Manager, Creative Strategy

Jobtailor; California (MO); On-site; USD 150,000 - 210,000; Full time

Job summary

Snap Inc. is seeking an experienced Head of Creative Strategy to lead a team of Creative Strategists across the Americas, developing creative advertising strategies using Snap’s Ad Products in collaboration with Sales, Product, and Marketing.

You will balance performance and brand campaigns, mentor senior teammates, and represent Snap in client meetings and industry events, using data-driven insights to deliver scalable, high-impact work.

Qualifications

• Proven expertise in Performance and Brand advertising.
• Strong track record delivering impactful social marketing solutions.
• Deep knowledge of creator marketing for organic and paid solutions.
• Exceptional leadership and people management skills.
• Ability to influence senior stakeholders and inspire clients.

Responsibilities

• Manage, mentor, and inspire a team of Creative Strategists
• Work hands-on with large clients across the Americas to develop creative advertising strategies using Snap’s Ad Products
• Partner with Sales, Product, and Marketing teams to align business objectives and execute creative solutions
• Lead development and implementation of creative strategies for large clients
• Balance performance marketing and brand marketing to drive measurable outcomes and long-term brand equity
• Use insights and analytics to inform creative strategies and meet or exceed client objectives
• Represent Snap Inc. as a subject matter expert in client meetings, industry events, and internal forums

Skills

Creative Strategy

Performance Marketing

Brand Marketing

Social Marketing Solutions

Creator Marketing

Analytics and Insights

Client Management

Leadership

Cross-Functional Collaboration

Tools

Snap's Ad Products

Snapchat Tools

Job description

• Manage, mentor, and inspire a team of Creative Strategists
• Work hands-on with large clients across the Americas to develop creative advertising strategies using Snap’s Ad Products
• Partner with Sales, Product, and Marketing teams to align business objectives and execute creative solutions
• Lead development and implementation of creative strategies for large clients
• Balance performance marketing and brand marketing to drive measurable outcomes and long-term brand equity
• Use insights and analytics to inform creative strategies and meet or exceed client objectives
• Represent Snap Inc. as a subject matter expert in client meetings, industry events, and internal forums

Requirements

• Proven expertise in Performance and Brand advertising
• Strong track record delivering impactful social marketing solutions
• Core knowledge of creator marketing for organic and paid solutions
• Exceptional leadership and people management skills
• Deep understanding of compelling creative strategies for largest clients
• Strong communication and presentation skills
• Ability to influence senior stakeholders and inspire clients
• Analytical mindset using data and insights to inform creative decisions
• Ability to work effectively in a fast-paced, cross-functional environment
• 10+ years of experience in creative strategy, brand marketing, or related field
• 3+ years of experience managing and developing teams
• Demonstrated success delivering both DR and Brand campaigns
• Hands-on experience working with large clients across multiple categories
• Preferred: knowledge of Snapchat’s tools and platforms
• Preferred: experience developing scalable, repeatable creative frameworks
• Preferred: experience balancing client work with team management
• Preferred: experience in a sales-facing platform creative strategy role
• Preferred: experience motivating and working with high-performance global teams

Core Competencies

Demonstrates expertise in Performance and Brand Advertising, with a strong focus on developing creative strategies that drive measurable outcomes. Proven ability to lead and mentor teams while effectively collaborating with cross-functional partners to achieve client objectives.

Highest-signal resume keywords

• Performance Advertising Expertise
• Brand Marketing Strategy
• Creative Strategy Development
• Leadership and People Management
• Data-Driven Decision Making

ATS Optimization Keywords

Hard Skills

• Creative Strategy
• Performance Marketing
• Brand Marketing
• Social Marketing Solutions
• Creator Marketing
• Campaign Delivery
• Analytics and Insights
• Client Management
• Creative Framework Development
• Cross-Functional Collaboration

Soft Skills

• Leadership
• Communication
• Presentation Skills
• Influencing Stakeholders
• Team Motivation

Industry Keywords

• Creative Advertising
• Client Objectives
• Fast-Paced Environment
• High-Performance Teams
• Scalable Creative Solutions

Tools & Technologies

• Snap's Ad Products
• Snapchat's Tools and Platforms