Product Marketing & Content Manager

nimble solutions; Chesterfield (MO); Remote; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Product Marketing & Content Manager, where you'll drive product awareness and demand generation in a high-growth environment. This role offers the chance to collaborate with various departments, establish marketing strategies, and create compelling content that resonates with customers. You'll have the opportunity to shape communication strategies and contribute to the success of a market-leading brand in the revenue cycle management sector. If you're passionate about marketing and eager to make a significant impact, this role is for you!

Qualifications

• 3-5 years of marketing experience, with 2+ years in product marketing.
• Experience in product marketing strategy and execution.

Responsibilities

• Lead product marketing and content development aligned with brand messaging.
• Measure and report the effectiveness of product marketing programs.

Skills

Product Marketing

Content Development

SEO Optimization

Salesforce

HubSpot

Google Analytics

Communication Skills

ROI Tracking

Education

Bachelor's Degree in Marketing

Product Marketing Certifications

Tools

Salesforce

HubSpot

Google Analytics

Excel

PowerPoint

Adobe

Job description

All Jobs > Product Marketing & Content Manager

Full-time

Description

Why work at nimble?

This is a great opportunity to join a well-established and market-leading brand serving a high-growth end market while gaining valuable experience working closely with Executive leadership. As an organization, we are in high-growth mode through acquisition with a laser focus on positive culture building!

Who we are!

nimble solutions is a leading provider of revenue cycle management solutions for ambulatory surgery centers (ASCs), surgical clinics, surgical hospitals, and anesthesia groups. Our tech-enabled solutions allow surgical organizations to streamline their revenue cycle processes, reduce administrative burden, and improve financial outcomes. Join more than 1,100 surgical organizations that trust nimble solutions and its advisors to bring deep insights and actionable intelligence to maximize their revenue cycle.

We are currently seeking a Product Marketing & Content Manager to develop a public-facing communication strategy for our products and services. nimble provides revenue cycle outsourcing services to ambulatory surgery centers (“ASCs”), surgical practices, surgical hospitals, and anesthesia groups. This is a great opportunity to join a market-leading brand serving a high-growth end market while gaining valuable experience working at the intersection of product, marketing, and sales.

As a B2B Product Marketing & Content Manager, you will be responsible for driving product awareness, demand generation, voice of the customer, competitive intelligence, and the public-facing communication strategy about our portfolio of products and services. The ideal candidate has significant expertise in building product awareness, identifying best opportunities for lead generation, while driving measurable results through product marketing and demand generation activities. Collaboration is crucial to success in this role as you will serve as a connector between multiple departments. You should have a successful track record of establishing and executing marketing plans and developing content in a dynamic environment.

Responsibilities

• Lead product marketing, content development, and align all product marketing messaging with nimble’s brand
• Conduct customer discovery to develop ideal customer profiles (ICPs) and personas. Research and document the buyer’s process, where they get information (“watering holes”), and the who, what, when, and why behind the decisions they make
• Define buyer personas to develop messaging and positioning for our product and service portfolio, including identifying differentiators
• Collaborate with product, sales, and customer service teams to create, build, and manage product marketing plans, including data-informed methods for customer acquisition and retention, and cross-/up-sell strategies
• Measure and report the effectiveness of product marketing programs. Track content performance metrics and provide insights for continuous improvement
• Create high-quality written content for various channels, including website, blog, social media, email campaigns, whitepapers, case studies, and other outlets
• Edit and proofread all marketing materials for accuracy, clarity, and brand consistency
• Optimize content for SEO using keyword research and best practices
• Maintain content calendar and ensure timely delivery of all content assets
• Develop sales enablement tools such as pitch decks, demo scripts, sell sheets, talking points, and trade show collateral
• Align sales tools and the ideal sales process to the typical buying journey and committee
• Maintain competitive positioning insights, conduct competitive reviews, and create battle cards for the sales team and internal operations
• Research industry trends and competitor content to identify opportunities and maintain a competitive edge. Facilitate channel training, including competitive threats
• Provide feedback on product features that meet the needs of the target market. Develop marketing materials that support the product roadmap
• Work with marketing leadership to establish goals and metrics
• Provide weekly, monthly, quarterly, and annual analytics reviews and reporting

Who You Are:

• Minimum 3-5 years of marketing experience
• 2+ years in a product marketing role
• Experience owning product marketing and GTM strategy, planning, and execution
• Outstanding written and verbal communication skills
• Excellent ROI tracking and reporting skills
• Strong skills in Salesforce, HubSpot; Google Analytics, ZoomInfo, LinkedIn; Excel, PowerPoint, and Adobe preferred
• Bachelor’s degree in marketing or related field, or related work experience
• Product marketing certifications (such as those from the Pragmatic Institute) preferred

· Drives Results. Consistently achieves results, even under difficult circumstances. Fosters a sense of urgency in the team for reaching goals and meeting deadlines. Readily takes action in the face of challenges; Identifies and seizes new opportunities; Leads others to persist despite setbacks; Establishes clear responsibilities and processes for monitoring work and measuring results.

· Communicates Effectively. Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences. Provides timely and helpful information to others across the organization; Encourages the open expression of diverse ideas and opinions; Picks up on situational cues and adapts personal, interpersonal and leadership behavior to fit.

· Champions the Product. In this role, you are the glue that binds product strategy to tactics that drive success in sales, customer service and marketing. As product evangelist, you will play an integral role in organizing product launches. You back up strategic insights with market evidence and use that knowledge to develop positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

· Makes Quality Decisions. Makes sound decisions, even in the absence of complete information; Considers all relevant factors and uses appropriate decision-making criteria and principles; shows courage in speaking up in driving appropriate decisions for the organization based on sound risk/reward analysis.

· Builds Effective Teams. Places high priority on developing others through coaching, feedback, exposure, and stretch assignments. Establishes common objectives and a shared mindset to create a feeling of belonging and strong team morale; Fosters open dialogue and collaboration among the team, continually seeking to build trust across the organization. Stands at the crux of product, marketing, sales, and customer success to develop and execute strategies that position, launch, and promote products, ensuring they meet customer needs and drive sales.

· Develops Strategy. You know our buyers better than they know themselves, including how they make their buying decisions. Gains insight into client needs; Identifies opportunities that benefit the client; Builds and delivers marketing strategies and messaging that meet client expectations.

Location

• Remote role requires minimal travel to tradeshows, key company events and company office (up to 10%).