Manager, Creative Operations

NASCAR; United States; On-site; USD 95,000 - 145,000; Full time

Job summary

NASCAR is seeking an experienced Manager, Creative Operations to lead the full lifecycle of creative projects from intake to delivery and to optimize workflows. This role is based in Daytona Beach, Florida, and requires strong leadership to align workloads with business objectives.

You will serve as the Workfront administrator, manage capacity, timelines, and budgets, and drive process improvements with Marketing and Creative Services.

Qualifications

• Minimum of five years of project management experience, including two years in creative, marketing, or agency environments.
• Bachelor’s degree from an accredited four-year college or university.
• Strong expertise with Workfront or similar project management platforms.
• Experience managing complex project workflows, timelines, resource planning, and stakeholder communications.
• Proficiency with Macintosh platforms, Adobe Acrobat Professional, Microsoft Office applications, and cross-platform Mac/PC environments.
• Ability to translate complex concepts into actionable project plans and liaise between business partners and creative teams.
• Strong communication, facilitation, and conflict-resolution skills.
• Ability to prioritize competing demands and thrive in a fast-paced, evolving environment.
• Experience using project data and reporting to drive decision-making and process improvements.
• Ability to foster collaboration and help teams perform at a high level.

Responsibilities

• Lead the full lifecycle of creative projects from intake through final delivery.
• Oversee project prioritization to align workloads with business objectives.
• Serve as the primary administrator for Workfront, including project setup, workflow configuration, reporting, and governance.
• Develop and maintain project plans, timelines, dependencies, resource allocations, and capacity forecasts.
• Manage creative team capacity planning and proactively identify resource gaps, risks, and opportunities.
• Establish and enforce intake standards, creative briefing requirements, and approval workflows.
• Facilitate cross-functional communication, ensuring stakeholders remain informed of timelines, scope changes, and project risks.
• Monitor project scope, performance metrics, and budget considerations to support operational efficiency.
• Generate executive-level reporting and actionable insights from Workfront to support strategic decision-making.
• Identify and implement process improvements that reduce bottlenecks, enhance collaboration, and improve creative output.
• Travel up to 5% as business needs require.

Skills

Project management

Stakeholder communication

Resource planning

Leadership

Communication

Process improvement

Cross-functional collaboration

Time management

Education

Bachelor's degree from an accredited four-year college or university

Tools

Workfront

Adobe Acrobat Pro

Microsoft Office

Macintosh platforms

Mac/PC environments

Job description

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.

NASCAR is seeking an experienced Manager, Creative Operations to:

• Help shape the operational processes that power impactful creative work across the organization.
• Lead the planning, intake, prioritization, and execution of creative initiatives supporting Marketing and internal business teams.
• Drive operational excellence through workflow optimization, resource planning, and project governance.
• Create greater visibility, alignment, and efficiency across Creative Services and cross-functional stakeholders.
• Advance the team’s ability to deliver high-quality, on-brand creative work that supports NASCAR’s business objectives.

…based in Daytona Beach, Florida.

What You’ll Do

• Lead the full lifecycle of creative projects from strategic intake through final delivery.
• Oversee project prioritization in partnership with Creative Services and Marketing leadership to align workloads with business objectives.
• Serve as the primary administrator and subject matter expert for Workfront, including project setup, workflow configuration, reporting, and governance.
• Develop and maintain project plans, timelines, dependencies, resource allocations, and capacity forecasts.
• Manage creative team capacity planning and proactively identify resource gaps, risks, and opportunities.
• Establish and enforce intake standards, creative briefing requirements, and approval workflows.
• Facilitate cross-functional communication, ensuring stakeholders remain informed of timelines, scope changes, and project risks.
• Monitor project scope, performance metrics, and budget considerations to support operational efficiency.
• Generate executive-level reporting and actionable insights from Workfront to support strategic decision-making.
• Identify and implement process improvements that reduce bottlenecks, enhance collaboration, and improve creative output.
• Travel up to 5% as business needs require.

What You’ll Bring

• Bachelor’s degree from an accredited four-year college or university.
• Minimum of five (5) years of project management experience, including at least two (2) years in a creative, marketing, or agency environment.
• Strong expertise with Workfront or similar project management/traffic management platforms.
• Experience managing complex project workflows, timelines, resource planning, and stakeholder communications.
• Proficiency with Macintosh platforms, Adobe Acrobat Professional, Microsoft Office applications, and cross-platform Mac/PC environments.
• Ability to translate complex concepts into actionable project plans and serve as an effective liaison between business partners and creative teams.
• Strong communication, facilitation, and conflict-resolution skills.
• Demonstrated ability to prioritize competing demands and thrive in a fast-paced, evolving environment.
• Experience using project data and reporting to drive decision-making and process improvements.
• Ability to foster collaboration and help teams perform at a high level.

Why This Role?

As Manager, Creative Operations, you’ll play a critical role in connecting strategy, priorities, and execution across NASCAR’s creative organization. Your ability to streamline processes, optimize resources, and improve visibility will help teams deliver impactful work more efficiently, supporting key business objectives and strengthening NASCAR’s position as a trailblazing force in sports and entertainment.

Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner . In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

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