Manager, CRM & Digital Campaigns

Major League Soccer; New York (NY); On-site; USD 75,000 - 85,000; Full time

Job summary

Major League Soccer is seeking a Manager for CRM & Digital Campaigns to oversee email and digital marketing initiatives. The ideal candidate will have significant experience in Salesforce Marketing Cloud, and will manage multi-channel campaigns to support the team's objectives. This role demands high attention to detail and a passion for soccer is preferred. Join a dynamic team and contribute to innovative digital strategy within a leading sports organization.

Benefits

Comprehensive medical, dental, and vision coverage

$500 wellness reimbursement

Generous Holiday and PTO schedule

Work-life balance initiatives

Career and professional development opportunities

Qualifications

• 5+ years of experience in digital marketing or related fields.
• Certifications in relevant platforms preferred.
• Ability to work in fast-paced environments.

Responsibilities

• Build, QA, and launch CRM campaigns utilizing Salesforce Marketing Cloud.
• Manage timelines and stakeholder feedback through Asana.
• Collaborate with various teams including Marketing and Business Intelligence.

Skills

Attention to detail

Problem-solving

Team collaboration

Interpersonal skills

Communication

Education

Bachelor’s Degree

Tools

Salesforce Marketing Cloud

OneSignal

Google Analytics

Job description

Overview

The Manager, CRM & Digital Campaigns is a key supporting role on the Digital Marketing team, helping bring to life CRM campaigns across email, push, and digital channels. This role is hands-on in Salesforce Marketing Cloud and OneSignal, while also serving as a collaborative partner to other Marketing functions including the Paid Media, Brand, and Content teams.

We’re looking for someone who thrives in the details, solves problems proactively, and brings a positive, team-first attitude to every project. Bonus points if you have experience working in sports or soccer—or just love the game.

Responsibilities CRM Campaign Management

• Build, QA, and launch campaigns in Salesforce Marketing Cloud based on strategic briefs, using audience segmentation and dynamic content.
• Execute and optimize in-app, push, and SMS notifications using OneSignal within the MLS app.
• Manage timelines, creative approvals, and stakeholder feedback with teams including Business Intelligence, Marketing Technology, and Creative.
• Monitor message frequency and pacing across segments and markets in Asana to minimize overlap and prevent fan fatigue.
• Coordinate with agencies, vendors, and platform partners to manage delivery timelines and tracking in Asana and Airtable.
• Write or adapt campaign copy across email, push, and in-app to align with creative direction and CRM strategy.

Platform & Data Operations

• Serve as a hands-on lead for execution across Salesforce Marketing Cloud and OneSignal.
• Partner with Business Intelligence and Marketing Technology teams to resolve issues related to targeting, segmentation, or tracking.
• Collaborate with Product and Web teams to implement deeplink requirements in the MLS app.
• Prior to launch, test and QA audience segmentation logic, total counts, UTMs, and tracking URLs to ensure accuracy.

Digital Marketing Support & Project Management

• QA site experiences tied to marketing launches, including content accuracy, links, and device responsiveness.
• Support asset and copy delivery for international web projects and campaigns.
• Assist with tactical paid media execution tasks: compiling creative specs, linking assets, tracking UTMs, and documenting targeting.
• Join planning meetings, capture notes, follow up on deadlines, and route creative for feedback.
• Support campaign retrospectives by gathering performance insights from stakeholders.
• Pitch in on ad-hoc web and paid media tasks as needed to support integrated marketing efforts.

Qualifications Education and Experience

• Bachelor’s Degree required
• 5+ years of experience required
• Certifications (or demonstrated proficiency) in Salesforce Marketing Cloud, OneSignal, Google Analytics, or similar platforms

Required Skills

• High-level of commitment to a quality work product and organizational ethics, integrity and compliance
• Ability to work effectively in a fast paced, team environment
• Strong interpersonal skills and the ability to effectively communicate, both verbally and in writing
• Demonstrated decision making and problem-solving skills
• High attention to detail with the ability to multi-task and meet deadlines with minimal supervision
• Proficiency in Word, Excel, PowerPoint and Outlook
• Ability to travel and to work non-traditional hours, including evenings, weekends, and holidays

Desired Skills

• Passion for soccer or experience in the sports/entertainment industry
• Basic proficiency in HTML/CSS for email QA and troubleshooting
• Familiarity with A/B testing platforms (within SFMC or third-party tools)

Total Rewards

Major League Soccer offers a competitive starting base salary of $75,000 - $85,000, based on individual qualifications, market financials, and operational business needs. We are committed to providing a Total Rewards package that attracts, supports, engages, and retains talent. Our benefits package includes comprehensive medical, dental, and vision coverage, a $500 wellness reimbursement, and generous Holiday and PTO schedule to promote work-life balance. We also prioritize career and professional development, offering on-the-job training, feedback, and ongoing educational opportunities.

We believe in the power of in-person collaboration to fuel creativity, strengthen connections, and cultivate a vibrant workplace. As a result, employees are required to work from an MLS office at least four days a week. We understand the value of balance, so employees also have the flexibility of working remotely on Fridays, along with the option to take up to two additional remote flex days each month.

At Major League Soccer, we are proud to be an equal opportunity employer. We value diversity and inclusion and believe that a diverse workforce enhances our ability to compete in the marketplace. We are committed to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

We are dedicated to ensuring that individuals with disabilities are provided reasonable accommodation throughout the job application or interview process, essential job functions, and other benefits and privileges of employment. If you require accommodation, please contact us to request it.

Join our team and be part of the Major League Soccer family, where we elevate the game and inspire greatness!