Manager, Digital Activation

OMD; New York (NY); On-site; USD 50,000 - 95,000; Full time

Job summary

Omd in New York is seeking a Manager, Video Investment to lead planning, buying, and optimization of video campaigns across linear TV, streaming, and online video platforms. This role focuses on delivering data-driven investment strategies that maximize reach, efficiency, and ROI for clients.

You will guide strategies, analyze performance, manage budgets, and mentor junior staff, delivering insights and recommendations.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 4–7+ years of experience in media planning/buying, with a focus on video investment.
• Strong understanding of the video landscape across linear TV, streaming (CTV/OTT), and digital video ecosystems.
• Experience with Nielsen, Comscore, DV360, and The Trade Desk.
• Excellent communication, presentation, and organizational skills.

Responsibilities

• Lead the development and execution of video investment strategies across linear TV, CTV/OTT, and online video platforms.
• Manage end-to-end media buying process, including planning, negotiation, placement, and performance tracking.
• Collaborate with strategy, planning, analytics, and client service teams to meet business goals.
• Analyze campaign performance and provide insights, optimization recommendations, and post-campaign reporting.
• Maintain strong relationships with media vendors, publishers, and technology partners to secure value and innovation opportunities.
• Monitor marketplace trends, emerging platforms, and audience behaviors to inform investment strategies.
• Oversee budget allocation and ensure campaigns are delivered within financial parameters.
• Mentor and manage junior team members, providing guidance on best practices and career development.

Skills

Video investment

Media planning

Vendor management

Analytical skills

Excel

Data interpretation

Education

Bachelor’s degree in Marketing, Advertising, Communications, or related field

Tools

Nielsen

Comscore

DV360

The Trade Desk

Job description

Job Description

We are seeking a strategic and detail-oriented Manager, Video Investment to lead the planning, buying, and optimization of video media campaigns across linear TV, streaming, and digital video platforms. This role is responsible for delivering effective, data-driven investment strategies that align with client objectives while maximizing reach, efficiency, and ROI.

Responsibilities

• Lead the development and execution of video investment strategies across linear TV, CTV/OTT, and online video platforms (e.g., YouTube, programmatic video).
• Manage end‑to‑end media buying process, including planning, negotiation, placement, and performance tracking.
• Collaborate with strategy, planning, analytics, and client service teams to ensure campaigns meet business goals.
• Analyze campaign performance and provide actionable insights, optimization recommendations, and post‑campaign reporting.
• Maintain strong relationships with media vendors, publishers, and technology partners to secure value and innovation opportunities.
• Monitor marketplace trends, emerging platforms, and audience behaviors to inform investment strategies.
• Oversee budget allocation and ensure campaigns are delivered within financial parameters.
• Mentor and manage junior team members, providing guidance on best practices and career development.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 4–7+ years of experience in media planning/buying, with a focus on video investment.
• Strong understanding of the video landscape, including linear TV, streaming (CTV/OTT), and digital video ecosystems.
• Experience with media tools and platforms such as Nielsen, Comscore, DV360, and The Trade Desk.
• Proven ability to negotiate and manage vendor relationships.
• Strong analytical skills with proficiency in Excel and data interpretation.
• Excellent communication, presentation, and organizational skills.

Preferred Skills

• Experience working within an advertising agency environment.
• Familiarity with audience targeting, programmatic buying, and attribution models.
• Ability to manage multiple clients and deadlines in a fast‑paced environment.

Location: New York
Salary: $50,000.00‑$95,000.00

Agency: Omd

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