Manager Digital Commerce & Marketplaces

Cracker-Barrel; Lebanon (TN); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical, Rx, Dental and Vision

401k with company match

Employee stock purchase program

Discounts on Cracker Barrel food &ret

Job summary

Cracker Barrel is seeking a Digital Commerce Strategy Lead to drive performance and growth across digital channels. You will develop strategies that boost sales, profitability, and customer engagement while monitoring KPIs and collaborating with marketing and product teams.

The role requires leading cross-functional initiatives, advanced analytics, and a proven record of improving digital commerce outcomes.

Qualifications

• 5+ years of experience in digital commerce, retail, merchandising, marketing, or related business functions.
• 2+ years of leadership experience.
• Experience managing business performance, financial results, or operational processes.
• Knowledge of digital commerce, retail operations, merchandising, and customer experience principles.
• Strong analytical, financial, and problem-solving skills.
• Ability to interpret data and translate insights into business actions.
• Strong communication, collaboration, and leadership skills.
• Experience managing multiple priorities in a fast-paced business environment.
• Experience working with digital commerce platforms, reporting tools, and business systems preferred.

Responsibilities

• Lead the performance and growth of digital commerce channels.
• Develop and execute business strategies that support sales, profitability, customer engagement, and operational objectives.
• Establish key performance indicators and monitor business results.
• Identify opportunities to improve digital commerce performance and customer experience.
• Oversee digital merchandising, product content, and online presentation to support business goals.
• Partner with marketing and other business teams to support promotions, campaigns, and product initiatives.
• Monitor customer and business trends and recommend improvements.
• Analyze business performance and identify opportunities to improve sales, profitability, and operational effectiveness.
• Partner with stakeholders to support planning, forecasting, inventory management, and business initiatives.
• Monitor performance metrics and develop action plans to achieve business objectives.
• Support development and implementation of process improvements and operational efficiencies.
• Lead, develop, and coach team members to achieve business and professional goals.
• Foster collaboration across internal and external business partners.
• Support organizational change, continuous improvement, and talent development initiatives.

Skills

Digital commerce

Leadership

Analytical

Communication

Education

Bachelor's degree in Business/Marketing/Retail/Ecommerce/Merchandising

Job description

They say you are the company you keep - and at Cracker Barrel, we take that serious. At the Store Support Center, we’re in the business of serving those who serve our guests. Whether you’re designing solutions, telling our story, or setting our teams up for success, your work makes a difference every single day. Here, the work means more because we take pride in doing it together. So, join our team and find your place, because here… we’re all in good company.

What You'll Do

You'll Make the Moment Digital Commerce Strategy Lead the performance and growth of digital commerce channels. Develop and execute business strategies that support sales, profitability, customer engagement, and operational objectives. Establish key performance indicators and monitor business results. Identify opportunities to improve digital commerce performance and customer experience. Digital Merchandising & Content Oversee digital merchandising, product content, and online presentation to support business goals. Ensure a consistent and compelling customer experience across digital channels. Partner with marketing and other business teams to support promotions, campaigns, and product initiatives. Monitor customer and business trends and recommend improvements Business & Operational Management Analyze business performance and identify opportunities to improve sales, profitability, and operational effectiveness. Partner with stakeholders to support planning, forecasting, inventory management, and business initiatives. Monitor performance metrics and develop action plans to achieve business objectives. Support development and implementation of process improvements and operational efficiencies. Team Leadership & Collaboration Lead, develop, and coach team members to achieve business and professional goals. Foster collaboration across internal and external business partners. Support organizational change, continuous improvement, and talent development initiatives. Communicate business priorities, results, risks, and opportunities to stakeholders.

Bachelor's degree in Business, Marketing, Retail, Ecommerce, Merchandising, or related field preferred. 5+ years of experience in digital commerce, retail, merchandising, marketing, or related business functions. 2+ years of leadership experience. Experience managing business performance, financial results, or operational processes. Demonstrated experience leading cross-functional initiatives and driving business outcomes. Knowledge of digital commerce, retail operations, merchandising, and customer experience principles. Strong analytical, financial, and problem-solving skills. Ability to interpret data and translate insights into business actions. Strong communication, collaboration, and leadership skills. Experience managing multiple priorities in a fast-paced business environment. Experience working with digital commerce platforms, reporting tools, and business systems preferred. Standard office environment with extended computer-based work. May require periodic travel to stores, offices, vendor locations, distribution centers or project-related meetings. May require occasional support outside standard business hours during major system upgrades, peak seasonal periods, promotional launches or business-critical issue resolution.

Focus on You We're all about making sure you're taken care of too.

What’s in it for you:

• Good Work Deserves Good Pay: Competitive Annual Salary | Annual Bonus Opportunities
• Support That Goes Beyond the Clock: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program
• Grow and Thrive Your Way: Business Resource Groups | Tuition Reimbursement | Professional Development
• Culture of Belonging: Support that starts on day one | Onboarding, training, and development to help you thrive | Recognition programs and employee events that bring us together
• Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program
• More Perks, Just Because: 35% Discount on Cracker Barrel Food and Retail items | Exclusive Biscuit Perks like discounts on home, travel, cell phones, and more!

A Little About Us

Since 1969, Cracker Barrel has been a place to gather around delicious food, abundant servings, unexpected finds, and a warm welcome. Over time, it's become even more - somewhere folks can reconnect and feel at home. With more than 70,000 team members nationwide, we take pride in our roots -- always serving up more than a meal.

See for yourself.

Cracker Barrel is an equal opportunity employer. Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.

They say you are the company you keep—And at Cracker Barrel we take that serious. Bringing together folks who share a sense of pride in their work, and joy in hospitality. While building teams where everyone can see how much their contribution is valued. Because making a difference in someone’s life can feel big—But it’s often the smallest moments that make the deepest impact. We’re all in this together—to make a real difference for our guests, every day. That’s why, at Cracker Barrel, you’re all in good company. Since 1969, Cracker Barrel has been a place to gather around delicious food, abundant servings, unexpected finds, and a warm welcome. Over time, it’s become even more—somewhere folks can reconnect and feel at home. With more than 70,000 team members nationwide, we take pride in our roots—always serving up more than a meal.