Senior Customer Lifecycle Marketing Manager

Samsara; Austin (TX); Remote; USD 110,000 - 168,000; Full time

Job summary

An innovative firm is seeking a Senior Customer Lifecycle Marketing Manager to enhance customer engagement and retention. This remote role focuses on designing impactful lifecycle campaigns, optimizing customer journeys through data-driven strategies, and collaborating cross-functionally to ensure seamless customer experiences. With a commitment to sustainability and operational efficiency, this position offers an exciting opportunity to make a real-world impact while fostering career growth in a supportive environment. Join a team that values creativity and collaboration, and help shape the future of connected operations.

Benefits

Flexible Working Model

Career Development Opportunities

Equity Refresh Awards

Commitment to Diversity and Inclusion

Qualifications

• 8+ years in lifecycle marketing within a global B2B SaaS environment.
• Strong skills in market segmentation and campaign automation.

Responsibilities

• Design and implement impactful customer lifecycle campaigns.
• Measure campaign effectiveness and optimize customer journeys.

Skills

Lifecycle Marketing

Customer Journey Mapping

Campaign Automation

Project Management

Copywriting

Data Analysis

Cross-functional Collaboration

Fluent English Communication

Education

Bachelor’s Degree

Tools

Iterable

HTML/CSS

Job description

Senior Customer Lifecycle Marketing Manager

Austin, TX

Samsara's Mission

Improve the safety, efficiency, and sustainability of the operations that power the global economy.

Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy.

About the role:

Are you passionate about crafting meaningful customer journeys to drive adoption, engagement, and retention? We're looking for a Senior Customer Lifecycle Manager to take our lifecycle program to the next level. This role will be pivotal in shaping how we engage with customers at every stage of their journey, driving value, and creating moments that matter.

This is a remote position open to candidates residing in the US except the San Francisco Bay Metro Area, NYC Metro Area, and Washington, D.C. Metro Area.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other.

In this role, you will:

• Design and implement impactful customer lifecycle campaigns: Collaborate with Customer Outcomes and Marketing Operations to design and implement lifecycle marketing campaigns.
• Optimize journeys through experimentation and data: Collaborate with Marketing Analytics to craft a campaign roadmap and develop innovative strategies to engage customers.
• Own end-to-end lifecycle strategy and execution: Lead lifecycle communications, including audience segmentation, message development, campaign execution, and performance analysis.
• Measure campaign and program effectiveness: Partner with Marketing Operations and Analytics to establish reporting that tracks the success of global lifecycle campaigns.
• Drive cross-functional alignment and communication: Act as a liaison between teams to ensure a seamless customer experience.
• Champion Samsara’s cultural principles: Embed our principles as we scale globally.

Minimum requirements for the role:

• 8+ years of experience in lifecycle marketing, customer marketing, and/or digital customer programs in a global B2B SaaS environment.
• Strong understanding of market segmentation, customer journey mapping, and campaign automation.
• History of successfully launching end-to-end lifecycle programs.
• Highly skilled at managing complex projects with multiple priorities.
• Demonstrates curiosity to understand the customer and weaves these insights into strategies and campaigns.
• Exceptional copywriting and creative skills.
• Exhibits excellent judgment and a passion for data-based decision-making.
• Fluent in English with strong written and verbal communication.
• Cross-functional collaborator with strong listening skills.

An ideal candidate also has:

• Self-motivated and results-driven, with the ability to think strategically and execute tactically.
• Proven experience working cross-functionally with product, data, and content teams.
• Familiarity with regional data privacy regulations.
• Experience managing localization and translation processes for marketing content.
• Experience using Iterable or another ESP.
• Email coding experience (HTML/CSS) is a plus.
• Bachelor’s degree from a 4-year institution.

Samsara’s Compensation Philosophy: Samsara’s compensation program is designed to deliver Total Direct Compensation that is at or above market. We pay for performance, and top performers may receive above-market equity refresh awards.

The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience.

$110,967.50 — $167,850 USD

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law.

Accommodations: Samsara is committed to ensuring equal opportunity in employment for qualified persons with disabilities.

Flexible Working: At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams.