Manager, CRM & Mobile Marketing

FashionUnited; Manhattan Beach (CA); On-site; USD 100,000 - 140,000; Full time

Job summary

Skechers is seeking a Manager, CRM & Mobile Marketing to lead strategy, execution, and performance of mobile channels across SMS, email, and future app touchpoints. You’ll own end-to-end customer communications and optimize for engagement, acquisition, retention, and revenue.

Collaborating with CRM, Loyalty, Ecommerce, Analytics, and Marketing Operations, you will develop a long-term mobile roadmap, write compelling copy, and ensure a cohesive, brand-consistent experience.

Qualifications

• Bachelor’s Degree.
• 5+ years of experience in CRM, lifecycle, or mobile marketing, with direct ownership of SMS marketing programs.
• Experience managing SMS platforms and cross-channel campaigns including email and app messaging.

Responsibilities

• Own the strategy, planning, and execution of SMS marketing campaigns and automated lifecycle journeys.
• Develop and evolve the long-term mobile marketing roadmap, including future app push notification strategy.
• Concept and write compelling copy for all mobile touchpoints, ensuring brand voice consistency across SMS campaigns and lifecycle messaging.
• Partner closely with the Email Marketing Manager to ensure cohesive cross‑channel messaging, cadence, and customer experience.
• Build audience and messaging strategies that support acquisition, conversion, retention, loyalty engagement, and reactivation goals.
• Identify opportunities to personalize messaging and improve customer relevance across lifecycle stages.

Skills

Lifecycle marketing

Customer segmentation

Retention strategies

Campaign performance analysis

Cross-functional collaboration

Project management

Communication skills

SMS marketing

App push messaging

Education

Bachelor’s Degree

Tools

Attentive

Braze

Klaviyo

Salesforce Marketing Cloud

Job description

About the Role

The Manager, CRM & Mobile Marketing is responsible for leading strategy, execution, and performance of the company’s mobile marketing channels. This role owns the end-to-end mobile customer communication strategy across acquisition, lifecycle, promotional, and retention campaigns, ensuring a cohesive customer experience across SMS, Email, and future app channels. The ideal candidate is both strategic and analytical—someone who understands how to drive incremental business impact through mobile messaging, while balancing customer experience, message fatigue, and channel profitability. This role partners closely with CRM, Loyalty, Ecommerce, Analytics, and Marketing Operations to optimize channel performance and customer engagement.

What You’ll Do

Mobile Channel Strategy & Execution

• Own the strategy, planning, and execution of SMS marketing campaigns and automated lifecycle journeys.


• Develop and evolve the long‑term mobile marketing roadmap, including future app push notification strategy.


• Concept and write compelling copy for all mobile touchpoints, ensuring brand voice consistency across SMS campaigns and lifecycle messaging.


• Partner closely with the Email Marketing Manager to ensure cohesive cross‑channel messaging, cadence, and customer experience.


• Build audience and messaging strategies that support acquisition, conversion, retention, loyalty engagement, and reactivation goals.


• Identify opportunities to personalize messaging and improve customer relevance across lifecycle stages.

Performance & Incrementality

• Analyze mobile marketing performance and customer behavior trends to optimize engagement and revenue contribution.


• Partner with Analytics and CRM teams to evaluate channel incrementality and customer impact.


• Develop testing strategies to measure lift, saturation, conversion impact, and customer fatigue across channels.


• Make data-driven recommendations around send strategy, segmentation, and promotional effectiveness.

Cross-Functional Partnership

• Partner with CRM, Loyalty, Ecommerce, Creative, and Analytics teams to align mobile marketing initiatives with broader business objectives.


• Collaborate with technical and operations teams to support journey enhancements, audience builds, QA, and platform improvements.


• Support future mobile channel expansion, including app messaging and advanced personalization initiatives.

Skills & Requirements

• Experience managing SMS platforms such as Attentive, Braze, Klaviyo, Salesforce Marketing Cloud, or similar.


• Strong understanding of lifecycle marketing, customer segmentation, and retention strategies.


• Experience analyzing campaign performance and translating data into actionable business recommendations.


• Familiarity with incrementality testing, holdout testing, attribution models, and customer behavior analysis preferred.


• Strong cross‑functional collaboration and project management skills.


• Highly detail‑oriented with strong organizational and operational execution abilities.


• Excellent communication and presentation skills.


• Experience with app push notification strategy or mobile app marketing is a plus.

Education and Experience

• Bachelor’s Degree.


• 5+ years of experience in CRM, lifecycle, or mobile marketing, with direct ownership of SMS marketing programs.

The pay range for this role is $100,000 - $140,000/yr USD.

About Skechers

Skechers, a global Fortune 500 company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e‑commerce and digital stores, and through more than 5,300 Skechers retail locations.

Equal Employment Opportunity

Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.

Reasonable Accommodation

Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing [e-mail]. To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.

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