Manager Customer Data Enablement

O'Reilly Automotive; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

O'Reilly Automotive is seeking a data analytics leader to build a trusted, wholistic view of customers by connecting data from retail and digital touchpoints. You will translate opportunities into scalable capabilities across data, communications, loyalty, and platforms, and define identity resolution practices for unified profiles.

You will oversee consent-management implementations with Legal, Privacy, and IT, enforce privacy guardrails per CCPA/CPRA, and drive data governance and stewardship

Qualifications

• Bachelor's degree in Marketing, Data Analytics, Computer Science, Information Systems, Business Administration, or a related field.
• Four or more years of experience in marketing analytics, business intelligence, data analytics, data governance, product management, or a related discipline.
• Demonstrated success enabling business teams to use customer data effectively.
• Proven ability to lead, coach, and develop team members.
• Working knowledge of Customer Data Platforms, journey-building tools, analytics applications, and Master Data Management solutions such as Uniphore, Hightouch, Adobe Experience Platform, Reltio, or Informatica.
• Understanding of customer identity resolution, data-quality management, matching, deduplication, and golden-record principles.
• Knowledge of data governance and stewardship practices that support quality, ownership, and responsible data use.
• Familiarity with customer-data privacy and consent requirements, including CCPA/CPRA and requirements governing digital communications and tracking technologies.
• Ability to understand and manage tracking tags, extract data, and develop comprehensive reports and dashboards.
• Strong analytical and problem-solving skills with the ability to identify data issues and translate findings into practical solutions.
• Proven success collaborating across functions and influencing internal and external stakeholders.
• Ability to translate business goals into scalable data, platform, and architecture requirements.
• Strong project-management and organizational skills with the ability to establish priorities and maintain progress across multiple initiatives.
• Excellent written, verbal, and presentation skills.
• Ability to work effectively in a collaborative environment while navigating ambiguity and evolving business needs.

Responsibilities

• Lead efforts to build a trusted, wholistic customer view by connecting customer and other relevant data across retail and digital touchpoints.
• Partner across the organization to translate customer-data opportunities into scalable capabilities across customer data, communications, loyalty, and related platforms.
• Define identity resolution practices that improve the reliability of unified customer profiles.
• Monitor match rates and deduplication performance to evaluate the quality and overall health of customer profiles.
• Own the business implementation of consent management capabilities in partnership with Legal, Privacy, Information Security, Technology, and channel owners to maintain appropriate oversight.
• Establish and enforce customer-data privacy guardrails that address CCPA/CPRA requirements and the responsible use of email, text messaging, cookies, pixels, tags, and similar tracking technologies.
• Develop customer-data standards and stewardship practices that promote data quality, clearly defined ownership, and responsible use across the organization.
• Lead customer data stewardship activities that support compliance across retail touchpoints.
• Partner with Marketing and eCommerce teams to develop customer audiences and personalized journeys.
• Serve as the primary liaison between product teams and business leaders when translating operational goals into scalable data architecture and platform requirements.
• Establish performance measures that provide visibility into data quality, customer-profile health, compliance, and enablement outcomes.
• Identify opportunities to improve customer-data processes and controls while increasing the effectiveness of supporting platforms and business practices.
• Lead and develop the team through effective staffing, coaching, performance management, and professional development.
• Manage technology vendors and internal partnerships to ensure projects are delivered within established scope, schedule, and budget expectations.
• Provide guidance on customer-data policies, standards, and compliance requirements to help stakeholders resolve complex issues and take appropriate action.
• Manage special projects and ad hoc analytical initiatives assigned by senior leadership.
• Perform all other duties as assigned.

Skills

Marketing analytics

Data governance

Business intelligence

Team leadership

SQL (advanced)

Data quality management

Stakeholder collaboration

Project management

Education

Bachelor's degree in Marketing, Data Analytics, Computer Science, Information Systems, Business Administration, or a related field

Tools

Uniphore

Hightouch

Adobe Experience Platform

Reltio

Informatica

Snowflake

BigQuery

Job description

ESSENTIAL JOB FUNCTIONS

• Lead efforts to build a trusted, wholistic customer view by connecting customer and other relevant data across retail and digital touchpoints.
• Partner across the organization to translate customer-data opportunities into scalable capabilities across customer data, communications, loyalty, and related platforms.
• Define identity resolution practices that improve the reliability of unified customer profiles.
• Monitor match rates and deduplication performance to evaluate the quality and overall health of customer profiles.
• Own the business implementation of consent management capabilities in partnership with Legal, Privacy, Information Security, Technology, and channel owners to maintain appropriate oversight.
• Establish and enforce customer-data privacy guardrails that address CCPA/CPRA requirements and the responsible use of email, text messaging, cookies, pixels, tags, and similar tracking technologies.
• Develop customer-data standards and stewardship practices that promote data quality, clearly defined ownership, and responsible use across the organization.
• Lead customer data stewardship activities that support compliance across retail touchpoints.
• Partner with Marketing and eCommerce teams to develop customer audiences and personalized journeys.
• Serve as the primary liaison between product teams and business leaders when translating operational goals into scalable data architecture and platform requirements.
• Establish performance measures that provide visibility into data quality, customer-profile health, compliance, and enablement outcomes.
• Identify opportunities to improve customer-data processes and controls while increasing the effectiveness of supporting platforms and business practices.
• Lead and develop the team through effective staffing, coaching, performance management, and professional development.
• Manage technology vendors and internal partnerships to ensure projects are delivered within established scope, schedule, and budget expectations.
• Provide guidance on customer-data policies, standards, and compliance requirements to help stakeholders resolve complex issues and take appropriate action.
• Manage special projects and ad hoc analytical initiatives assigned by senior leadership.
• Perform all other duties as assigned.

SKILLS/EDUCATION/EXPERIENCE

REQUIRED

• Bachelor's degree in Marketing, Data Analytics, Computer Science, Information Systems, Business Administration, or a related field.
• Four or more years of experience in marketing analytics, business intelligence, data analytics, data governance, product management, or a related discipline.
• Demonstrated success enabling business teams to use customer data effectively.
• Proven ability to lead, coach, and develop team members.
• Working knowledge of Customer Data Platforms, journey-building tools, analytics applications, and Master Data Management solutions such as Uniphore, Hightouch, Adobe Experience Platform, Reltio, or Informatica.
• Understanding of customer identity resolution, data-quality management, matching, deduplication, and golden-record principles.
• Knowledge of data governance and stewardship practices that support quality, ownership, and responsible data use.
• Familiarity with customer-data privacy and consent requirements, including CCPA/CPRA and requirements governing digital communications and tracking technologies.
• Ability to understand and manage tracking tags, extract data, and develop comprehensive reports and dashboards.
• Strong analytical and problem-solving skills with the ability to identify data issues and translate findings into practical solutions.
• Proven success collaborating across functions and influencing internal and external stakeholders.
• Ability to translate business goals into scalable data, platform, and architecture requirements.
• Strong project-management and organizational skills with the ability to establish priorities and maintain progress across multiple initiatives.
• Excellent written, verbal, and presentation skills.
• Ability to work effectively in a collaborative environment while navigating ambiguity and evolving business needs.

DESIRED

• Advanced proficiency with SQL and cloud data warehouses such as Snowflake, BigQuery, or comparable platforms.
• Strong familiarity with retail customer and operational metrics.
• Knowledge of metadata management, data catalogs, or related information-governance practices.
• F