Digital Content and Engagement Specialist
Digital Content and Engagement Specialist
Part-Time Digital Content & Engagement Specialist
Company: K&B Communications
Location: Remote (Las Vegas-based preferred)
Job Type: Part-Time
Experience Required: 2+ years + College education
Start Date: Immediate
Who We Are
K&B Communications is a trusted, family-owned, licensed, bonded, and insured low-voltage contractor that has proudly served the Las Vegas community for nearly 20 years. Our business is built on a foundation of integrity, service excellence, and long-standing customer relationships.
Learn more about us:
Position Overview
We are seeking a
creative and results-driven Digital Content & Engagement Specialist to join our marketing team. In this remote, part-time position, you'll play a key role in amplifying our digital presence through strategic content development and community engagement across social media and email marketing channels.
Key Responsibilities
Social Media Management
- Develop and post original, on-brand content across TikTok, Instagram, LinkedIn, Facebook, and YouTube
- Adapt messaging for each platform’s tone, audience, and algorithm to boost engagement and visibility
- Monitor trends and update content strategies to reflect best practices
- Track key performance metrics (reach, engagement, click-through rates) to inform content decisions
- Collaborate with internal teams to align messaging with marketing campaigns and business objectives
- Perform community management, including responding to comments/messages and engaging with followers
Email Marketing
- Design, write, and send engaging newsletters and automated email campaigns
- Segment email lists for targeted messaging, including:
- Re-engagement campaigns
- Educational mini-series
- Customer feedback & surveys
- Holiday & seasonal promotions
- VIP/subscriber-only content
- Track campaign performance and suggest data-driven improvements
Ideal Candidate
- 2+ years of proven experience in social media management and email marketing
- A college degree in marketing, communications, or a related field is preferred
- Strong copywriting skills and attention to detail
- Familiarity with tools like Canva, Meta Business Suite, Mailchimp/ActiveCampaign, and basic analytics platforms
- Proactive, organized, and self-motivated with excellent communication skills
- A team player who thrives in a remote work environment with flexible hours
Why Join K&B Communications?
- Work with a passionate, mission-driven team
- Contribute to a growing brand with deep roots in the Las Vegas business community
- Enjoy flexible scheduling and remote autonomy
- Make a visible impact on the digital growth of a reputable local business
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