Creator Development Manager

Jobtailor

Los Angeles (CA)

On-site

USD 90,000 - 130,000

Full time

14 days+

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Job summary

Jobtailor is seeking a seasoned Creator Program Manager in Los Angeles to lead influencer development, optimize coaching programs, and drive performance metrics across TikTok Shop partnerships. You will supervise a team of AMs, refine influencer briefs, and implement AI-driven reporting to surface actionable insights.

Responsibilities include coordinating with partners, managing CRM pipelines, and delivering data-backed leadership updates while shaping strategic creator campaigns and expansions.

Qualifications

Experience managing creator/influencer programs or talent development with measurable outcomes.
Proven ability to develop creators or talent with clear KPIs (video output, GMV, engagement).
Experience running coaching programs or structured development pipelines.
Proficiency with creator management and content-tracking tools.
Hands-on experience with AI tools for automation and reporting.
Strong skills in Excel and PowerPoint for dashboards and leadership presentations.
Excellent written and verbal communication for feedback at all levels.
Based in or willing to relocate to Los Angeles, CA (preferred).

Responsibilities

Coordinate and support 5-10 commission-based Account Managers in TikTok discovery.
Run weekly pipeline reviews: calls booked, conversion rate, affiliates recruited, GMV generated.
Track team KPIs weekly: creator recruits, video count, incremental GMV, affiliate retention.
Provide guidance to AMs to align creators to ICP and expansion segments.
Own the internal creator development program: coaching groups and weekly 1:1 check-ins.
Refine briefing, retainer negotiation, and posting requirement frameworks.
Manage coaching group program: content coaching, pipeline accountability, feedback.
Improve creator CRM system: pipeline tracking, GMV attribution, performance data.
Produce weekly/monthly reports on TikTok Shop team performance; support leadership.
Leverage AI tools to automate reporting, outreach templates, and insights.
Collaborate with TikTok Shop team on prize campaigns and affiliate briefs.
Partner with Brand Influencer team to align pipelines and campaigns.
Work with agencies on creator sourcing and campaign execution.
Collaborate with founders on big initiatives: brand collabs, influencer events.
Represent creator development in internal reviews and cross-functional planning.

Skills

Creator Program Management

Affiliate Management

Talent Development

Content Coaching

AI Tools Proficiency

Data Analysis

Excel

PowerPoint

Written Communication

Verbal Communication

Tools

TikTok Shop Seller Center

Growi

Trybe

Kalodata

Claude

Notion AI

ChatGPT

Perplexity

Job description

Coordinate with and support 5-10 commission-based Account Managers (AMs) in TikTok discovery
Run weekly pipeline reviews with AMs: calls booked, conversion rate, affiliates recruited, GMV generated
Help track team KPIs weekly: creator recruits, video count, incremental GMV, affiliate retention
Provide initial guidance to AMs to ensure they are recruiting creators tightly aligned to Nello’s ICP (female 18–35) and expansion segments (female 35+, Spanish-speaking, male 18–25)
Then owning the internal creator development program thereafter; placing them into coaching groups, and checking in 1:1 weekly with them to make sure they are producing content and providing data‑driven insights and feedback on their content to make sure they are achieving KPIs
Refine creator briefing, retainer negotiation, and posting requirement frameworks on an ongoing basis
Manage the coaching group program: content coaching, pipeline accountability, and performance feedback
Help manage and improve the system for the creator CRM: pipeline tracking, affiliate GMV attribution, AM performance, internal creator development program
Produce weekly and monthly reports on team performance for the TikTok Shop team and senior leadership
Use AI tools to automate reporting, draft outreach templates, identify high-performing creators, and surface insights
Collaborate with TikTok Shop team on prize campaign design, affiliate briefing, and creator incentive structure
Partner with the Brand Influencer team to align creator pipeline and campaign strategy
Work with agency partners on creator sourcing and campaign execution
Collaborate with founders and leadership on big-swing initiatives: brand collabs, bus tours, influencer events
Represent the creator development program in internal reviews and cross‑functional planning

Requirements

1-3+ years of experience in creator/influencer program management, affiliate management, or talent development at a brand or talent agency
Proven experience managing and developing creators or talent with measurable performance outcomes (video output, GMV, engagement, content quality)
Experience building or running creator coaching programs, content feedback systems, or structured development pipelines
Proficiency with creator management and content tracking tools: TikTok Shop Seller Center, Growi, Trybe, Kalodata, The Daily Virals or equivalent
AI fluent: hands‑on experience with Claude, ChatGPT, Perplexity, or equivalent AI tools for workflow automation, content analysis, and performance reporting
Strong Excel and PowerPoint skills — able to build performance dashboards and present creator program results to leadership
Exceptional written and verbal communication — able to give clear, constructive creative feedback to creators at all levels
Based in or willing to relocate to Los Angeles, CA (preferred)
Strongly Preferred
TikTok Shop affiliate management experience — direct familiarity with GMV tracking, commission structures, and posting requirements
TikTok-native content knowledge: strong understanding of what performs on the FYP, trending formats, hook writing, and creator coaching for short‑form video; personal creator side experience is a big plus
Experience with Claude Cowork, Notion AI, or similar AI‑powered collaboration tools
Talent management experience at a TikTok‑focused agency or brand‑side influencer partnerships role
Experience running coaching groups, creator workshops, or structured content feedback programs
Background in consumer brand, wellness, or DTC e‑commerce
Existing network of TikTok creators, affiliates, or talent managers

Core Competencies

Demonstrates expertise in creator and influencer program management, with a strong focus on performance tracking, coaching, and development. Proficient in utilizing AI tools for workflow automation and reporting, alongside exceptional communication skills for providing constructive feedback.

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