Manager, Creative Services I

Hanesbrands; Juneau (AK); On-site; USD 80,000 - 110,000; Full time

Job summary

Hanesbrands is seeking a Manager, Creative Services I to lead the development and execution of branded, consumer-facing creative for US growth teams and brand marketing. The role reports to the Senior Manager, Creative Services and requires on-site work at the Winston-Salem headquarters for a minimum of three days per week.

You will oversee creative production across digital and print channels, manage external agencies, and ensure timely delivery of high-quality assets while maintaining brand

Qualifications

• Bachelor's degree with 2+ years relevant work experience; 4+ years substituted for Bachelor's degree.
• Preferred Master's degree with 1+ relevant work experience.
• Extensive knowledge of photography, graphics, printing and production processes.
• Experience working with ad agencies and understanding their structure, functions and pricing frameworks.
• Experience budgeting creative projects.

Responsibilities

• Independently manages creative development, production and execution for US-based Hanes brands across touchpoints.
• Collaborates with Brand Team to develop and evaluate creative objectives to drive business goals.
• Manages communication with outside agencies and internal teams, approves and routes creative for Product, Brand and Legal approval.
• Assists with packaging and ecommerce shoots, planning and logistics, and post-production retouching.
• Establishes and manages budgets, identifies cost efficiencies and process improvements.
• Maintains brand consistency across all consumer touchpoints including logo and imagery.
• Conducts status meetings and ensures timelines are met.
• Coordinates with Packaging Engineering to produce high quality, cost-efficient printed materials.
• Manages all visual assets and photography shoots.

Skills

Graphic design

Budget management

Vendor coordination

Communication

Project management

Education

Bachelor's degree

Master's degree (preferred)

Tools

Photoshop

Adobe Acrobat

PowerPoint

Excel

Word

Job description

The Manager, Creative Services I will report to the Senior Manager, Creative Services and will be required to work in our headquarters in Winston-Salem, NC at least 3 days per week. This position will be responsible for managing the development and execution of branded consumer-facing creative to support the U.S. based Hanesbrands growth teams, brand marketing, ecommerce teams as well as other Hanesbrands licensee and international needs.

Responsibilities

• Independently manages the creative development, production and execution of trade and consumer-facing efforts for the US-based Hanes brand categories while ensuring brand consistency across all consumer touchpoints. Efforts include website, email, digital assets, packaging, sell-in materials, account specific needs, retail presentations, social, etc.
• Utilizing the creative brief process, collaborates with Brand Team as well as other customers in the development and evaluation of creative and brief objectives to drive business goals.
• Manages the communication to outside agencies and/or internal creative teams, as appropriate. This responsibility also includes organizing, analyzing, identifying scope of project, obtaining estimates, post production (upload to digital asset management system), ensuring brand consistency across the multiple consumer/trade touchpoints and routing creative for appropriate Product, Brand and Legal approval.
• Assists with packaging and ecommerce photoshoots. Including pre and post photoshoot planning and logistics and post image selects and retouching. May require travel.
• Establish and manage budgets for creative projects. Identifies cost efficiencies and process improvements.
• Ensure brand consistency across all consumer touchpoints – logo, trademark usage, imagery, etc.
• Maintain Project Status Reports and conduct regular status meetings insure timelines are being met.
• Work directly with vendors/Packaging Engineering to organize, spec, approve and insure the production of high quality, cost efficient printed materials.
• Independently manage all visual assets used to drive the brand business. Includes model/photographer usage rights, maintaining digital asset archive, as well as management of all photography shoots, as needed.

Qualifications

• Minimum Education/ Experience: Bachelor's degree with 2+ years relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree.
• Preferred Education/ Experience: Master's degree with 1+ relevant work experience.
• Requires extensive knowledge of photography, graphics, printing and other production processes.
• Must have experience working with ad agencies and have knowledge of their structure, functions and pricing frameworks.
• Experience establishing a budget for creative projects preferred.
• Proficient in PowerPoint, Excel, Microsoft Word, Photoshop and Adobe Acrobat.
• Subscribes to highest standards of business ethics.

Job Specific Competencies

• Ability to evaluate creative and ensure it is brand right.
• Excellent communication skills – both verbal and written.
• Self-starter with the ability to move fast in a fluid, high-performing environment.
• Results-driven.
• Keen attention to detail and deadlines.
• Strong organizational skills, ability to multi task and juggle multiple assignments simultaneously.
• Requires excellent project management and problem solving skills to accomplish goals and manage several key projects/initiatives simultaneously.
• Requires strong timeline management abilities in order to meet critical deadlines.

Core Competencies

• Data Fluency.
• Written/verbal communication and listening.
• Strong interpersonal and relationship skills.
• Teamwork and collaboration.
• Results orientation.
• Adaptability.