Manager, Creator Commerce

Jobtailor; Los Angeles (CA); On-site; USD 90,000 - 140,000; Full time

Job summary

Cotton On is seeking an experienced leader to own the US affiliate programme end to end and to drive TikTok Shop as a core commerce channel. You will identify creators, design offers, and manage incentives while coordinating with marketing ops and global teams to localise US campaigns.

The role requires deep hands-on expertise in affiliate platforms, strong reporting, and a proven ability to turn data into actionable growth strategies for Gen Z-focused brands.

Qualifications

• 3–5 years operating affiliate or creator commerce programmes.
• Detailed experience with TikTok Shop wins and misses.
• Hands-on experience running TikTok Shop and at least one major affiliate platform.
• Ability to set up offers, track performance, and optimise affiliate platforms.
• Experience designing commission structures, incentives, and tests balancing growth with profitability.
• Strong reporting skills and comfort owning performance conversations with senior stakeholders.
• Highly organised and detail-oriented.
• Experience in-house or at an agency with Gen Z‑focused fashion, beauty, lifestyle, or similar consumer brands.
• Ability to move between detail and strategy and turn messy data into a clear narrative.
• Ability to travel as needed, up to 20%.

Responsibilities

• Own and grow Cotton On's US affiliate programme end to end.
• Lead TikTok Shop as a core commerce channel through creator identification and outreach.
• Build and manage a store-associate affiliate programme.
• Manage affiliate link strategy across media, editorial, and creator ecosystems.
• Set commission structures, partner incentives, and testing approaches.
• Report weekly on GMV, conversion, AOV, creator performance, and next steps.
• Design and operate a systematic creator seeding programme.
• Identify and onboard creators, customers, and community members.
• Use customer intelligence tools to develop creators, advocates, and affiliates.
• Coordinate creator handoffs with Influencer & Creator Partnerships team.
• Monitor organic content, identify traction, and package winners into briefs for paid media and CRM.
• Work with Social & Content on commerce and paid-amplification content.
• Track organic content entering paid rotation and its performance impact.
• Support integrated marketing operations, including the master launch calendar and GTM checklists.
• Collaborate with the global AUS team and localise campaigns for the US market.

Skills

Affiliate program mgmt

TikTok Shop experience

Performance tracking

Commission structure design

Relationship management

Reporting

Creator onboarding

Data analysis

Offer design

GTM coordination

Tools

TikTok Shop

Affiliate platforms

Job description

• Own and grow Cotton On's US affiliate programme end to end, including partner recruitment, onboarding, relationship management, commission logic, optimisation, and reporting


• Lead TikTok Shop as a core commerce channel through creator identification, outreach, relationship management, offer design, and performance tracking


• Build and manage a store-associate affiliate programme


• Manage affiliate link strategy across media, editorial, and creator ecosystems


• Set commission structures, partner incentives, and testing approaches


• Report weekly on GMV, conversion, AOV, creator performance, and next steps


• Design and operate a systematic creator seeding programme


• Identify and onboard creators, customers, and community members


• Use customer intelligence tools to develop creators, advocates, and affiliates


• Coordinate creator handoffs with the Influencer & Creator Partnerships team


• Monitor organic content, identify traction, and package winners into briefs for paid media and CRM


• Work with Social & Content on commerce and paid-amplification content


• Track organic content entering paid rotation and its performance impact


• Support integrated marketing operations, including the master launch calendar and GTM checklists


• Collaborate with the global AUS team and localise campaigns for the US market

Requirements

• 3 to 5 years operating affiliate or creator commerce programmes


• Detailed experience with TikTok Shop wins and misses


• Hands‑on experience running TikTok Shop and at least one major affiliate platform


• Ability to set up offers, track performance, and optimise affiliate platforms


• Experience designing commission structures, incentives, and tests balancing growth with profitability


• Strong reporting skills and comfort owning performance conversations with senior stakeholders


• Highly organised and detail‑oriented


• Experience in‑house or at an agency with Gen Z‑focused fashion, beauty, lifestyle, or similar consumer brands


• Ability to move between detail and strategy and turn messy data into a clear narrative


• Ability to stand, walk, lift, carry, push, or pull up to 50 lbs


• Ability to travel as needed, up to 20%


• Comfortable moving equipment, product, or props for shoots

Core Competencies

Demonstrates expertise in managing affiliate and creator commerce programs, with a strong focus on TikTok Shop and performance optimization. Capable of designing commission structures and reporting on key performance metrics to drive growth and profitability.

Highest-signal resume keywords

• Affiliate Program Management


• TikTok Shop Experience


• Performance Tracking


• Commission Structure Design


• Relationship Management

ATS Optimization Keywords

Hard Skills

• Affiliate Marketing


• Performance Optimization


• Data Analysis


• Commission Logic


• Offer Design


• Reporting


• Customer Intelligence Tools


• Creator Onboarding


• Content Performance Tracking


• GTM Checklists

Soft Skills

• Highly Organized


• Detail‑Oriented


• Strong Communication

Industry Keywords

• Gen Z‑Focused Brands


• Fashion


• Beauty


• Lifestyle


• Consumer Brands