work remotely from home up to four days a week.

ADLM Hiring range: $72,100 to $85,000

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Strategy/Planning, and Other

• Industries

  Non-profit Organizations, Marketing Services, and Public Relations and Communications Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Tuition assistance

Disability insurance

Paid paternity leave

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