Manager, Creative Services

Hanesbrands; Winston-Salem (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Hanesbrands in Winston-Salem, NC, is seeking a Manager, Creative Services to lead the development of brand-differentiated creative for consumer packaging, digital assets, and in-store materials across U.S. retail brands.

Reporting to the Lead Manager, Creative Services, you will manage intake and briefs, drive cross‑functional collaboration with Brand, Product, Packaging Engineering, Photography and Digital teams, and ensure all work meets brand guidelines, quality standards, and deadlines.

Qualifications

• 6+ years in creative management, brand marketing, or omni-channel role.
• Bachelor's degree in a relevant field.

Responsibilities

• Manage intake, prioritization, planning and execution of creative projects across packaging and digital assets.
• Partner with stakeholders to establish timelines, requirements and deliverables.
• Drive workflows, resource planning and process improvements to increase efficiency.
• Collaborate with Brand, Product, Packaging Engineering, Photography and Digital teams.
• Lead the creative brief process with clearly defined objectives and timelines.
• Ensure creative work aligns with brand guidelines, marketing objectives and quality standards.
• Coordinate with external agencies and vendors to support project execution.

Skills

Creative management

Brand marketing

Omni-channel

Project management

Leadership

Stakeholder management

Education

Bachelor's degree

Job description

The opportunity

The Manager, Creative Services will report to the Lead Manager, Creative Services and will be required to work in our headquarters in Winston-Salem, NC. This position will be responsible for managing the development of brand differentiated creative for consumer-centric packaging, digital assets, in-store efforts, etc. for all U.S. based Gildan Retail brands in all channels.

The role

• Manage the intake, prioritization, planning, and execution of creative projects across packaging, PDP imagery, digital assets, photography, e-commerce content, and marketing materials. Partner with stakeholders to establish timelines, identify requirements, manage project risks, and ensure deliverables are completed on time, within scope, and aligned with business objectives.
• Drive efficient project workflows, resource planning, and workload management. Identify process improvements when applicable, and champion software, tools, processes and best practices that increase team efficiency and visibility.
• Partner with Brand, Product, Packaging Engineering, Photography, and Digital teams to align priorities, communicate project status, and ensure successful execution.
• Lead the project intake and creative brief process, ensuring objectives, deliverables, timelines, and requirements are clearly defined to support effective project execution.
• Ensure all creative work aligns with brand guidelines, marketing objectives, and quality standards across all channels and consumer touchpoints.
• Coordinate with external agencies and vendors to support project execution, manage deliverables, and ensure work meets project requirements and quality expectations.
• Provide day-to-day guidance and support to direct reports, helping prioritize work, solve challenges, and maintain high-quality execution.

The requirements

• 6+ years in creative management, brand marketing, or omni-channel role.

• Bachelor's degree.

Key Competencies

• Excellent project management and problem solving skills to accomplish goals and manage several key projects/initiatives simultaneously
• Requires strong timeline management abilities in order to meet critical deadlines, as well as strong interpersonal skills and writing skills.
• Ability to evaluate creative and ensure it is brand right
• Excellent communication skills – both verbal and written
• Results-driven
• Keen attention to detail and deadlines
• Strong leadership and influence skills. Demonstrate collaborate first mindset.

• Ability to manage and develop teams/direct reports. Previous people leadership experience preferred.